On June 15th, our Director of Client Services, Dee Broadsky, gave a brilliant webinar that walked you through some of the strategies that will set you up for success with Bidtellect. In case you missed it, you can check it out here. http://nativemarketing.com/project/webinar-steps-to-success-with-bidtellect/

1. 1
STEPS TO SUCCESS
WITH BIDTELLECT
DEEANA BRODSKY, Director – Account Management, East

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3. 3
CAPITAL ONE VALUECAPITAL ONE OFFER
Offer vs. Value

4. 4
Following Specs
CNET.COM TRAVEL & LEISURE

5. 5
BIDTELLECT SPEC SHEET
Recommendation
Widgets
Imagery:
One 1200x800,
non branded*
Max file size: 2MB
Headline:
<60
Characters
Description:
<150
Characters
Sponsored
by:
<25
Characters
Article/Landing
Page
In-Ad
Placements
In-Feed
Placements
In-Stream Video
YouTube/Vine-
Hosted URL |
VAST 3.0 and /or
VPAID 2.0
Click to Video Video Landing
Page
Our platform and technology converts your basic creative
assets into real-time native ads, handling all resizing to the
following potential executions:
400x300 300x250 420x315 100x75 160X600
500x300 200x200 120x90 298x224 728x90
Required Assets

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NO ONE OWES YOU
THEIR ATTENTION!

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EYE CATCHING IMAGERY

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TALK TO THE AUDIENCE

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UNCLUTTERED PICTURE

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HUMAN/ANIMAL FOCUS

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COHESIVE STORY
Headline: Nobody’s Perfect: Impact of
Human Error In the Data Center
Description: According to multiple reports,
human error is a leading threat to business
continuity. Learn more about protection,
prevention and recovery.
CREATIVE LANDING PAGE

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Headlines and Descriptions:
40-60 Character Headlines
120-150 Character
Descriptions
Focus on question words:
WHEN? WHAT? WHERE? HOW? COULD?
Use pay attention words:
STOP THIS THAT SHOULD
Use negative superlatives:
NEVER LESS WORST
Headlines and Descriptions

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Avoid Headline Fatigue
Intro new headlines
every 30 days
Campaigns with 11+ creative
have higher CTR than those
with less than 5 creative
50
50
RULE
80
20
RULE
CTR+
Headlines and Descriptions

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UUsefulness
UUniqueness
UUltra-Specific
UUrgent
The Four U’s

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ADVERTISING IS A BRAND
TRYING TO MAKE AN
EMOTIONAL CONNECTION
WITH THEIR TARGET AUDIENCE

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IMAGES NOT LOGOS ACCURATE HEADLINES
Do’s & Don’ts of Native

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CONTENT PAGES NOT PRODUCT PAGES
Do’s & Don’ts of Native

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Would YOU click
on this ad?
Would YOU feel
misled?
Would YOU share
with your social
circle?

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THANK
YOU!