Undoubtedly, Native Advertising has continued to rise as one of the most effective ways of advertising online. As brands continue to focus on creating content, the need for distribution platforms grows. Bidtellect sits on the cusp as our platform programmatically executes campaigns at scale with added benefits of optimization and engagement metrics. As the shift from display to Native becomes more prevalent in ad spending, our CEO, Lon Otremba, presented five very insightful trends that we will see in 2016.

1. 1
A Look at
Digital
Advertising’s
Future
Lon Otremba, Chief Executive Officer
January 2016

2. 2
Bidtellect’s Mission
To be the world’s largest platform
for paid content distribution

3. 3
Bidtellect’s Goals
Best Technologies/Products.
Best People. Best Service.

4. 4
Industry Experts Leading with Technology
Founded in 2011 and funded by
top-tier Venture firms and Angels.
Co-founded by John Ferber; founder/Chief Product Officer of Advertising.com; after
acquisition by AOL, led product development efforts for AOL/Platform A, now part of AOL
One, Verizon
CEO Lon Otremba, founding EVP CNET; founding COO & President, Mail.com; former EVP
AOL; CEO Access 360 Media; Tylted. Former Executive Committee IAB; holder of two
patents in mobile ad tech.
Executive team with backgrounds from CNET, AOL, Millennial Media, PointRoll, Shoplocal
and Ask.com.

5. 5
Bidtellect’s Goals
Why did we start Bidtellect?

6. 6
People view native ads
53 percent more
frequently than
traditional ads.
Forbes: “6 Types Of Native Advertising And How Each Can Benefit Your Business”

7. 7
Native advertising can
increase brand lift by as
much as 82 percent.
Forbes: “6 Types Of Native Advertising And How Each Can Benefit Your Business”

8. 8
Purchase intent is 53 percent
higher when consumers click
on native ads instead of
traditional ads.
Forbes: “6 Types Of Native Advertising And How Each Can Benefit Your Business”

9. 9
Native ads containing rich
media can boost conversion
by as much as 60 percent.
Forbes: “6 Types Of Native Advertising And How Each Can Benefit Your Business”

10. 10
The native advertising
industry will reach $4.6
billion in revenue by 2017.
Forbes: “6 Types Of Native Advertising And How Each Can Benefit Your Business”

11. 11
Native ads are designed to fit so closely with a
publication’s content that they appear to be part of a
publication. At the same time, a reasonable consumer
should be able to distinguish native ads from the
publication’s original content. Native ads aren’t just good
for brands; they’re also good for publications. Seventy-
one percent of publishers report no negative reader
response to native ads.
Forbes: “6 Types Of Native Advertising And How Each Can Benefit Your Business”
“
”

12. 12
Bidtellect’s Vision

13. 13
Bidtellect is using the word’s most
advanced technologies to make
advertising better – for everyone.

14. 14
We see an ecosystem where
consumers really like the ads.

15. 15
Where advertisers achieve real
results and ROI.

16. 16
Where brands become publishers.

17. 17
Trends in Native
Advertising 2016

18. 18
It’s tough making
predictions,
especially about
the future.
“
”- Yogi Berra

19. 19
Shift to Native
away from Display

20. 20

21. 21

22. 22
1
2
3
4
5
6
7
8
9

23. 23
Content
Discovery
Becomes What
Native Really
Means

24. 24
There are over 1 billion Websites
today; milestone reached Sep 2014.
(NetCraft Webserver Study, Oct ‘14)
Four Websites launched every 5 seconds.

25. 25
People discover content 3 ways:
1. Search for it.
2. It is shared with them.
3. Find it when consuming other content.

26. 26
In a world where all media is pull vs push…

27. 27
…all content needs to
be relevant. Including
the ads.

28. 28
Engagement
metrics drive
KPIs

29. 29
Top
Priorities
for
Content
Marketers
2015 Content Marketing Institute
72%Create More Engaging Content
65%
Better Understanding of What Content Is
Effective – and What isn’t
57%
Finding More/Better Ways to
Repurpose Content
51%
Finding More/Better Ways to
Repurpose Content
41%
Becoming Better
Storytellers
41%
Better Understanding
Of Audience

30. 30
Example:
Bidtellect
Engagement
Score

31. 31
FTC will focus
on monitoring
– not enforcing.

32. 32
FTC Enforcement Policy Statement, December 22, 2015
“What’s the top takeaway? Transparency. It should
be clear to consumers that what they’re looking at
is an ad. If a disclosure is necessary to avoid
deception, make it clear and prominent.”

33. 33
Scale
Scale
Scale

34. 34
Scale Matters – Scale is Here in
Native

35. 35
Scale Matters – Scale is Here in Native
10 billion
GLOBAL DAILY IMPRESSIONS
300 billion
GLOBAL MONTHLY IMPRESSIONS
1.4 billion
DAILY AUCTIONS
563 million
DAILY BIDS
1.5 million
WEBSITES & MOBILE
APPLICATIONS
98%
US UNIQUE REACH
344 million
WORLD WIDE REACH
242
TARGETABLE COUNTRY
CODES

36. 36
Scale Matters – Serviced Auctions
0
100000000
200000000
300000000
400000000
500000000
600000000
700000000
800000000
900000000
13-Feb
28-Feb
26-Mar
10-Apr
25-Apr
10-May
25-May
9-Jun
24-Jun
9-Jul
24-Jul
8-Aug
23-Aug
7-Sep
22-Sep
7-Oct
22-Oct
6-Nov
21-Nov
6-Dec
21-Dec
5-Jan
20-Jan
4-Feb
19-Feb
6-Mar
21-Mar
5-Apr
20-Apr
5-May
20-May
4-Jun
19-Jun
4-Jul
19-Jul
3-Aug
18-Aug
2-Sep
17-Sep
2-Oct
17-Oct
1-Nov
16-Nov
1-Dec
16-Dec
31-Dec
15-Jan
FebMar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Qtr1 Qtr2 Qtr3 Qtr4 Qtr1 Qtr2 Qtr3 Qtr4 Qtr1
2014 2015 2016
Serviced Auctions
(Actual scale 10x)

37. 37
We see a world where digital ads
matter to people.

38. 38
A world where advanced technologies
make it possible for consumers to
engage with ads as much as content.

39. 39
A world where the ads are as
valuable as the content.

40. 40
If content is king,
paid content
distribution is
KING KONG.