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Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 1 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 2 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 3 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 4 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 5 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 6 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 7 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 8 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 9 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 10 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 11 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 12 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 13 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 14 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 15 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 16 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 17 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 18 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 19 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 20 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 21 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 22 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 23 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 24 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 25 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 26 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 27 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 28 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 29 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 30 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 31 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 32 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 33 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 34 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 35 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 36 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 37 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 38 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 39 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 40 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 41 Content Hacking, FTW! [Grow Your Online Traffic with Epic Content] Slide 42
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Content hacking = creating epic, evergreen content to grow your website or blog. This is something I’ve had huge success with for my own website, MissMalaprop.com, and something I’ve implemented with our SEO clients at FSC Interactive.

I share specific examples of epic content, show how that content gets shared across the web & social media sites, and teach you how to identify your best-performing content and make it epic.

Get actionable ideas to create epic online content that drives traffic to your website, grows your brand online, and even learn how epic content can be converted into information products (books, ebooks, online courses) that can generate revenue and leads.

For even more info, check out this post on the topic: http://www.missmalaprop.com/content-upcycle-method/

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Content Hacking, FTW! [Grow Your Online Traffic with Epic Content]

  1. 1. CONTENT HACKING, FTW! GROW YOUR ONLINE TRAFFIC WITH EPIC CONTENT
  2. 2.  Mallory Whitfield  MissMalaprop.com, since 2006  Content Analyst at FSC Interactive, New Orleans
  3. 3. WHAT MAKES CONTENT GREAT?
  4. 4. GREAT CONTENT… is evergreen.
  5. 5. How to Set Up a DIY Photobooth originally published July 2011 1,172 words
  6. 6. GREAT CONTENT… delivers value.
  7. 7. How to make a living as an artist or crafter! originally published August 2014 2,140 words
  8. 8. GREAT CONTENT… goes in-depth.
  9. 9. First Apartment Essentials: Checklist and Guide To Finding and Moving Into Your First Apartment posts merged & re-published April 2015 1,601 words
  10. 10. GREAT CONTENT… fills a void.
  11. 11. The Ultimate Guide to Conferences for Creatives originally published January 2016 1,650 words
  12. 12. The average web page that ranks in the top 10 results for any keyword on Google has 2,000+ words.
  13. 13. WHY? …Content rich pages tend to get more links.
  14. 14. WHAT MAKES CONTENT EPIC?
  15. 15. EPIC CONTENT… starts from humble beginnings.
  16. 16. EPIC CONTENT… combines the best aspects of great content… and takes it one step further.
  17. 17. FOCUS ON YOUR BEST STUFF THE PARETO PRINCIPLE… 80/20
  18. 18. CONTENT UPCYCLE METHOD
  19. 19. CONTENT UPCYCLE METHOD: Find what’s working. Make it better. Rinse. Repeat.
  20. 20. HOW DO YOU FIND IT?
  21. 21. Step 1: Create great content.
  22. 22. Answer questions and solve problems for your readers.
  23. 23. Step 2: Analyze existing content.
  24. 24. Upcycle top content into epic website content, opt-in offers or new products, like an e-book:
  25. 25. Step 3: Make it better.
  26. 26. Check for… FRESHNESS + ACCURACY. Update…  BROKEN LINKS  OUTDATED INFORMATION
  27. 27. Check for… KEYWORD OPTIMIZATION. W.A.G. TECHNIQUE BRIAN DEAN, BACKLINKO.COM
  28. 28. W.A.G. = Write. Ask Google.
  29. 29. Check for… CONVERSION OPTIMIZATION. CTAs tell your visitors EXACTLY what you want them to do:  BUY NOW  CLICK HERE  CALL NOW
  30. 30. K.I.S.S. principle… KEEP IT SIMPLE STUPID  ELIMINATE CLUTTER  FOCUS ON WHAT YOU WANT VISITORS TO DO  BRIGHT, BOLD BUTTONS
  31. 31. Heatmaps can help:
  32. 32. A more shoppable experience…
  33. 33. 1 post = $4,700+ in 1 month with Amazon Associates: …means more money in the bank.
  34. 34. IF YOU BUILD IT, THEY WILL COME.
  35. 35. CONTENT MUST BE SHARED.
  36. 36. SHARE IT BY… link-building.
  37. 37. Reach out to…  PEOPLE YOU LINK TO  NICHE INFLUENCERS  WEBSITES WITH BROKEN LINKS
  38. 38. SHARE IT WITH… social media.
  39. 39. Optimize images for the right platforms…
  40. 40. Share it more than once. (But don’t be obnoxious.)
  41. 41. THANK YOU! @MissMalaprop @Miss_Malaprop MissMalaprop.com/events #BADASSCREATIVES facebook.com/groups/BadassCreatives
  • davidabaileyjr

    May. 5, 2017

Content hacking = creating epic, evergreen content to grow your website or blog. This is something I’ve had huge success with for my own website, MissMalaprop.com, and something I’ve implemented with our SEO clients at FSC Interactive. I share specific examples of epic content, show how that content gets shared across the web & social media sites, and teach you how to identify your best-performing content and make it epic. Get actionable ideas to create epic online content that drives traffic to your website, grows your brand online, and even learn how epic content can be converted into information products (books, ebooks, online courses) that can generate revenue and leads. For even more info, check out this post on the topic: http://www.missmalaprop.com/content-upcycle-method/

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