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CAPTURING THE
UNICORN
FIND, NURTURE AND RETAIN CREATIVE
INTRAPRENEURS IN YOUR ORGANIZATION
@MISS_MALAPROP
@MISSMALAPROP
MISSMALAPROP.COM
WHAT IS AN…
INTRAPRENEUR?
an employee of a large corporation
who is given freedom and financial support
to create new products, services, systems, etc.,
and does not have to follow the corporation's
usual routines or protocols.
dictionary.com
Newsweek, 1985
“The Macintosh team was what is
commonly known as intrapreneurship…
a group of people going,
in essence, back to the garage,
but in a large company.”
IS EINSTEIN
IN YOUR MIDST?
WHAT INTRAPRENEURSHIP
HAS MEANT FOR ME.
FINDING YOUR
CREATIVE UNICORNS
PRODUCERS
& PERFORMERS
Have they shown
Producer-like thinking?
Started projects of their own?
Have they shown
Producer-like thinking?
Started projects of their own?
(Hire them.)
CANNONS
& AMMUNITION
Who do other employees
turn to when they’re stuck?
Who do other employees
turn to when they’re stuck?
(That person is probably a cannon.)
TEAMWORK
MAKES THE DREAM WORK
NURTURING YOUR
CREATIVE UNICORNS
A UNICORN
WANTS MORE
THAN A HORSE.
Money & traditional
success indicators
may not be their
primary motivation.
Money & traditional
success indicators
may not be their
primary motivation.
(The creative process itself is.)
AN INTRAPRENEUR
THRIVES ON
PROBLEM-SOLVING.
AN INTRAPRENEUR
WANTS TO BE A LEADER
IN THE SANDBOX.
RETAINING YOUR
CREATIVE UNICORNS
AN INTRAPRENEUR
NEEDS CONTINUAL
CHALLENGES.
Consider shorter review periods
and more aggressive
goal-setting.
Consider shorter review periods
and more aggressive
goal-setting.
(High-achievers work faster than others.)
MAKE EXCEPTIONS
FOR EXCEPTIONAL
PEOPLE.
Are alternative work schedules
or non-traditional compensation
an option?
Are alternative work schedules
or non-traditional compensation
an option?
(20th century models cannot solve 

21st century problems.)
THANK YOU!

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Capturing the Unicorn: Find, Nurture, and Retain Creative Intrapreneurs in Your Organization