1. My Personal Brand Plan By Christine Baczynski

2. Key Messages To have an effective personal brand, use several tools that you have at your disposal (ie. Social media, word of mouth, etc.) Personal branding is a process and doesn’t happen overnight. Keep building it and eventually you will see it develop Personal brand is as much how you project yourself as it is how others interpret how you project yourself

3. Key Messages...

4. Position Myself As: Someone who has opinions on many topics Someone who is a good writer – you NEED me to write for your company! A PR professional who is friendly, funny and easy to talk to Concerned and informed about current issues

5. Channels

6. Good Communicator Fierce Well-travelled Spontaneous Genuine Who Am I??? Innovative Determined Editor Passionate Go-Getter Eloquent Writer Witty Creative Humanist

7. Personal SWOT Analysis Strengths – experience working in a PR setting (Chamber of Commerce), writing articles and copy-editing for a newspaper, strong writing, spelling and grammatical skills Weaknesses – no experience with social media to such a high degree, small amount of PR contacts Opportunities – those who are successful in PR must have superior writing skills, I bring a spontaneous and edgy personality to the field Threats – competition is fierce

8. Strategy Increase my online presence and come to be known as someone with valid opinions Share content that is important to me and reflects my values “Sell” myself while still maintaining a personal life free from public exposure Take advantage of networking opportunities and build a reputation in public relations

9. Tactics Increase active presence on Twitter and make posts more often Share content and opinions on my personal blog on blogspot.com Attend IABC and CPRS networking events advertised by professors at Humber Take advantage of volunteer opportunities advertised for PR students at Humber

10. Measurable Objectives/Critical Path To increase my following on Twitter to 15 followers (who are not classmates) by the end of the semester To make a minimum of one blog post per week on my personal blog that either shares content or gives opinion (or both) To make contact with at least 5 PR professionals who can help me develop my brand by the end of the semester

11. Measureable Objectives/Critical Path continued... To create a LinkedIn account and make contact with PR professionals throughout the course of the rest of the semester

12. Ultimate Goal To market myself as a PR professional who is well-known, passionate and opinionated, while still managing to keep a separate personal life that doesn’t interfere with my work life

13. Fin