Wait! Exclusive 60 day trial to the world's largest digital library.
The SlideShare family just got bigger. You now have unlimited* access to books, audiobooks, magazines, and more from Scribd.Cancel anytime.
Generative Research is a great tool to generate meaningful insights about the habits and lifestyles of their users.
Generative Research is a powerful framework for innovation. It involves a series of collaboration exercises in which users reveal aspects of their personal experiences. By utilizing tangible artifacts, participants communicate emotions that are often difficult to express with words.