At LavaCon this week, our very own Mark Fidelman presented his keynote presentation, “Why Content Strategists are the Next Corporate Rock Stars”. In conjunction with that presentation, we compiled a list of the 25 Most Influential Content Strategists – our look at the next “Rock Stars” in the industry. This presentation includes the entire Top 25. Originally, #’s 25-11 were released before the conference and then the Top 10 was announced onstage at LavaCon.
Complete List! MindTouch Presents the 25 Most Influential Content Strategists
1. MindTouch and LavaCon Present: The Top 25 Most Influential Content Strategists The Next Corporate Rock Stars
2. Why Did We Build This List? Content Strategists are thenext “Corporate Rock Stars”. Why? Because their work has the ability to drive revenue, develop brands, build strongercustomer relationships, and ultimately, most importantly, create engaged communities.
3. How Did We Arrive at the Top 25? Working together, MindTouch and the LavaCon team considered a wide range ofmetrics to indentify the most influential content strategists
4. How Did We Arrive at the Top 25? We measured reach….
5. How Did We Arrive at the Top 25? … and influence
6. How Did We Arrive at the Top 25? We also considered how often they drive new conversations on Content Strategy…
7. How Did We Arrive at the Top 25? …and their involvement with standards bodies
8. How Did We Arrive at the Top 25? With an objectiveweighting and scoringsystem, we built our list.
9. And now, without further ado, MindTouch and LavaCon present a sneak peek at the 25 Most Influential Content Strategists, the next Corporate Rock Stars
10. Number 25 Jennifer Palmer Creative Lead, Content Strategist Walt Disney Parks and Resorts Online