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The Marketplace Effect
Uber and the On-Demand Everything World
Mina Radhakrishnan
3.10.2016
Mina Radhakrishnan
www.minarad.com
@minarad
currently:
• EIR at Redpoint Ventures
• advisor at Cowboy Ventures
• startup consultant and advisor
prior:
• Head of Product at Uber
• Senior PM at ModCloth
• PM at Google
• Analyst at Goldman Sachs
The Marketplace Effect - talk at the Women's PE Summit
Marketplaces aren’t new.
The Marketplace Effect - talk at the Women's PE Summit
Physical -> Digital
From transportation to groceries, the on-demand economy is found
across many different industries.
Goods -> Services ->
Experiences
Moving beyond concierges
and aggregators
Experiences are the combined set of services
• I want to be able to do X- make it all happen for me
• I want to throw a dinner party for 8 at my house (Kitchit++)
• I want to travel to Bali for a week and have a yoga-focused
vacation (Pana++ )
• I want to plan a great date for my boyfriend/husband/
girlfriend (?)
Renting > Owning
Consumer doesn’t always mean buyer
• textbooks- Chegg
• cars- Uber
• parking spots- Luxe
• fashion- RTR, Le Tote
• entertainment- Netflix, Hulu, Amazon Prime
The supply model has a fundamental shift too
• Somebody has to own the items
• owner | rental transaction facilitator | renter
• sharing economy- companies rent from people and facilitate
rental transactions when capacity is available
• traditional warehousing- companies own the product and
manage all the rental transactions to consumers
• manufacturer rentals- companies who produce the product
rent out to companies who facilitate the transaction
Keep only those things that speak
to your heart.Then take the
plunge and discard all the rest.
You can’t KonMari what
you don’t have.
Living standards are not growing in line with GDP.
vox.com via Paulina Tcherneva
The on-demand economy is
a privilege of the affluent.
Don’t just save time.
Make lives better.
Financial marketplaces
• financial advisors attuned to people’s needs
• help people save for and pay mortgages they can afford
(Digits, Expedite)
• lend to help accomplish goals
• for elderly, for students, based on personalized data and the
category of person
• serve the unbanked
• eliminate the payday loan
Healthcare and Genetics
• affordable mental health practitioners (Lantern, Koko)
• widespread access to genomic data for researchers
• certified trainers and in-home workouts (FitOrbit)
• telemedicine
• physiotherapy for the disabled
• doctors for the elderly
Marketplaces are people
connectors. That’s what makes
them great.

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The Marketplace Effect - talk at the Women's PE Summit

  • 1. The Marketplace Effect Uber and the On-Demand Everything World Mina Radhakrishnan 3.10.2016
  • 2. Mina Radhakrishnan www.minarad.com @minarad currently: • EIR at Redpoint Ventures • advisor at Cowboy Ventures • startup consultant and advisor prior: • Head of Product at Uber • Senior PM at ModCloth • PM at Google • Analyst at Goldman Sachs
  • 7. From transportation to groceries, the on-demand economy is found across many different industries.
  • 8. Goods -> Services -> Experiences
  • 10. Experiences are the combined set of services • I want to be able to do X- make it all happen for me • I want to throw a dinner party for 8 at my house (Kitchit++) • I want to travel to Bali for a week and have a yoga-focused vacation (Pana++ ) • I want to plan a great date for my boyfriend/husband/ girlfriend (?)
  • 12. Consumer doesn’t always mean buyer • textbooks- Chegg • cars- Uber • parking spots- Luxe • fashion- RTR, Le Tote • entertainment- Netflix, Hulu, Amazon Prime
  • 13. The supply model has a fundamental shift too • Somebody has to own the items • owner | rental transaction facilitator | renter • sharing economy- companies rent from people and facilitate rental transactions when capacity is available • traditional warehousing- companies own the product and manage all the rental transactions to consumers • manufacturer rentals- companies who produce the product rent out to companies who facilitate the transaction
  • 14. Keep only those things that speak to your heart.Then take the plunge and discard all the rest.
  • 15. You can’t KonMari what you don’t have.
  • 16. Living standards are not growing in line with GDP. vox.com via Paulina Tcherneva
  • 17. The on-demand economy is a privilege of the affluent.
  • 18. Don’t just save time. Make lives better.
  • 19. Financial marketplaces • financial advisors attuned to people’s needs • help people save for and pay mortgages they can afford (Digits, Expedite) • lend to help accomplish goals • for elderly, for students, based on personalized data and the category of person • serve the unbanked • eliminate the payday loan
  • 20. Healthcare and Genetics • affordable mental health practitioners (Lantern, Koko) • widespread access to genomic data for researchers • certified trainers and in-home workouts (FitOrbit) • telemedicine • physiotherapy for the disabled • doctors for the elderly
  • 21. Marketplaces are people connectors. That’s what makes them great.