ELSE Corp Srl. Introduction into Virtual Retail and E.L.S.E. (Exclusive Luxury Shopping Experience) Service Platform. by Andrey Golub, co-founder, CTO & COO, ELSE Corp Srl- Milan, Italy

1. Exclusive Luxury Shopping Experience
“Virtual Retail” introduction
ELSE Corp- 2015

2. ©2015 ELSE Corp S.r.l. 2
º The Future of Stores & Customer Experience º
Nigel Fenwick
VP & PA Forrester Research
“Physical must tailor retail experiences to the individual.”
Merjin Helle
VP SAP America
Doug Stephens
Founder & President of
Retail Prophet
Craig Cannon
IBM Business
Development Manager
“Hyper-personalisation has started to grow in 2015 and will
become a more important part of the customer experience over
the next couple of years”
“The whole concept of retail has changed… Once retailers
have figured out that out, they can choose from an array of
technologies to create new experiences”
“By 2020, 15% of the clothing Americans buy will be
customized. That is $35 Bn worth in sales in apparel alone.”

3. - Blurring of physical and
digital
- Everything connected
- The Experience Economy
- Search for Uniqueness
- More Perceived Value in
Customised and
Personalised Products
Trends impacting
fashion retail world
©2015 ELSE Corp S.r.l. 3
º Current Scenario in Fashion Retail º

4. - Body Scanners
- 3D printers
- Virtual Mirrors
- Holograms
- CRM Systems
- eCommerce
- Gesture Tracking
- … the future tech!
Tech in the retail realm
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º Cutting Edge Retail Technology º

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Wide range of products
with limitless possibilities
in the virtual universe
º 3D Modelling becomes the new normal º

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º The retail is changing… º
RETAIL

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º The Rise of Concept Store / Sentimental store º

8. MANUFACTURING
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º The manufacturing is changing… º

9. SHOPPING
EXPERIENCE
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º The shopping experience is changing… º

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º Shall we go for e-Commerce In Store? º

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º 3D Scanners, 3D Printers, 3D … º

12. www.else-corp.com
But still…
©2015 ELSE Corp S.r.l.

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º The Question º
HAVE YOU
EVER FOUND THE
PERFECT
GARMENT?

14. IT DOESN’T FIT YOU IT IS OUT OF STOCK
YOU WANT IT
“A LITTLE BIT DIFFERENT”
14©2015 ELSE Corp S.r.l.
º The Complication º
BUT YOU DON’T
BUY IT BECAUSE

15. ADAPTBLE TO
YOUR TASTE
SUITS
YOUR STYLE
ALWAYS
AVAILABLE
FITS YOU
PERFECTLY
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º The “Perfect”: Customer View º

16. IN LINE WITH THE
BRAND’S STYLE
CAN BE
CUSTOMIZED
“PERFECT”
TO THE CUSTOMER
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º The “Ideal”: Brand View º

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º Are we ready for “virtual commerce”? º

18. BESPOKE
VS.
MADE TO
MEASURE
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º Bespoke Tailored & Made to Measure º

19. PATTERN MAKING
# OF FITTINGS
FABRIC SELECTION
CUSTOMIZATIONS
AVAILABLE
MEETING THE
TAILOR
1
2
3
4
5
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º Bespoke & Made to Measure º

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º Made to Measure in 5 - 50 Years º
“For the next 5 years, I do not see many things happening. In 30/50 years you will be measured by a body scanner,
the measurements will be sent to a production facility completely run by computers, the suit will be assembled
without any human touch and then it will be sent back for trial. The client will try it on and the suit will be loosen or
tighten where the client feels it. The suit will be made using nanotechnology that when connected with the client
brain will alter itself without any human intervention. Probably the person that will assist you in store will be just a
facilitator totally unaware of fashion trends because, for them, you will look at styles and ideas just from famous
bloggers on the social media platforms.”
Giovanni Luigi Bordone - SCABAL Brand Ambassador
E.L.S.E. is working to reach this scenario many
years before this prediction:

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An opportunity for a new retail model…

22. INDUSTRIAL “MADE TO MEASURE” MADE SIMPLE
©2015 ELSE Corp S.r.l. 22
º E.L.S.E. as a Concept º

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º Virtual Retail Service Delivery Model º
MTM & Customisation Initial Payment
Virtual Fitting & Cross Sale
Final Payment Product Finalisation
for initial
manufacturing
%
for tailored
manufacturing
%
€
Measures & Information of 3D Avatar
Model: #98457
Customer: A. G.
Size: 38 Regular
Adjust: Points X, Y, T, Z for MTM
Virtual Tailoring & Manufacturing

24. Management at 100%
Virtual Retail in the Cloud
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º What E.L.S.E. Does Globally º
ON -DEMAND / SMART
MANUFACTURING
PRODUCT DESIGN
ANALYTICS
INDUSTRIAL MADE
TO MEASURE
SMART SUPPLY
CHAIN
3D PRINTING AT
THE ENTERPRISE
Consumers Manufacturers
PRODUCT CONFIGURATOR
VIRTUAL SHOPPING
3D BODY SCANNING
PERSONALISED CLOTHES
STYLE ANALYTICS
New
Distribution
Model
Integrable
to Any
Distribution
DesignerBrand
Agile
Manufacturing
Sales
Channel
Store

25. Cutting-edge technology ELSE
SaaS Platform, focused on
delivery of an exceptional user
experience and fully supporting
the Virtual Retail business model
integrated on top of brand’s e-
commerce platforms, from
I n t e r a c t i v e V i s u a l
Merchandising for customised
products sales, to ERP & on-
demand manufacturing.
ERP & Manufacturing
Systems
3D V-Shop
Interactive Visual Merchandising
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º E.L.S.E. Technological Platform º

26. Effective for localizing a
company’s global
presence. (Physically
installed on a target
territory)
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º Virtual Retail Station: Next Generation of Pop - Up Stores º
Keep money in the local
economy & Create local
jobs
Protect the
environment
More affordable in
respect of stores
-€
A mix of physical and e-
commerce in an interactive
& highly visual way.
Localization Strategy

27. Digital Platform Virtual Platform
Browsing Interacting
Unidirectional Multidirectional
Best Price Best Products
Seasonal Collections
Capsule
Collections
E.L.S.E provides brands with a new
solution, taking them from a traditional e-
Commerce model to a cross-platform,
virtual commerce solution that they can
integrate into any environment to sell
personalised capsule collections
27©2015 ELSE Corp S.r.l.
º e-Commerce vs v-Commerce º

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º Facets of E.L.S.E.: Brand Input º

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º Product Basic Customisation logic

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º Product Customization- Shoe example º
Partial Change
Extra
Decor
Basic
Base Model

31. Fashion Brand’s
Capsule Collection
Brand’s
Customers
software service system streamlines
the entire personalisation process,
allowing brands to track and deliver
exactly what their customers
want, while providing an alluring
unicast shopping experience
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º E.L.S.E. in the Middle

32. 32
©2015 ELSE Corp S.r.l.
º Virtual Retail & Fashion Brands
Everyday Luxury
Affordable Luxury
Accessible Core
Premium Core
Superpremium
Ultra
High
End
Democratic Fashion Brands
Bespoke
Industrial
INDUSTRIAL
MADE TO
ORDER
Margin
Volume
DynamicLuxuryBrands

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º Virtual Retail as Brand Marketing Strategy º
Experimental
Collections MTM Products Exposure to
Young Talents
Unique Limited
Edition Items

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º MTO & MTM and its Application º
Famous Luxury Brands
Fashion Companies &
Emerging Designers
Fast, Affordable & Trendy
Allows experimentation
Best product at a competitive price
Production comes after payment
M
T
O
Prevent retail costs
Increases brand awareness
Boosts brand’s dynamism
Attracts new customers without
compromising brand’s exclusivity
Increments online competitiveness
with price - oriented customers
M
T
O
M
T
M
+

35. www.else-corp.com
Thank you!
Andrey Golub, co-founder, CTO & COO
a.golub@else-corp.it
©2015 ELSE Corp S.r.l.