Personal Information
Unternehmen/Arbeitsplatz
San Francisco Bay Area United States
Beruf
Marketing Campaign Strategist, CAB Facilitator, Author & Marketing Coach inspiring companies to be customer-focused
Branche
Advertising / Marketing / PR
Webseite
astore.amazon.com/kickalli-20
Info
Mike is the co-founder and principal of KickStart Alliance, a sales and marketing leadership consulting team with a goal of inspiring companies to become more customer-focused. He brings practical and pragmatic expertise to today's hi-tech companies, specializing in B2B integrated marketing campaign strategies aimed at engaging C-level executives, marketing operations, and Customer Advisory Boards.
He has published 2 major marketing best-practices books and 7 booklets on personas, positioning, messaging, and creating marketing blueprints . His clients include Adobe, AMD, HP, Sun, Symantec, and many others across North America, Europe, Australia, and Japan. His workshops and online cour...
Tags
marketing
mike gospe
b2b
customer advisory council
customer advisory board
positioning
marketing high ground
the marketing high ground
persona
messaging
cab checklist
customer advisory board checklist
kickstart alliance
cab facilitation
facilitator
facilitation
cab facilitator
cab strategy
b2b messaging
headlines
elevator pitch
tag lines
customer messaging
marketing messages
customer stories
brand persona
b2b persona
market persona
management
cab customers
cab best practices
cab agenda
cab
customer meetings
leadership
cab invitations
b2b marketing
position
startup
startups
start up
presentation
sales pitch
making the pitch
vc pitch
business to business
venture capitalist
vc presentation
professional presentation
entrepreneur
product personas
business-to-business
competitive differentiator
competitive positioning
market positioning
market personas
product positioning
seo positioning
positioning statements
market segmentation
marketing campaign development
j. michael gospe
segments
customer-ready messaging
the message box
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Personal Information
Unternehmen/Arbeitsplatz
San Francisco Bay Area United States
Beruf
Marketing Campaign Strategist, CAB Facilitator, Author & Marketing Coach inspiring companies to be customer-focused
Branche
Advertising / Marketing / PR
Webseite
astore.amazon.com/kickalli-20
Info
Mike is the co-founder and principal of KickStart Alliance, a sales and marketing leadership consulting team with a goal of inspiring companies to become more customer-focused. He brings practical and pragmatic expertise to today's hi-tech companies, specializing in B2B integrated marketing campaign strategies aimed at engaging C-level executives, marketing operations, and Customer Advisory Boards.
He has published 2 major marketing best-practices books and 7 booklets on personas, positioning, messaging, and creating marketing blueprints . His clients include Adobe, AMD, HP, Sun, Symantec, and many others across North America, Europe, Australia, and Japan. His workshops and online cour...
Tags
marketing
mike gospe
b2b
customer advisory council
customer advisory board
positioning
marketing high ground
the marketing high ground
persona
messaging
cab checklist
customer advisory board checklist
kickstart alliance
cab facilitation
facilitator
facilitation
cab facilitator
cab strategy
b2b messaging
headlines
elevator pitch
tag lines
customer messaging
marketing messages
customer stories
brand persona
b2b persona
market persona
management
cab customers
cab best practices
cab agenda
cab
customer meetings
leadership
cab invitations
b2b marketing
position
startup
startups
start up
presentation
sales pitch
making the pitch
vc pitch
business to business
venture capitalist
vc presentation
professional presentation
entrepreneur
product personas
business-to-business
competitive differentiator
competitive positioning
market positioning
market personas
product positioning
seo positioning
positioning statements
market segmentation
marketing campaign development
j. michael gospe
segments
customer-ready messaging
the message box
Mehr anzeigen