SlideShare ist ein Scribd-Unternehmen logo
1 von 15
Downloaden Sie, um offline zu lesen
brands on reddit: 2013

wow
so advertising

wow

such 2013
much success

very marketing

so case study
“Well, I don’t know if brands should
be more like Bill Murray, but there’s
no question they should suck less.

Ads aren’t bad in
themselves. It’s just
the attitude. 
We all have to go to the store,
we all have to have groceries, but

there’s a way to sell
you things to make the
exchange more of a
human one.”
	
  

- Bill Murray, reddit AMA 1/17/2014 
On Making Ads Suck Less
The year was 2012.
“In a world of social media behemoths
reddit is an advertising wasteland.”
(actual quote from an agency executive)

Brands are scared,
confused, and uninterested.
Performance.
They crave Engagement.
They seek

reddit holds the key.
But the brands.
They do not come.
They wait for a sign…a signal…a prophecy?
“And then the one they call Nicholas bellowed

let 2013 be the year that the power of reddit is revealed to brands.”
- Book of Nicolites 2:14
www.reddit.com/r/onetruegod	
  

/u/bazlightyear	
  
DRIVING TRAFFIC

reddit was Denny’s #1 traffic driver during this multi-platform paid campaign.
This ranks as the 2nd highest traffic driver EVER to the Denny's Tumblr page.
National Pancake Week! The week when the major pancake players bring their best to the table. Denny’s approached reddit to help
drive traffic to their corporate Tumblr page, which coincidentally was filled with whacky pancake related animated gifs. The best way
to get Denny’s in front of the most eyeballs in a short period of time was with cleverly-worded sponsored headlines that lived solely
on the front page of reddit (which sees 50-70 million impressions daily). Although it was a short campaign with limited budget,
reddit exceeded expectations and was a major force for the campaign’s success. Because of their progressive thinking Denny’s
became reddit’s first QSR brand and a benchmark for all future campaigns.

Overall you might say it was a “Grand Slam”!
“Nissan Buys Gifts for
redditors – and Some Love
for Itself” – Digiday

“Nissan Successfully
Navigates Social Promo
on reddit” – brandchannel

“Within hours of topping the front page, the story of our Nissan/Amazon partnership showed up
across more than 150 articles in 30 countries. Our work with reddit hopefully points to a future where
we can create marketing that is truly in the language of the community and site it is on - and have a
blast doing it” – Kyle Luhr and Jason Clement, Sr. Digital Strategist and Exec. Director, TBWA
To promote the new Nissan Versa as the first car ever to be sold on Amazon, Nissan USA utilized a reddit Sponsored Headline to
ask the question, “If you could buy anything on Amazon, what would it be?”. Comments came flooding in at a rate faster than
anyone could have expected, ranging from serious (new boots, beanbag chair) to ridiculous (4500 ladybugs, horse mask). Then
Nissan took smart marketing a step further. They actually went through the comments and started buying users the gifts they
mentioned. That Nissan thought of reddit for this clever campaign was cool enough. That they took the time to understand the
platform, its users, and what to expect were another thing altogether. Nissan was one of the first brands to figure out what other
brands are figuring out everyday. That reddit, despite being different than what they’re used to, holds a far greater reward than
you can achieve anywhere else on the internet. The sooner brands learn this, the sooner they can succeed on reddit.

When’s the last time you heard a car company that loved traffic? Web traffic.

ENGAGEMENT, JUST BEING PLAIN AWESOME

“Why Nissan Bought
Someone 4,500 Ladybugs”
– Business Insider
AWARENESS & CONTEST SIGN-UPS

“Not only was reddit the #1 source of entries to the contest, but it drove
more traffic to this contest than all of our other social networks combined.
- Director, Social Media .Strategy, Transamerica

Finance and Life Insurance could never thrive on reddit, right? Wrong. Transamerica is fortunate to have very clever employees
responsible for their social media strategy and it showed with the reddit component of their campaign. The Unitas Challenge, a
college football pick’em competition, was the brands first foray onto reddit and responded with some pretty promising results.
Utilizing a one day Homepage Roadblock and two weeks of Sponsored Headlines, Transamerica branded seamlessly for their
competition and built awareness with redditors who otherwise may not have been exposed to them. We’ve even heard a rumor
that the person in charge of this campaign was promoted and given larger budgets for thinking outside the box.
One campaign = 3 wins. Transamerica, reddit, and the guy that said “Let’s try reddit.”.

Transamerica is an insurance company that gets it. And they know how to handle acclaim!
In fact, 9 out of 10 brands report that
after advertising on reddit they feel something like this:
ENGAGEMENT & LOYALTY

“Personally, it has been my favorite marketing campaign to date and has
set the benchmark for campaign engagement going forward.”
- Jacqueline Sandberg, Innovation Cavalry, The Economist
The Economist brand is constantly searching for innovative ways to build brand loyalty. And so when The Economist wanted to
engage reddit users directly on their own turf, it was a no-brainer. The question was: how would redditors respond? The answer?
Awesomely. Redditors were amazingly active in the comment thread of the first part of their campaign, providing well over 200
answers to the question “What would you brand with The Economist logo?”. And not an obscene comment to be had. In fact,
every answer was thoughtful, poignant, and relevant. The second leg was just as successful. The Economist sent pre-stamped post
cards to users to redeem for reddit gold and was able to reach a brand new frontier of new potential subscribers. Brands are
always talking the talk about how important engagement is to their campaigns. The Economist just walked the walk.

The Economist wasn’t sure they could “connect” with reddit. But the reception was amazing!
CRISIS MANAGEMENT

“The Fathead PR Crisis
Transformed by reddit”
– Spin Sucks

“Fathead Turns
“Has Your Brand Crisis Gone Viral?
Crisis Into Opportunity”
Follow Fathead’s Example”
- DIGIDAY
– Scribewise

“I’m amazed by the influence and power of redditors.  Acceptance on
reddit was like being invited to eat lunch with the cool kids.”
- Jake Mahoney, Director of Media and Advertising, Fathead

When reddit user frigidcoke ordered a Tom Brady Fathead, you can imagine his surprise when he received a Tim Tebow one in its
place. After posting this experience to /r/NFL, it quickly became the #1 post and something of an overnight internet phenomenon.
Enter Fathead’s PR team. Realizing the event happened on reddit, the team intended to finish it on reddit. They not only sent the
disappointed user their complete collection of Tom Brady Fatheads, but also placed an ad in the NFL subreddit responding to the
situation. Users in the comment thread were quick to decry this as a set-up or a pre-planned corporate trick, so Fathead created
their own user account and quickly diffused the situation with a completely transparent and self deprecating tone. Not only did this
clever campaign resonate with reddit users, but numerous publications reported on this as a perfect example of in-touch crisis
management.

Kudos Fathead, way to handle a “Tebow-verload”!
BRANDING

“The response we received was everything we could have asked for and more.”
- Sr. Director of Marketing, iCrossing
Being the first to market in any industry can be a risky proposition, so when Maker's Mark and reddit embarked on a campaign
for the platform's first-ever alcohol brand, we wanted to make sure it was done right. Working together on a Homepage
Roadblock, it was important for Maker's to keep their ads on-brand while also tipping their caps to the reddit audience. We
ended up adding the phrase "Let it Snoo" to their creative, a clever take on the holiday song, "Let it Snow" and the reddit alien,
Snoo. The results were staggering. The Maker's Mark roadblock was the most successful brand roadblock ever on reddit from a
performance standpoint (300% our typical benchmark) and received over 150 comments, all overwhelmingly positive about the
brand. A true reddit first, on a few different fronts. Nice job, Maker's Mark.

Whoever said that reddit ads were a whisky business…Maker’s Mark just proved you wrong!
What’s new in 2014?
Full page
self-text posts

Embedded media

Better geo-targeting

Set the record straight

Embed your video content right into
reddit with advanced analytics

Articulate your point and make
your case. (and be seen by millions!)

Livestream your event in real-time

Reach a more focused audience
than ever before.
Engage with redditors in a specific
geographic area.

Send out the world’s biggest thank you!

Crowdsource ideas!

Cost efficiency!
118 million 
unique visitors 

visited reddit
last month (Jan. 2014)

Brands, VP’s, Directors, Managers

Where were you?

Your brand can be

awesome 
on reddit
tomorrow.
It’s dangerous to go
Alone! Take HIM!

Michael
Sales

&

Cole

strategy

mikecole@reddit.com
@Iammikecole
/U/freedomthebucket

Weitere ähnliche Inhalte

Was ist angesagt?

HowGood Pitch Deck - $12.5M Series B for sustainable food
HowGood Pitch Deck - $12.5M Series B for sustainable foodHowGood Pitch Deck - $12.5M Series B for sustainable food
HowGood Pitch Deck - $12.5M Series B for sustainable foodPitch Decks
 
Transferwise: €56K VC investment turned into $3.5B. Transferwise's initial pi...
Transferwise: €56K VC investment turned into $3.5B. Transferwise's initial pi...Transferwise: €56K VC investment turned into $3.5B. Transferwise's initial pi...
Transferwise: €56K VC investment turned into $3.5B. Transferwise's initial pi...AA BB
 
Tesla Investor Presentation - Model S
Tesla Investor Presentation - Model STesla Investor Presentation - Model S
Tesla Investor Presentation - Model Sstartuphome
 
Bbh creative brief doc
Bbh creative brief docBbh creative brief doc
Bbh creative brief docDosage
 
(Pitch Deck): How FTX raised over $1 billion
(Pitch Deck): How FTX raised over $1 billion(Pitch Deck): How FTX raised over $1 billion
(Pitch Deck): How FTX raised over $1 billionPitch Decks
 
Manpacks Pitch Deck
Manpacks Pitch DeckManpacks Pitch Deck
Manpacks Pitch Deckstartuphome
 
Contently Pitch Deck
Contently Pitch DeckContently Pitch Deck
Contently Pitch DeckRyan Gum
 
Mint.com Pre-Launch Pitch Deck
Mint.com Pre-Launch Pitch DeckMint.com Pre-Launch Pitch Deck
Mint.com Pre-Launch Pitch DeckHiten Shah
 
WeWork Series D Pitch Deck ($355M Raised)
WeWork Series D Pitch Deck ($355M Raised)WeWork Series D Pitch Deck ($355M Raised)
WeWork Series D Pitch Deck ($355M Raised)startuphome
 
Reddit Pitch Deck
Reddit Pitch DeckReddit Pitch Deck
Reddit Pitch Deckstartuphome
 
Dropbox pitch deck
Dropbox pitch deckDropbox pitch deck
Dropbox pitch deckTech in Asia
 
Coinbase Seed Round Pitch Deck
Coinbase Seed Round Pitch DeckCoinbase Seed Round Pitch Deck
Coinbase Seed Round Pitch Deckstartuphome
 
Revolut pitch deck
Revolut pitch deckRevolut pitch deck
Revolut pitch deckTech in Asia
 
Zestful pitch deck
Zestful pitch deckZestful pitch deck
Zestful pitch deckPitch Decks
 
Backbone pitch deck: $40M for bringing Xbox games to iPhone
Backbone pitch deck: $40M for bringing Xbox games to iPhoneBackbone pitch deck: $40M for bringing Xbox games to iPhone
Backbone pitch deck: $40M for bringing Xbox games to iPhonePitch Decks
 
Zenpayroll Pitch Deck Template
Zenpayroll Pitch Deck TemplateZenpayroll Pitch Deck Template
Zenpayroll Pitch Deck TemplateJoseph Hsieh
 
The deck we used to raise $270k for our startup Castle
The deck we used to raise $270k for our startup CastleThe deck we used to raise $270k for our startup Castle
The deck we used to raise $270k for our startup Castleentercastle
 
Creative Strategy Deck for Teavana
Creative Strategy Deck for TeavanaCreative Strategy Deck for Teavana
Creative Strategy Deck for TeavanaAnya C. Gonzales
 
Shopify Investor Deck January 2016
Shopify Investor Deck January 2016Shopify Investor Deck January 2016
Shopify Investor Deck January 2016shopifyInvestors
 

Was ist angesagt? (20)

Brex Pitch Deck
Brex Pitch DeckBrex Pitch Deck
Brex Pitch Deck
 
HowGood Pitch Deck - $12.5M Series B for sustainable food
HowGood Pitch Deck - $12.5M Series B for sustainable foodHowGood Pitch Deck - $12.5M Series B for sustainable food
HowGood Pitch Deck - $12.5M Series B for sustainable food
 
Transferwise: €56K VC investment turned into $3.5B. Transferwise's initial pi...
Transferwise: €56K VC investment turned into $3.5B. Transferwise's initial pi...Transferwise: €56K VC investment turned into $3.5B. Transferwise's initial pi...
Transferwise: €56K VC investment turned into $3.5B. Transferwise's initial pi...
 
Tesla Investor Presentation - Model S
Tesla Investor Presentation - Model STesla Investor Presentation - Model S
Tesla Investor Presentation - Model S
 
Bbh creative brief doc
Bbh creative brief docBbh creative brief doc
Bbh creative brief doc
 
(Pitch Deck): How FTX raised over $1 billion
(Pitch Deck): How FTX raised over $1 billion(Pitch Deck): How FTX raised over $1 billion
(Pitch Deck): How FTX raised over $1 billion
 
Manpacks Pitch Deck
Manpacks Pitch DeckManpacks Pitch Deck
Manpacks Pitch Deck
 
Contently Pitch Deck
Contently Pitch DeckContently Pitch Deck
Contently Pitch Deck
 
Mint.com Pre-Launch Pitch Deck
Mint.com Pre-Launch Pitch DeckMint.com Pre-Launch Pitch Deck
Mint.com Pre-Launch Pitch Deck
 
WeWork Series D Pitch Deck ($355M Raised)
WeWork Series D Pitch Deck ($355M Raised)WeWork Series D Pitch Deck ($355M Raised)
WeWork Series D Pitch Deck ($355M Raised)
 
Reddit Pitch Deck
Reddit Pitch DeckReddit Pitch Deck
Reddit Pitch Deck
 
Dropbox pitch deck
Dropbox pitch deckDropbox pitch deck
Dropbox pitch deck
 
Coinbase Seed Round Pitch Deck
Coinbase Seed Round Pitch DeckCoinbase Seed Round Pitch Deck
Coinbase Seed Round Pitch Deck
 
Revolut pitch deck
Revolut pitch deckRevolut pitch deck
Revolut pitch deck
 
Zestful pitch deck
Zestful pitch deckZestful pitch deck
Zestful pitch deck
 
Backbone pitch deck: $40M for bringing Xbox games to iPhone
Backbone pitch deck: $40M for bringing Xbox games to iPhoneBackbone pitch deck: $40M for bringing Xbox games to iPhone
Backbone pitch deck: $40M for bringing Xbox games to iPhone
 
Zenpayroll Pitch Deck Template
Zenpayroll Pitch Deck TemplateZenpayroll Pitch Deck Template
Zenpayroll Pitch Deck Template
 
The deck we used to raise $270k for our startup Castle
The deck we used to raise $270k for our startup CastleThe deck we used to raise $270k for our startup Castle
The deck we used to raise $270k for our startup Castle
 
Creative Strategy Deck for Teavana
Creative Strategy Deck for TeavanaCreative Strategy Deck for Teavana
Creative Strategy Deck for Teavana
 
Shopify Investor Deck January 2016
Shopify Investor Deck January 2016Shopify Investor Deck January 2016
Shopify Investor Deck January 2016
 

Andere mochten auch

reddit secret plan for world domination
reddit secret plan for world dominationreddit secret plan for world domination
reddit secret plan for world dominationMichael Cole
 
Membership Breakfast Club - Building the perfect digital team
Membership Breakfast Club - Building the perfect digital teamMembership Breakfast Club - Building the perfect digital team
Membership Breakfast Club - Building the perfect digital teamEdo
 
Social Media Image Cheat Sheet
Social Media Image Cheat SheetSocial Media Image Cheat Sheet
Social Media Image Cheat SheetRGD Marketing
 
GeoFence Anywhere - Location Based Advertising Technology
GeoFence Anywhere - Location Based Advertising TechnologyGeoFence Anywhere - Location Based Advertising Technology
GeoFence Anywhere - Location Based Advertising Technologypuronku
 
Digital Marketing 101
Digital Marketing 101Digital Marketing 101
Digital Marketing 101Marek Wolski
 
Pitch Deck for Uptica Digital Agency - Los Angeles / Orange County
Pitch Deck for Uptica Digital Agency - Los Angeles / Orange CountyPitch Deck for Uptica Digital Agency - Los Angeles / Orange County
Pitch Deck for Uptica Digital Agency - Los Angeles / Orange CountyUptica
 
Secrets to building an actionable audience
Secrets to building an actionable audienceSecrets to building an actionable audience
Secrets to building an actionable audienceMark Schaefer
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guidepixelbuilders
 
Digital Strategy, Consumer Insights & Target Audience
Digital Strategy, Consumer Insights & Target AudienceDigital Strategy, Consumer Insights & Target Audience
Digital Strategy, Consumer Insights & Target AudienceArdian Atmaka
 
BrandBoards demo day pitch deck
BrandBoards demo day pitch deckBrandBoards demo day pitch deck
BrandBoards demo day pitch deck500 Startups
 
What Happens After You Get A New Lead?
What Happens After You Get A New Lead?What Happens After You Get A New Lead?
What Happens After You Get A New Lead?Drift
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERHubSpot
 
50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social MediaConstant Contact
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gapcoolstuff
 
Meet Generation Z: Forget Everything You Learned About Millennials
Meet Generation Z: Forget Everything You Learned About MillennialsMeet Generation Z: Forget Everything You Learned About Millennials
Meet Generation Z: Forget Everything You Learned About Millennialssparks & honey
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsBuffer
 
The History of SEO
The History of SEOThe History of SEO
The History of SEOHubSpot
 
How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into MarketingEd Fry
 

Andere mochten auch (20)

reddit secret plan for world domination
reddit secret plan for world dominationreddit secret plan for world domination
reddit secret plan for world domination
 
Membership Breakfast Club - Building the perfect digital team
Membership Breakfast Club - Building the perfect digital teamMembership Breakfast Club - Building the perfect digital team
Membership Breakfast Club - Building the perfect digital team
 
Social Media Image Cheat Sheet
Social Media Image Cheat SheetSocial Media Image Cheat Sheet
Social Media Image Cheat Sheet
 
GeoFence Anywhere - Location Based Advertising Technology
GeoFence Anywhere - Location Based Advertising TechnologyGeoFence Anywhere - Location Based Advertising Technology
GeoFence Anywhere - Location Based Advertising Technology
 
Digital Marketing 101
Digital Marketing 101Digital Marketing 101
Digital Marketing 101
 
Pitch Deck for Uptica Digital Agency - Los Angeles / Orange County
Pitch Deck for Uptica Digital Agency - Los Angeles / Orange CountyPitch Deck for Uptica Digital Agency - Los Angeles / Orange County
Pitch Deck for Uptica Digital Agency - Los Angeles / Orange County
 
When Digital becomes Human
When Digital becomes HumanWhen Digital becomes Human
When Digital becomes Human
 
Secrets to building an actionable audience
Secrets to building an actionable audienceSecrets to building an actionable audience
Secrets to building an actionable audience
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guide
 
Digital Strategy, Consumer Insights & Target Audience
Digital Strategy, Consumer Insights & Target AudienceDigital Strategy, Consumer Insights & Target Audience
Digital Strategy, Consumer Insights & Target Audience
 
BrandBoards demo day pitch deck
BrandBoards demo day pitch deckBrandBoards demo day pitch deck
BrandBoards demo day pitch deck
 
What Happens After You Get A New Lead?
What Happens After You Get A New Lead?What Happens After You Get A New Lead?
What Happens After You Get A New Lead?
 
The Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVERThe Top 10 Most Remarkable Marketing Campaigns EVER
The Top 10 Most Remarkable Marketing Campaigns EVER
 
50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media50 Expert Tips for Getting Started on Social Media
50 Expert Tips for Getting Started on Social Media
 
The Brand Gap
The Brand GapThe Brand Gap
The Brand Gap
 
Meet Generation Z: Forget Everything You Learned About Millennials
Meet Generation Z: Forget Everything You Learned About MillennialsMeet Generation Z: Forget Everything You Learned About Millennials
Meet Generation Z: Forget Everything You Learned About Millennials
 
The slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollarsThe slide deck we used to raise half a million dollars
The slide deck we used to raise half a million dollars
 
Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015Digital, Social & Mobile in 2015
Digital, Social & Mobile in 2015
 
The History of SEO
The History of SEOThe History of SEO
The History of SEO
 
How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into Marketing
 

Ähnlich wie brands that were awesome on reddit: 2013

brands that were awesome on reddit: 2013
brands that were awesome on reddit: 2013brands that were awesome on reddit: 2013
brands that were awesome on reddit: 2013reddit, Inc.
 
Franchising & social media
Franchising & social mediaFranchising & social media
Franchising & social mediaenovapr
 
How To Create Content That Will Generate Mentions And PR
How To Create Content That Will Generate Mentions And PRHow To Create Content That Will Generate Mentions And PR
How To Create Content That Will Generate Mentions And PRPointvoucher
 
Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy
Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copyNicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy
Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copyMeltwater
 
The 9 Best Quotes from the 2018 ANA Digital & Social Media Conference
The 9 Best Quotes from the 2018 ANA Digital & Social Media ConferenceThe 9 Best Quotes from the 2018 ANA Digital & Social Media Conference
The 9 Best Quotes from the 2018 ANA Digital & Social Media ConferenceAssociation of National Advertisers
 
How To Make Lots Of Strangers Love You In 30 Minutes
How To Make Lots Of Strangers Love You In 30 MinutesHow To Make Lots Of Strangers Love You In 30 Minutes
How To Make Lots Of Strangers Love You In 30 MinutesBrainMuffin
 
Inbound Marketing Summit New York 2013 Recap (IMS13)
Inbound Marketing Summit New York 2013 Recap (IMS13)Inbound Marketing Summit New York 2013 Recap (IMS13)
Inbound Marketing Summit New York 2013 Recap (IMS13)Social Eddy
 
19 Proven Growth Hacks for B2B SaaS
19 Proven Growth Hacks for B2B SaaS19 Proven Growth Hacks for B2B SaaS
19 Proven Growth Hacks for B2B SaaSJoanna Wiebe
 
The Facebook-only problem
The Facebook-only problemThe Facebook-only problem
The Facebook-only problemjeroenbourgois
 
10 Trends For Social Media In 2010 Social Media Arizona 2010
10 Trends For Social Media In 2010 Social Media Arizona 201010 Trends For Social Media In 2010 Social Media Arizona 2010
10 Trends For Social Media In 2010 Social Media Arizona 2010C. Edward Brice
 
Integration Across Digital
Integration Across DigitalIntegration Across Digital
Integration Across DigitalAsfaq Tapia
 
Why Social Media Matters in an Economic Downturn
Why Social Media Matters in an Economic DownturnWhy Social Media Matters in an Economic Downturn
Why Social Media Matters in an Economic DownturnEric Anderson
 
Digital Trends: First Quarter 2011
Digital Trends: First Quarter 2011Digital Trends: First Quarter 2011
Digital Trends: First Quarter 2011BFG Communications
 
Social Media Tips
Social Media TipsSocial Media Tips
Social Media TipsMatt Ramage
 
Enterprise Customer Relationship Management
Enterprise Customer Relationship ManagementEnterprise Customer Relationship Management
Enterprise Customer Relationship ManagementConvergeEnterprise
 
Dylan Sellberg - Filling the Funnel With Social Media
Dylan Sellberg - Filling the Funnel With Social Media Dylan Sellberg - Filling the Funnel With Social Media
Dylan Sellberg - Filling the Funnel With Social Media multifamily-social-media
 

Ähnlich wie brands that were awesome on reddit: 2013 (20)

brands that were awesome on reddit: 2013
brands that were awesome on reddit: 2013brands that were awesome on reddit: 2013
brands that were awesome on reddit: 2013
 
Franchising & social media
Franchising & social mediaFranchising & social media
Franchising & social media
 
VOICE_winter14_LR
VOICE_winter14_LRVOICE_winter14_LR
VOICE_winter14_LR
 
How To Create Content That Will Generate Mentions And PR
How To Create Content That Will Generate Mentions And PRHow To Create Content That Will Generate Mentions And PR
How To Create Content That Will Generate Mentions And PR
 
Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy
Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copyNicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy
Nicolai elmqvist-how-to-create-content-that-generates-mentions-and-pr copy
 
The 9 Best Quotes from the 2018 ANA Digital & Social Media Conference
The 9 Best Quotes from the 2018 ANA Digital & Social Media ConferenceThe 9 Best Quotes from the 2018 ANA Digital & Social Media Conference
The 9 Best Quotes from the 2018 ANA Digital & Social Media Conference
 
How To Make Lots Of Strangers Love You In 30 Minutes
How To Make Lots Of Strangers Love You In 30 MinutesHow To Make Lots Of Strangers Love You In 30 Minutes
How To Make Lots Of Strangers Love You In 30 Minutes
 
Inbound Marketing Summit New York 2013 Recap (IMS13)
Inbound Marketing Summit New York 2013 Recap (IMS13)Inbound Marketing Summit New York 2013 Recap (IMS13)
Inbound Marketing Summit New York 2013 Recap (IMS13)
 
19 Proven Growth Hacks for B2B SaaS
19 Proven Growth Hacks for B2B SaaS19 Proven Growth Hacks for B2B SaaS
19 Proven Growth Hacks for B2B SaaS
 
The Facebook-only problem
The Facebook-only problemThe Facebook-only problem
The Facebook-only problem
 
Win Business Using Social Media
Win Business Using Social MediaWin Business Using Social Media
Win Business Using Social Media
 
10 Trends For Social Media In 2010 Social Media Arizona 2010
10 Trends For Social Media In 2010 Social Media Arizona 201010 Trends For Social Media In 2010 Social Media Arizona 2010
10 Trends For Social Media In 2010 Social Media Arizona 2010
 
Integration Across Digital
Integration Across DigitalIntegration Across Digital
Integration Across Digital
 
Why Social Media Matters in an Economic Downturn
Why Social Media Matters in an Economic DownturnWhy Social Media Matters in an Economic Downturn
Why Social Media Matters in an Economic Downturn
 
Digital Trends: First Quarter 2011
Digital Trends: First Quarter 2011Digital Trends: First Quarter 2011
Digital Trends: First Quarter 2011
 
Will Chamberlain - Portfolio
Will Chamberlain  - Portfolio Will Chamberlain  - Portfolio
Will Chamberlain - Portfolio
 
Social Media Tips
Social Media TipsSocial Media Tips
Social Media Tips
 
Socialnetworking
SocialnetworkingSocialnetworking
Socialnetworking
 
Enterprise Customer Relationship Management
Enterprise Customer Relationship ManagementEnterprise Customer Relationship Management
Enterprise Customer Relationship Management
 
Dylan Sellberg - Filling the Funnel With Social Media
Dylan Sellberg - Filling the Funnel With Social Media Dylan Sellberg - Filling the Funnel With Social Media
Dylan Sellberg - Filling the Funnel With Social Media
 

Kürzlich hochgeladen

Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 

Kürzlich hochgeladen (20)

Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 

brands that were awesome on reddit: 2013

  • 1. brands on reddit: 2013 wow so advertising wow such 2013 much success very marketing so case study
  • 2. “Well, I don’t know if brands should be more like Bill Murray, but there’s no question they should suck less. Ads aren’t bad in themselves. It’s just the attitude. We all have to go to the store, we all have to have groceries, but there’s a way to sell you things to make the exchange more of a human one.”   - Bill Murray, reddit AMA 1/17/2014 On Making Ads Suck Less
  • 3. The year was 2012. “In a world of social media behemoths reddit is an advertising wasteland.” (actual quote from an agency executive) Brands are scared, confused, and uninterested.
  • 4. Performance. They crave Engagement. They seek reddit holds the key. But the brands. They do not come. They wait for a sign…a signal…a prophecy?
  • 5. “And then the one they call Nicholas bellowed let 2013 be the year that the power of reddit is revealed to brands.” - Book of Nicolites 2:14 www.reddit.com/r/onetruegod   /u/bazlightyear  
  • 6. DRIVING TRAFFIC reddit was Denny’s #1 traffic driver during this multi-platform paid campaign. This ranks as the 2nd highest traffic driver EVER to the Denny's Tumblr page. National Pancake Week! The week when the major pancake players bring their best to the table. Denny’s approached reddit to help drive traffic to their corporate Tumblr page, which coincidentally was filled with whacky pancake related animated gifs. The best way to get Denny’s in front of the most eyeballs in a short period of time was with cleverly-worded sponsored headlines that lived solely on the front page of reddit (which sees 50-70 million impressions daily). Although it was a short campaign with limited budget, reddit exceeded expectations and was a major force for the campaign’s success. Because of their progressive thinking Denny’s became reddit’s first QSR brand and a benchmark for all future campaigns. Overall you might say it was a “Grand Slam”!
  • 7. “Nissan Buys Gifts for redditors – and Some Love for Itself” – Digiday “Nissan Successfully Navigates Social Promo on reddit” – brandchannel “Within hours of topping the front page, the story of our Nissan/Amazon partnership showed up across more than 150 articles in 30 countries. Our work with reddit hopefully points to a future where we can create marketing that is truly in the language of the community and site it is on - and have a blast doing it” – Kyle Luhr and Jason Clement, Sr. Digital Strategist and Exec. Director, TBWA To promote the new Nissan Versa as the first car ever to be sold on Amazon, Nissan USA utilized a reddit Sponsored Headline to ask the question, “If you could buy anything on Amazon, what would it be?”. Comments came flooding in at a rate faster than anyone could have expected, ranging from serious (new boots, beanbag chair) to ridiculous (4500 ladybugs, horse mask). Then Nissan took smart marketing a step further. They actually went through the comments and started buying users the gifts they mentioned. That Nissan thought of reddit for this clever campaign was cool enough. That they took the time to understand the platform, its users, and what to expect were another thing altogether. Nissan was one of the first brands to figure out what other brands are figuring out everyday. That reddit, despite being different than what they’re used to, holds a far greater reward than you can achieve anywhere else on the internet. The sooner brands learn this, the sooner they can succeed on reddit. When’s the last time you heard a car company that loved traffic? Web traffic. ENGAGEMENT, JUST BEING PLAIN AWESOME “Why Nissan Bought Someone 4,500 Ladybugs” – Business Insider
  • 8. AWARENESS & CONTEST SIGN-UPS “Not only was reddit the #1 source of entries to the contest, but it drove more traffic to this contest than all of our other social networks combined. - Director, Social Media .Strategy, Transamerica Finance and Life Insurance could never thrive on reddit, right? Wrong. Transamerica is fortunate to have very clever employees responsible for their social media strategy and it showed with the reddit component of their campaign. The Unitas Challenge, a college football pick’em competition, was the brands first foray onto reddit and responded with some pretty promising results. Utilizing a one day Homepage Roadblock and two weeks of Sponsored Headlines, Transamerica branded seamlessly for their competition and built awareness with redditors who otherwise may not have been exposed to them. We’ve even heard a rumor that the person in charge of this campaign was promoted and given larger budgets for thinking outside the box. One campaign = 3 wins. Transamerica, reddit, and the guy that said “Let’s try reddit.”. Transamerica is an insurance company that gets it. And they know how to handle acclaim!
  • 9. In fact, 9 out of 10 brands report that after advertising on reddit they feel something like this:
  • 10. ENGAGEMENT & LOYALTY “Personally, it has been my favorite marketing campaign to date and has set the benchmark for campaign engagement going forward.” - Jacqueline Sandberg, Innovation Cavalry, The Economist The Economist brand is constantly searching for innovative ways to build brand loyalty. And so when The Economist wanted to engage reddit users directly on their own turf, it was a no-brainer. The question was: how would redditors respond? The answer? Awesomely. Redditors were amazingly active in the comment thread of the first part of their campaign, providing well over 200 answers to the question “What would you brand with The Economist logo?”. And not an obscene comment to be had. In fact, every answer was thoughtful, poignant, and relevant. The second leg was just as successful. The Economist sent pre-stamped post cards to users to redeem for reddit gold and was able to reach a brand new frontier of new potential subscribers. Brands are always talking the talk about how important engagement is to their campaigns. The Economist just walked the walk. The Economist wasn’t sure they could “connect” with reddit. But the reception was amazing!
  • 11. CRISIS MANAGEMENT “The Fathead PR Crisis Transformed by reddit” – Spin Sucks “Fathead Turns “Has Your Brand Crisis Gone Viral? Crisis Into Opportunity” Follow Fathead’s Example” - DIGIDAY – Scribewise “I’m amazed by the influence and power of redditors.  Acceptance on reddit was like being invited to eat lunch with the cool kids.” - Jake Mahoney, Director of Media and Advertising, Fathead When reddit user frigidcoke ordered a Tom Brady Fathead, you can imagine his surprise when he received a Tim Tebow one in its place. After posting this experience to /r/NFL, it quickly became the #1 post and something of an overnight internet phenomenon. Enter Fathead’s PR team. Realizing the event happened on reddit, the team intended to finish it on reddit. They not only sent the disappointed user their complete collection of Tom Brady Fatheads, but also placed an ad in the NFL subreddit responding to the situation. Users in the comment thread were quick to decry this as a set-up or a pre-planned corporate trick, so Fathead created their own user account and quickly diffused the situation with a completely transparent and self deprecating tone. Not only did this clever campaign resonate with reddit users, but numerous publications reported on this as a perfect example of in-touch crisis management. Kudos Fathead, way to handle a “Tebow-verload”!
  • 12. BRANDING “The response we received was everything we could have asked for and more.” - Sr. Director of Marketing, iCrossing Being the first to market in any industry can be a risky proposition, so when Maker's Mark and reddit embarked on a campaign for the platform's first-ever alcohol brand, we wanted to make sure it was done right. Working together on a Homepage Roadblock, it was important for Maker's to keep their ads on-brand while also tipping their caps to the reddit audience. We ended up adding the phrase "Let it Snoo" to their creative, a clever take on the holiday song, "Let it Snow" and the reddit alien, Snoo. The results were staggering. The Maker's Mark roadblock was the most successful brand roadblock ever on reddit from a performance standpoint (300% our typical benchmark) and received over 150 comments, all overwhelmingly positive about the brand. A true reddit first, on a few different fronts. Nice job, Maker's Mark. Whoever said that reddit ads were a whisky business…Maker’s Mark just proved you wrong!
  • 13. What’s new in 2014? Full page self-text posts Embedded media Better geo-targeting Set the record straight Embed your video content right into reddit with advanced analytics Articulate your point and make your case. (and be seen by millions!) Livestream your event in real-time Reach a more focused audience than ever before. Engage with redditors in a specific geographic area. Send out the world’s biggest thank you! Crowdsource ideas! Cost efficiency!
  • 14. 118 million unique visitors visited reddit last month (Jan. 2014) Brands, VP’s, Directors, Managers Where were you? Your brand can be awesome on reddit tomorrow.
  • 15. It’s dangerous to go Alone! Take HIM! Michael Sales & Cole strategy mikecole@reddit.com @Iammikecole /U/freedomthebucket