15. Owned
www.
Intra
Extra
Audit.
Is your content sending the right
message? Is it up to date?
Can you find it with Google?
Let People Share.
Does your site have these buttons?
And this?
22. PICS
VIDEO
PDFs
Shared
Content
Select and use.
Don't use them all. Pick
the ones that suit your
needs and the ones
your audience is most
familiar with.
Create and share.
Re-package all your
content to suit selected
services.
24. BLAH
BLAH
BLOGS
Live!
Industry
Specific
Custom
This is not a must.
But it really helps getting
your message through.
Ask first.
What mediums are your
audience using?
Go with those.
All aboard!
Train your staff to be
social media savvy.