10. • Have a PR team that’s more aware of
international news, at the very least in
places where their products are sold.
• Let me Google that for you…
• Offer your condolences and STFU
• Don’t abandon your feed after tweeting. If
you’re able to get instant feedback
LISTEN TO IT
11. • Acknowledge and apologize your mistake
ASAP
• Be human
• Tweet a link to a more lengthy apology
• Include the original #hashtag