Enterprises are rapidly adopting social capabilities to accomplish their business goals. In the past two years, social deployment has more than doubled, and organizations are achieving a wide range of objectives from social. Source: IBM Center for Applied Insights Charting the social universe: Social ambitions drive business impact For more info, visit: ibm.com/ibmcai/socialstudy

2. Over the next 2years
2
of enterprises plan to
increase investments
in social
3

3. 64%
deployed
internal and
external
collaboration
via mobile

4. use social networks to
recruit talent
82%

5. who have social
analytics are still
not using it 70%

6. 43%
rely on
employee
advocates
to kick-start social
adoption

7. have set
enterprise
systems
to default to
social capabilities
43%

8. 74%of respondents
define a “social” business as
one that uses social
technology to foster
collaboration among
customers, employees and
partners

9. 8%
Although only
of respondents
have an enterprise-wide social
strategy, they know it’s
important
45% plan to have one in
the next 2-3 years

10. IBM Center for Applied Insights Research Study 2014
Charting the social universe
Social ambitions drive business impact
Learn more about the study: ibm.biz/SocStudy