Appkodes Tinder Clone Script with Customisable Solutions.pptx
Games and booming Latin American market
1. QUALITYQUALITYQUALITYQUALITY PERFORMANCE MARKETINGPERFORMANCE MARKETINGPERFORMANCE MARKETINGPERFORMANCE MARKETING FORFORFORFOR GAMESGAMESGAMESGAMES
&
GAMES AND THE BOOMING LATIN
AMERICAN MARKET
What you need to know to monetize and retain gamers
3. AND THAT´S HOW
THE NEW GENERATION
LOOKS LIKE
GAMES AND THE BOOMING LATIN AMERICA MARKET
4. WE LOVE TO SURF.....
TIME SPENT ON THE INTERNET
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USER ON THE INTERNET
GAMES AND THE BOOMING LATIN AMERICA MARKET
5. WE ARE BECOMMING MOBILE
MOBILE PENETRATION BY COUNTRY
GAMES AND THE BOOMING LATIN AMERICA MARKET
6. WE HAVE THE YOUNGEST PEOPLE
THE NEXT GENERATION OF LATIN AMERICAN DIGITAL CONSUMERS
PRESENTS A HUGE OPPORTUNITY FOR BRANDS A VERY YOUNG AUDIENCE.
AGE AND GENDER DIVIDE | BRAZILIAN GAMERS
GAMES AND THE BOOMING LATIN AMERICA MARKET
7. AND WE ALSO LOVE SOCIAL MEDIA
TIME SPENT ON THE INTERNET
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS
GAMES AND THE BOOMING LATIN AMERICA MARKET
8. WE ARE THE FUTURE MARKET FOR GAMES
POPULATION VS. GAMERS 2013
GAMES AND THE BOOMING LATIN AMERICA MARKET
9. 40 COUNTRIES WITH DIFFERENT CULTURES,
THEY ARE NOT THE SAME …CHOOSE ONE TO START WITH.
GAMES AND THE BOOMING LATIN AMERICA MARKET
10. BRAZIL – THE BIG PICTURE
BRAZILIAN GAMES MARKET 2013 | PER SEGMENT
GAMES AND THE BOOMING LATIN AMERICA MARKET
11. BRAZILIANS ALREADY PLAY MORE CASUAL THAN GERMANS
FREQUENCY OF PLAYING SOCIAL GAMES
BRAZILIAN VS. GERMAN GAMERS
36% OF BRAZILIANS PLAY SOCIAL GAMES AT LEAST ONCE A WEEK, COMPARED TO 19% OF GERMANS
GAMES AND THE BOOMING LATIN AMERICA MARKET
12. BUT IF ALL THIS MARKET IS THERE
WHAT DO I NEED TO DO IN ODER
TO ACQUIRE AND MONETIZE
GAMERS ???
GO LOCAL !!!!!
BE CREATIVE !!!!
GAMES AND THE BOOMING LATIN AMERICA MARKET
15. 3 - USE THE ADVANTAGE OF AN
EXTREME SOCIAL COMMUNITY
POPULARITY OF SOCIAL NETWORKS
ALMOST ALL BRAZILIAN ONLINE POPULATION ACTIVELY USES FACEBOOK AND 40% USES TWITTER
GAMES AND THE BOOMING LATIN AMERICA MARKET
16. 4- BE CREATIVE
FIND NEW WAYS TO MONETIZE YOUR
GAME WHILE THE ARPU OF THE
REGION ARE NOT THAT HIGH
GAMES AND THE BOOMING LATIN AMERICA MARKET
17. WRAPING UP
There is an exciting and
new potential market in
LATAM
But the challenges of
the region are different
than the ones from
developed countries
Understand your market
and get creative on how
approach to retain and
study new ways to
monetize
GAMES AND THE BOOMING LATIN AMERICA MARKET