SlideShare ist ein Scribd-Unternehmen logo
1 von 37
Downloaden Sie, um offline zu lesen
Agile Storytelling
Sharing Experience
1st Level Experience
2nd Level Experience
3rd Level Experience
History of “telling”
in Software
Development
Non
Narrative
Seed of a
Story
a “small”
Story
SRS Use Case User Story
WHY STORIES
Vera Nazarian
The world is shaped by two things
Stories told and the memories
they leave behind
Story
Stories make learning connections easier
Stories makes what happens next
feel like it’s inevitable
Improving and being
more effective…
1. We need to memorise
Improving and being
more effective…
1. We need to memorise

2. We continue to seek
pleasurable experiences
throughout life
Improving and being
more effective…
1. We need to memorise

2. We continue to seek
pleasurable experiences
throughout life
…but
We don’t memorise
We construct our memory internally
• Dopamine-reward

• Memory enhancers
We don’t memorise
We construct our memory internally
• Dopamine-reward

• Memory enhancers

• An engaging story can trigger the
release of oxytocin
Useful Storytelling
Useful Storytelling
And what
if not?
Inconsistency in non-
narrative exposition
• Missing parts and elements
because lack of storytelling

• Develop an internal self
consistent story
My storytelling framework
My storytelling framework
Storytelling
Steps & Tools
Universal truth 

Type of story

Goals and Objectives

Characters & scenario

What is the journey

How the story will end

Details
User Story
Benefit, weaknesses, how to improve it
Kent Beck
“A story represents a feature customers
want in their software”
eXtreme Programming

User story
Backlog items Strategic Themes
Useful User Story
A great user story reminds teams
whom they are designed for
Two Questions
One outcome
1. Which User objectives/goals is going to address

2. In which Theme the story is into

OUTCOME: Sprint Goal
Example
Safe Epic &
Sales Pitch
Benefit, weaknesses, how to improve
SAFe Epic
• An Epic is a container for a
significant Solution development
that captures the more
substantial investments that
occur within a portfolio.

• Are typically cross-cutting,
spanning multiple PIs
Elevator Pitch & Sales Pitch
• Make the customer the hero,
have a clear sense of purpose,
and create a predictable conflict
and suspence to elicit an
emotional response
Writing Articles
The importance of storytelling rules
Title, subtitle
Storytelling structure
Books and references
Q&A

Weitere ähnliche Inhalte

Ähnlich wie Agile storytelling

d+b Art of Storytelling
d+b Art of Storytellingd+b Art of Storytelling
d+b Art of StorytellingBrian Moss
 
Crafting Stories To Support Fundraising
Crafting Stories To Support FundraisingCrafting Stories To Support Fundraising
Crafting Stories To Support FundraisingDebra Askanase
 
Designing Wearable Experiences UX Week 2015
Designing Wearable Experiences UX Week 2015Designing Wearable Experiences UX Week 2015
Designing Wearable Experiences UX Week 2015Acuity Design
 
NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in ...
NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in ...NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in ...
NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in ...New England Direct Marketing Association
 
Founder Leadership Workshop
Founder Leadership WorkshopFounder Leadership Workshop
Founder Leadership WorkshopHannah Knapp
 
Founder Leadership Workshop
Founder Leadership WorkshopFounder Leadership Workshop
Founder Leadership WorkshopHannah Knapp
 
Cultivating Authentic Presence thru Storytelling
Cultivating Authentic Presence thru StorytellingCultivating Authentic Presence thru Storytelling
Cultivating Authentic Presence thru StorytellingCatherineBallantyne2
 
Founder Leadership Workshop
Founder Leadership WorkshopFounder Leadership Workshop
Founder Leadership WorkshopHannah Knapp
 
Stories: the spine tingle, the science and the systems. South West Regional G...
Stories: the spine tingle, the science and the systems. South West Regional G...Stories: the spine tingle, the science and the systems. South West Regional G...
Stories: the spine tingle, the science and the systems. South West Regional G...CharityComms
 
Genia Zhang - Tutorial 1
Genia Zhang - Tutorial 1Genia Zhang - Tutorial 1
Genia Zhang - Tutorial 1Comm202
 
Founder Leadership Workshop
Founder Leadership Workshop Founder Leadership Workshop
Founder Leadership Workshop Hannah Knapp
 
Secrets of Effective Social Storytelling.
Secrets of Effective Social Storytelling. Secrets of Effective Social Storytelling.
Secrets of Effective Social Storytelling. Debra Askanase
 
How to overcome shyness
How to overcome shynessHow to overcome shyness
How to overcome shynessyramirez23
 
Overcome Shyness.pdf
Overcome Shyness.pdfOvercome Shyness.pdf
Overcome Shyness.pdfKarthik929691
 
Founder Leadership Workshop
Founder Leadership WorkshopFounder Leadership Workshop
Founder Leadership WorkshopHannah Knapp
 
Present Your Way to the Top - Advanced -Dell
Present Your Way to the Top - Advanced -DellPresent Your Way to the Top - Advanced -Dell
Present Your Way to the Top - Advanced -DellMirza Yawar Baig
 
Get Kudos from customers (without bribing them)
Get Kudos from customers (without bribing them)Get Kudos from customers (without bribing them)
Get Kudos from customers (without bribing them)Clairetalbott
 
Making Difficult Conversations Easier
Making Difficult Conversations EasierMaking Difficult Conversations Easier
Making Difficult Conversations EasierMostafa Ewees
 
Founder leadershipworkshop feb2018_contentonly
Founder leadershipworkshop feb2018_contentonlyFounder leadershipworkshop feb2018_contentonly
Founder leadershipworkshop feb2018_contentonlyHannah Knapp
 

Ähnlich wie Agile storytelling (20)

d+b Art of Storytelling
d+b Art of Storytellingd+b Art of Storytelling
d+b Art of Storytelling
 
Crafting Stories To Support Fundraising
Crafting Stories To Support FundraisingCrafting Stories To Support Fundraising
Crafting Stories To Support Fundraising
 
Designing Wearable Experiences UX Week 2015
Designing Wearable Experiences UX Week 2015Designing Wearable Experiences UX Week 2015
Designing Wearable Experiences UX Week 2015
 
NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in ...
NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in ...NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in ...
NEDMA15 Keynote: Once Upon a Time: Using an Ancient Skill to Find Success in ...
 
Founder Leadership Workshop
Founder Leadership WorkshopFounder Leadership Workshop
Founder Leadership Workshop
 
Founder Leadership Workshop
Founder Leadership WorkshopFounder Leadership Workshop
Founder Leadership Workshop
 
Cultivating Authentic Presence thru Storytelling
Cultivating Authentic Presence thru StorytellingCultivating Authentic Presence thru Storytelling
Cultivating Authentic Presence thru Storytelling
 
Founder Leadership Workshop
Founder Leadership WorkshopFounder Leadership Workshop
Founder Leadership Workshop
 
Stories: the spine tingle, the science and the systems. South West Regional G...
Stories: the spine tingle, the science and the systems. South West Regional G...Stories: the spine tingle, the science and the systems. South West Regional G...
Stories: the spine tingle, the science and the systems. South West Regional G...
 
Genia Zhang - Tutorial 1
Genia Zhang - Tutorial 1Genia Zhang - Tutorial 1
Genia Zhang - Tutorial 1
 
Founder Leadership Workshop
Founder Leadership Workshop Founder Leadership Workshop
Founder Leadership Workshop
 
Secrets of Effective Social Storytelling.
Secrets of Effective Social Storytelling. Secrets of Effective Social Storytelling.
Secrets of Effective Social Storytelling.
 
How to overcome shyness
How to overcome shynessHow to overcome shyness
How to overcome shyness
 
Overcome Shyness.pdf
Overcome Shyness.pdfOvercome Shyness.pdf
Overcome Shyness.pdf
 
Founder Leadership Workshop
Founder Leadership WorkshopFounder Leadership Workshop
Founder Leadership Workshop
 
Present Your Way to the Top - Advanced -Dell
Present Your Way to the Top - Advanced -DellPresent Your Way to the Top - Advanced -Dell
Present Your Way to the Top - Advanced -Dell
 
Get Kudos from customers (without bribing them)
Get Kudos from customers (without bribing them)Get Kudos from customers (without bribing them)
Get Kudos from customers (without bribing them)
 
Your brand story
Your brand storyYour brand story
Your brand story
 
Making Difficult Conversations Easier
Making Difficult Conversations EasierMaking Difficult Conversations Easier
Making Difficult Conversations Easier
 
Founder leadershipworkshop feb2018_contentonly
Founder leadershipworkshop feb2018_contentonlyFounder leadershipworkshop feb2018_contentonly
Founder leadershipworkshop feb2018_contentonly
 

Kürzlich hochgeladen

Open Source Summit NA 2024: Open Source Cloud Costs - OpenCost's Impact on En...
Open Source Summit NA 2024: Open Source Cloud Costs - OpenCost's Impact on En...Open Source Summit NA 2024: Open Source Cloud Costs - OpenCost's Impact on En...
Open Source Summit NA 2024: Open Source Cloud Costs - OpenCost's Impact on En...Matt Ray
 
Software Project Health Check: Best Practices and Techniques for Your Product...
Software Project Health Check: Best Practices and Techniques for Your Product...Software Project Health Check: Best Practices and Techniques for Your Product...
Software Project Health Check: Best Practices and Techniques for Your Product...Velvetech LLC
 
Ahmed Motair CV April 2024 (Senior SW Developer)
Ahmed Motair CV April 2024 (Senior SW Developer)Ahmed Motair CV April 2024 (Senior SW Developer)
Ahmed Motair CV April 2024 (Senior SW Developer)Ahmed Mater
 
Best Web Development Agency- Idiosys USA.pdf
Best Web Development Agency- Idiosys USA.pdfBest Web Development Agency- Idiosys USA.pdf
Best Web Development Agency- Idiosys USA.pdfIdiosysTechnologies1
 
React Server Component in Next.js by Hanief Utama
React Server Component in Next.js by Hanief UtamaReact Server Component in Next.js by Hanief Utama
React Server Component in Next.js by Hanief UtamaHanief Utama
 
Call Us🔝>༒+91-9711147426⇛Call In girls karol bagh (Delhi)
Call Us🔝>༒+91-9711147426⇛Call In girls karol bagh (Delhi)Call Us🔝>༒+91-9711147426⇛Call In girls karol bagh (Delhi)
Call Us🔝>༒+91-9711147426⇛Call In girls karol bagh (Delhi)jennyeacort
 
Implementing Zero Trust strategy with Azure
Implementing Zero Trust strategy with AzureImplementing Zero Trust strategy with Azure
Implementing Zero Trust strategy with AzureDinusha Kumarasiri
 
Dealing with Cultural Dispersion — Stefano Lambiase — ICSE-SEIS 2024
Dealing with Cultural Dispersion — Stefano Lambiase — ICSE-SEIS 2024Dealing with Cultural Dispersion — Stefano Lambiase — ICSE-SEIS 2024
Dealing with Cultural Dispersion — Stefano Lambiase — ICSE-SEIS 2024StefanoLambiase
 
Alfresco TTL#157 - Troubleshooting Made Easy: Deciphering Alfresco mTLS Confi...
Alfresco TTL#157 - Troubleshooting Made Easy: Deciphering Alfresco mTLS Confi...Alfresco TTL#157 - Troubleshooting Made Easy: Deciphering Alfresco mTLS Confi...
Alfresco TTL#157 - Troubleshooting Made Easy: Deciphering Alfresco mTLS Confi...Angel Borroy López
 
Unveiling Design Patterns: A Visual Guide with UML Diagrams
Unveiling Design Patterns: A Visual Guide with UML DiagramsUnveiling Design Patterns: A Visual Guide with UML Diagrams
Unveiling Design Patterns: A Visual Guide with UML DiagramsAhmed Mohamed
 
How to submit a standout Adobe Champion Application
How to submit a standout Adobe Champion ApplicationHow to submit a standout Adobe Champion Application
How to submit a standout Adobe Champion ApplicationBradBedford3
 
Building a General PDE Solving Framework with Symbolic-Numeric Scientific Mac...
Building a General PDE Solving Framework with Symbolic-Numeric Scientific Mac...Building a General PDE Solving Framework with Symbolic-Numeric Scientific Mac...
Building a General PDE Solving Framework with Symbolic-Numeric Scientific Mac...stazi3110
 
Balasore Best It Company|| Top 10 IT Company || Balasore Software company Odisha
Balasore Best It Company|| Top 10 IT Company || Balasore Software company OdishaBalasore Best It Company|| Top 10 IT Company || Balasore Software company Odisha
Balasore Best It Company|| Top 10 IT Company || Balasore Software company Odishasmiwainfosol
 
SpotFlow: Tracking Method Calls and States at Runtime
SpotFlow: Tracking Method Calls and States at RuntimeSpotFlow: Tracking Method Calls and States at Runtime
SpotFlow: Tracking Method Calls and States at Runtimeandrehoraa
 
What is Fashion PLM and Why Do You Need It
What is Fashion PLM and Why Do You Need ItWhat is Fashion PLM and Why Do You Need It
What is Fashion PLM and Why Do You Need ItWave PLM
 
Folding Cheat Sheet #4 - fourth in a series
Folding Cheat Sheet #4 - fourth in a seriesFolding Cheat Sheet #4 - fourth in a series
Folding Cheat Sheet #4 - fourth in a seriesPhilip Schwarz
 
Intelligent Home Wi-Fi Solutions | ThinkPalm
Intelligent Home Wi-Fi Solutions | ThinkPalmIntelligent Home Wi-Fi Solutions | ThinkPalm
Intelligent Home Wi-Fi Solutions | ThinkPalmSujith Sukumaran
 
Xen Safety Embedded OSS Summit April 2024 v4.pdf
Xen Safety Embedded OSS Summit April 2024 v4.pdfXen Safety Embedded OSS Summit April 2024 v4.pdf
Xen Safety Embedded OSS Summit April 2024 v4.pdfStefano Stabellini
 
Introduction Computer Science - Software Design.pdf
Introduction Computer Science - Software Design.pdfIntroduction Computer Science - Software Design.pdf
Introduction Computer Science - Software Design.pdfFerryKemperman
 

Kürzlich hochgeladen (20)

Open Source Summit NA 2024: Open Source Cloud Costs - OpenCost's Impact on En...
Open Source Summit NA 2024: Open Source Cloud Costs - OpenCost's Impact on En...Open Source Summit NA 2024: Open Source Cloud Costs - OpenCost's Impact on En...
Open Source Summit NA 2024: Open Source Cloud Costs - OpenCost's Impact on En...
 
Software Project Health Check: Best Practices and Techniques for Your Product...
Software Project Health Check: Best Practices and Techniques for Your Product...Software Project Health Check: Best Practices and Techniques for Your Product...
Software Project Health Check: Best Practices and Techniques for Your Product...
 
Ahmed Motair CV April 2024 (Senior SW Developer)
Ahmed Motair CV April 2024 (Senior SW Developer)Ahmed Motair CV April 2024 (Senior SW Developer)
Ahmed Motair CV April 2024 (Senior SW Developer)
 
Best Web Development Agency- Idiosys USA.pdf
Best Web Development Agency- Idiosys USA.pdfBest Web Development Agency- Idiosys USA.pdf
Best Web Development Agency- Idiosys USA.pdf
 
React Server Component in Next.js by Hanief Utama
React Server Component in Next.js by Hanief UtamaReact Server Component in Next.js by Hanief Utama
React Server Component in Next.js by Hanief Utama
 
Call Us🔝>༒+91-9711147426⇛Call In girls karol bagh (Delhi)
Call Us🔝>༒+91-9711147426⇛Call In girls karol bagh (Delhi)Call Us🔝>༒+91-9711147426⇛Call In girls karol bagh (Delhi)
Call Us🔝>༒+91-9711147426⇛Call In girls karol bagh (Delhi)
 
Implementing Zero Trust strategy with Azure
Implementing Zero Trust strategy with AzureImplementing Zero Trust strategy with Azure
Implementing Zero Trust strategy with Azure
 
Dealing with Cultural Dispersion — Stefano Lambiase — ICSE-SEIS 2024
Dealing with Cultural Dispersion — Stefano Lambiase — ICSE-SEIS 2024Dealing with Cultural Dispersion — Stefano Lambiase — ICSE-SEIS 2024
Dealing with Cultural Dispersion — Stefano Lambiase — ICSE-SEIS 2024
 
Alfresco TTL#157 - Troubleshooting Made Easy: Deciphering Alfresco mTLS Confi...
Alfresco TTL#157 - Troubleshooting Made Easy: Deciphering Alfresco mTLS Confi...Alfresco TTL#157 - Troubleshooting Made Easy: Deciphering Alfresco mTLS Confi...
Alfresco TTL#157 - Troubleshooting Made Easy: Deciphering Alfresco mTLS Confi...
 
Hot Sexy call girls in Patel Nagar🔝 9953056974 🔝 escort Service
Hot Sexy call girls in Patel Nagar🔝 9953056974 🔝 escort ServiceHot Sexy call girls in Patel Nagar🔝 9953056974 🔝 escort Service
Hot Sexy call girls in Patel Nagar🔝 9953056974 🔝 escort Service
 
Unveiling Design Patterns: A Visual Guide with UML Diagrams
Unveiling Design Patterns: A Visual Guide with UML DiagramsUnveiling Design Patterns: A Visual Guide with UML Diagrams
Unveiling Design Patterns: A Visual Guide with UML Diagrams
 
How to submit a standout Adobe Champion Application
How to submit a standout Adobe Champion ApplicationHow to submit a standout Adobe Champion Application
How to submit a standout Adobe Champion Application
 
Building a General PDE Solving Framework with Symbolic-Numeric Scientific Mac...
Building a General PDE Solving Framework with Symbolic-Numeric Scientific Mac...Building a General PDE Solving Framework with Symbolic-Numeric Scientific Mac...
Building a General PDE Solving Framework with Symbolic-Numeric Scientific Mac...
 
Balasore Best It Company|| Top 10 IT Company || Balasore Software company Odisha
Balasore Best It Company|| Top 10 IT Company || Balasore Software company OdishaBalasore Best It Company|| Top 10 IT Company || Balasore Software company Odisha
Balasore Best It Company|| Top 10 IT Company || Balasore Software company Odisha
 
SpotFlow: Tracking Method Calls and States at Runtime
SpotFlow: Tracking Method Calls and States at RuntimeSpotFlow: Tracking Method Calls and States at Runtime
SpotFlow: Tracking Method Calls and States at Runtime
 
What is Fashion PLM and Why Do You Need It
What is Fashion PLM and Why Do You Need ItWhat is Fashion PLM and Why Do You Need It
What is Fashion PLM and Why Do You Need It
 
Folding Cheat Sheet #4 - fourth in a series
Folding Cheat Sheet #4 - fourth in a seriesFolding Cheat Sheet #4 - fourth in a series
Folding Cheat Sheet #4 - fourth in a series
 
Intelligent Home Wi-Fi Solutions | ThinkPalm
Intelligent Home Wi-Fi Solutions | ThinkPalmIntelligent Home Wi-Fi Solutions | ThinkPalm
Intelligent Home Wi-Fi Solutions | ThinkPalm
 
Xen Safety Embedded OSS Summit April 2024 v4.pdf
Xen Safety Embedded OSS Summit April 2024 v4.pdfXen Safety Embedded OSS Summit April 2024 v4.pdf
Xen Safety Embedded OSS Summit April 2024 v4.pdf
 
Introduction Computer Science - Software Design.pdf
Introduction Computer Science - Software Design.pdfIntroduction Computer Science - Software Design.pdf
Introduction Computer Science - Software Design.pdf
 

Agile storytelling