Email marketing activity to drive more "likes" / "fans" on social media and social networks. But is this a good strategy or not? You decide

1. EMAIL TO FACEBOOK SOCIAL
MEDIA MARKETING CASE STUDY
Radisson Edwardian Hotels
Is that a good or
bad approach?

2. Email sent to subscribers
Call to action: Win a weekend in
London
Other MWRs*: Engage with brand
on social media platforms
* MWR = Most Wanted Response

3. Click takes you to this page
Must like to take part in
competition
Question: Is that good or bad
marketing?

4. After clicking ”like”, you see this
Another action is required to
take part in the competition
Question: GOOD OR BAD?

5. After clicking on Facebook page,
new window opens at survey
gizmo.
Asked to spot the difference and
enter details.

6. Summary and questions
• Kudos to Radisson for trying
• Our presumptions:
– Radisson is likely to achieve a significant lift in
number of ”likes” on Facebook
• Our questions:
– What kind of likes do Radission get when they are
”tricking” people into linking their brand?

7. What to do next?
You cannot win anything, but you can like us for
free at Facebook and/or Twitter
o Michael Leander on Facebook
o Michael Leander on Twitter
o Telling your friends about this won’t cost you a
dime either