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MARCH 2016
!
The art of !
event planning!
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Raj Patel
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James Diment
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MARCH 2016
!
The art of !
event planning!
!
Innovative!
events!
!
spark!
interest!
!
!
engage!
!
!
inspire!
!
Objective
busting.!
!
!
OBSESSED!
Planofaction
Planofaction
 Common problems
Planofaction
Planofaction
 Common problems

Tactics to your
best events yet
Planofaction
Planofaction
 Common problems

Tactics to your
best events yet



Summary
Why do corporate
events fail?
Commonproblems
Why do corporate events fail?
!- Poor attendance!
!
!
!
!
!
!
!
!
Why do corporate events fail?
!- Poor attendance!
- Little attention to detail















Why do corporate events fail?
!- Poor attendance!
- Little attention to detail

- Creating a ‘corporate’ setting!
!
!
!
!
!
!
Why do corporate events fail?
!- Poor attendance!
- Little attention to detail

- Creating a ‘corporate’ setting!
- Not achieving the event’s objectives











Why do corporate events fail?
!- Poor attendance!
- Little attention to detail

- Creating a ‘corporate’ setting!
- Not achieving the event’s objectives

- Misunderstanding attendees!
!
!
!
!
Why do corporate events fail?
!- Poor attendance!
- Little attention to detail

- Creating a ‘corporate’ setting!
- Not achieving the event’s objectives

- Misunderstanding attendees!
- Unrealistic expectations







Why do corporate events fail?
!- Poor attendance!
- Little attention to detail

- Creating a ‘corporate’ setting!
- Not achieving the event’s objectives

- Misunderstanding attendees!
- Unrealistic expectations

- Let down by a supplier or venue!
!
!
Why do corporate events fail?
!- Poor attendance!
- Little attention to detail

- Creating a ‘corporate’ setting!
- Not achieving the event’s objectives

- Misunderstanding attendees!
- Unrealistic expectations

- Let down by a supplier or venue!
- Unexpected weather



Why do corporate events fail?
!- Poor attendance!
- Little attention to detail

- Creating a ‘corporate’ setting!
- Not achieving the event’s objectives

- Misunderstanding attendees!
- Unrealistic expectations

- Let down by a supplier or venue!
- Unexpected weather

- Disappointing content!
Why do corporate events fail?
!- Poor attendance!
- Little attention to detail

- Creating a ‘corporate’ setting!
- Not achieving the event’s objectives

- Misunderstanding attendees!
- Unrealistic expectations

- Let down by a supplier or venue!
- Unexpected weather

- Disappointing content!
- Extra last minute costs
!
Firstly.

!
Firstly.


!
!
= guarantee success!
!
Planning.






!
!
= guarantee success!
!
Planning.

Planning.




!
!
= guarantee success!
!
Planning.

Planning.

Planning.


!
!
= guarantee success!
9tacticstoyourbest
eventsyet
#1 Challenge the brief
#1 Challenge the brief
!
- time!
- money!
#1 Challenge the brief
!
- time!
- money!
stress	
#1 Challenge the brief
!
- time!
- money!
stress	
!
!
= great results!
#1 Challenge the brief
#2 Start with the theme
!Start with the theme
!Start with the theme
!Start with the theme
!
!
Discovering the theme first
will help with all other aspects!
!
!
Always keep the theme at the
forefront of your mind!
#3 Focus on the
essential elements to
success
Conference



Conference

Christmas party

Conference

Christmas party

Team building
#4 Conduct a pre-
mortem
!Plan for failure, then plan for that
#5 Visualise the event
as an attendee
!
Boss
!This group of people…
!This group of people…
!…different to this group
!…different to this group
!
Wrong
person
!
!
everything is pointless!
What matters most to
my guests?
!
!
From beginning to end!
!
!
!
Simply, visualise every step
of the way!
#6 Brainstorm ways to
enhance the event
!Invite guests to RSVP with a song
!Enhance common areas with fresh flowers
!Provide communal phone chargers
!Have an efficient cloakroom set up
!Think about the welcome board
!Enhance the toilets
!Prepare for rain
!Spruce up the drinks
!Don’t let guests get peckish
!Keep staff happy
!Bring equipment
!Book additional staff
!Bring blankets
!Keep everybody together
!Prepare goody bags
!Plan the journey home
#7 Treat the venue as
your biggest cost
!Inspect
!Inspect
!Inspect
!Inspect
!Inspect
!Inspect
!Inspect
!Inspect
!Get everything in writing
!
!
Ask about maximum capacity,
book for minimum numbers!
#8 Does the event have
the pub factor?
What will 

people say after
the event?
!Create talking points
"I’d rather be eaten from
the toes up by a great
white shark!"
“Great idea”
“Yes, yes, yes!”
!Create talking points
#9 The event shouldn’t
begin and end on the
same day
!Post event
!Before the event
!Post event
Summary
MARCH 2016
!
The art of !
event planning!
You can’t return a 

bad event
!
Plan.





!
Plan.

Plan.



!
Plan.

Plan.

Plan.

T
h
a
n
k
s

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