Created by the team at Twenty20. Your following can never be too large. Leverage your current following to expand your reach. Everyday people are sharing their favorite posts to their peers. By learning how to connect with your current following, you can expand your message to a larger audience. The method is to develop your brand into a friend to your followers. Creating a persona for your brand, and a relevant one at that. We put together a Slideshare for you with the information needed to create a relevant brand personality. Enjoy! [SlideShare]

1. Simple Guide to
CONNECT WITH
YOUR FOLLOWING

2. You’ve gathered a substantial following,

3. But the more the merrier.

4. Leverage your current following to
round up more.

5. Leverage your current following to
round up more.
Pieces of content are
shared each year.27M
Of users listen to
recommendations
shared from friends.90%

6. Become that friend that your
followers can’t stop talking about.

7. WAIT!
Want to read this as a
high-quality PDF?
DOWNLOAD

8. The Simple Guide to Connecting with
Your Followers
2. Push relevant content
1. Develop a brand personality
3. Post real-world photos

9. Develop a Brand Personality
Make your brand personable.
1

10. People love people.
It’s as simple as that.

11. People have unique personalities.

12. Develop a personality for your brand.

13. Your brand could be
Rugged
Cheerful
Daring
Intelligent

14. These traits allow the follower to relate to
your brand.

15. Your brand can establish these
traits through a blog.

16. Blog articles are engaging and personable.

17. They are also well received…

18. of consumers get to
know a company
via articles over ads.70%
Content+
of people want to build a good
relationship with companies
that offer custom content.78%

19. Push Relevant Content
Be aware of the times.
2

20. Make sure that you know your audience.

21. Content with relevant images get
94%more views.

22. You need to market accurately based
upon time, place, and manner.

23. A great example is the holiday season.

24. The Christmas season market is worth
$3.19 T

25. It is important to know
when to post, where to
post, and what to post.

26. is providing a webinar on
For the Christmas example:
CHRISTMAS MARKETING
REGISTER HERE

27. Post Real-World Photos
Exemplify authenticity.
3

28. Your followers’ feeds are full of real-world
images of their friends.

29. You want to ensure that your content
follows this authenticity.

30. It is proven that consumers connect with
authentic content.

31. Of the top brand
posts on Facebook,
87%of total interactions
were on posts with photos.

32. It is hard for your
followers to relate to
cheesy staged
stock photos.

33. Post engaging real-world photos instead.

34. Twenty20 has
45+million real
world photos.

35. And 120+ curated
collections to help you
find photos relevant to
your audience.

36. Recap
•Establish a persona for your brand
•Know when, where, and what to post
•Provide authentic photos from Twenty20

37. CHRISTMAS
MARKETING
The Ultimate Guide to
Webinar: Thursday, November 19, 2015 at 10am PDT (1pm EDT)
Presented by:
Micah C.
Growth Director
Jess M.
Customer Success Manager
SAVE A SPOT

38. All photos sourced from Twenty20.