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engagement
with photos.
How to drive
On social media, even if you
have successfully grown a
following for your brand…
Most of your posts won’t
be seen by your followers.
They get lost in time-based
feeds or hidden by complex
news feed algorithms.
WAIT!
Want to read this as a
high-quality PDF?
DOWNLOAD
For example, Facebook’s algorithm
focuses on all of these factors plus
many more:
TechCrunch
• Popularity of creator’s past posts

Likes, comments, shares, clicks with everyone.

• Post performance

Popularity of this post with everyone who has already seen it.
• Estimated interest

Popularity of the creator’s past posts with the viewer.

• Format preference

Performance of the type of post (status update, photo, video,
link) with the viewer in the past.

• Recency

Time that the post was first published.
For example, Facebook’s algorithm
focuses on all of these factors plus
many more:
Facebook’s Golden Ratio
Delivery
of a
Post
=
# of engagements
(likes, comments, shares)
# of people that see post
(followers, friends, promoted impressions)
If your post has a high ratio, your content
will be seen more, organically.
This means, don’t buy followers!
Buying followers that do not engage with your
content will sabotage your Golden Ratio.
The only way to get
your content seen is to
make it very engaging.
Engagement will extend the reach
of your posts and increase the
worth of your marketing dollars.
Posting great photos is
the best way to engage
with your audience.
Key Takeaway:
Twitter
Tweets with images receive
150% more re-tweets.
eMarketer
Photo posts drive 87% of
Facebook pages’ engagement.
Instagram’s per-follower
engagement rate for brands is
4.21% higher than any other
social network.
Forrester
(all posts are photos)
Across the board, the best
performing type of visual
content is UGC.
(user-generated content)
UGC authentically
has the style and
feel that users
expect from their
friends on social.
Use UGC in your
marketing so
your followers
will engage with
your brand in a
similar way.
FREE WEBINAR
How to Drive Revenue
with Photos.
Learn how to drive revenue with photos 

from industry experts.
Matt Langie
CMO
Curalate
Micah Cohen
Growth Director
Twenty20
Wednesday, August 19, 2015 at 10am PDT
All background photos sourced from
real people on Twenty20.
Follow us for more useful SlideShares
Share this SlideShare
with your team.
DOWNLOAD & SHARE
They’ll thank you later.

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How to Drive Engagement with Photos

  • 2. On social media, even if you have successfully grown a following for your brand…
  • 3. Most of your posts won’t be seen by your followers.
  • 4. They get lost in time-based feeds or hidden by complex news feed algorithms.
  • 5. WAIT! Want to read this as a high-quality PDF? DOWNLOAD
  • 6. For example, Facebook’s algorithm focuses on all of these factors plus many more: TechCrunch • Popularity of creator’s past posts
 Likes, comments, shares, clicks with everyone.
 • Post performance
 Popularity of this post with everyone who has already seen it. • Estimated interest
 Popularity of the creator’s past posts with the viewer.
 • Format preference
 Performance of the type of post (status update, photo, video, link) with the viewer in the past.
 • Recency
 Time that the post was first published.
  • 7. For example, Facebook’s algorithm focuses on all of these factors plus many more: Facebook’s Golden Ratio Delivery of a Post = # of engagements (likes, comments, shares) # of people that see post (followers, friends, promoted impressions) If your post has a high ratio, your content will be seen more, organically.
  • 8. This means, don’t buy followers! Buying followers that do not engage with your content will sabotage your Golden Ratio.
  • 9. The only way to get your content seen is to make it very engaging.
  • 10. Engagement will extend the reach of your posts and increase the worth of your marketing dollars.
  • 11. Posting great photos is the best way to engage with your audience. Key Takeaway:
  • 12. Twitter Tweets with images receive 150% more re-tweets.
  • 13. eMarketer Photo posts drive 87% of Facebook pages’ engagement.
  • 14. Instagram’s per-follower engagement rate for brands is 4.21% higher than any other social network. Forrester (all posts are photos)
  • 15. Across the board, the best performing type of visual content is UGC. (user-generated content)
  • 16. UGC authentically has the style and feel that users expect from their friends on social.
  • 17. Use UGC in your marketing so your followers will engage with your brand in a similar way.
  • 18. FREE WEBINAR How to Drive Revenue with Photos. Learn how to drive revenue with photos 
 from industry experts. Matt Langie CMO Curalate Micah Cohen Growth Director Twenty20 Wednesday, August 19, 2015 at 10am PDT
  • 19. All background photos sourced from real people on Twenty20. Follow us for more useful SlideShares
  • 20. Share this SlideShare with your team. DOWNLOAD & SHARE They’ll thank you later.