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Your customers are not all the same. Learn the 3 main steps to building out your buyer personas and beginning to use customer segmentation in your marketing. Read this whitepaper for quick, actionable tips to greatly improve the response to your marketing through defining your user types and segmenting your marketing content. From asking the right type of questions to understanding the highest leverage pieces of your marketing to customize, you'll learn the must-do tips to level-up your customer segmentation.