How to make design and marketing work together. Created by the team at Twenty20. It often seems that design and marketing have different objectives (beauty vs conversions). But, your business will work best if you get design and marketing to work together. Check out these three simple design tips to create beautiful web pages that have high conversion rates.

1. 3 Design Tips
to Create More
Conversions.
How to make design and
marketing work together.

2. Designers and marketers
always argue about how to
create pages for beauty vs.
conversion rates.

3. But, it’s better for
everyone when design
and marketing agree.

4. Info inspired Jeremy Smith’s post at
practices-web-designers-conversion-optimizer-can-agree-upon-132482
To design for more conversions:
1. Simplify everything
2. Focus on one action
3. Use great photos

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6. Simplify everything.
1

7. Here’s a great example.
By using bold colors and a minimalistic approach, this
web page gives a clear value proposition and a simple
action to take next.

8. Less is more.
Simple design = more conversions.

9. Focus on one action.
2

10. Take the blurry test:
With a page out of focus, can you still
tell what action you should take?

11. This is a great example.
Your eye is directed to the blue button in the
middle of the page.
You know to click it without reading the text.

12. Good design directs
users to look right at
the action you want
them to take.
(Download, Buy, Subscribe,
Share, Follow, etc.)

13. Use great
photos.
3

14. Photos are a quick and
effective way to grab
attention and tell a
story simply.

15. of information transmitted
to the brain is visual.
60,000X
Visuals are processed
faster than text.
(Sources: 3M Corporation and Zabisco)
90%

16. Use a large, beautiful photo
to create simple and high-
converting designs.
Pro Tip:

17. Product shots
If you sell a product, try using a straightforward photo of
what you want your customer to buy.
Bold photos beautifully integrate marketing and design

18. Lifestyle photos
Use one, large photo that tells an authentic story.
This instantly creates an elegant and high-converting
design to drive your marketing objectives.

19. To design more conversions:
1. Simplify everything
2. Focus on one action
3. Use great photos

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21. All background photos sourced from Twenty20.
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