SlideShare ist ein Scribd-Unternehmen logo
1 von 33
Downloaden Sie, um offline zu lesen
Q4 2018 Digital Marketing Report Review
© 2019 Merkle. All Rights Reserved. Confidential2© 2019 Merkle. All Rights Reserved. Confidential
We help the best brands in the world create
competitive advantage through people-based marketing.
We believe in marketing to people not proxies.
We believe the future of marketing is personal,
informed by data, powered by technology,
and delivered through creativity.
© 2019 Merkle. All Rights Reserved. Confidential3
7,000+
PEOPLE
55
OFFICES
10
COUNTRIES
Serving our clients across the globe
E M E A
L O N D O N , A M S T E R D A M ,
B A R C E L O N A ,
B E L G R A D E , B R E D A ,
B R I S T O L , D E R B Y,
D U B A I , E D I N B U R G H ,
F R A N K F U RT, G I J O N ,
H A M B U R G , M A D R I D,
M U N I C H , R O TT E R D A M ,
S T. G A L L E N , A N D
Z U R I C H
2 , 1 0 0 + P E O P L E
A P A C
S H A N G H A I ,
B A N G A L O R E ,
B E I J I N G , B R I S B A N E ,
D E L H I , M E L B O U R N E ,
N A N J I N G , P E RT H ,
P U N E , S I N G A P O R E
S Y D N E Y
9 5 0 + P E O P L E
A M E R I C A S
C O L U M B I A , AT L A N TA ,
B O S T O N ,
C H A R L O TT E S V I L L E ,
C H I C A G O, D E N V E R ,
D E T R O I T,
H A G E R S T O W N , L I TT L E
R O C K , L O S A N G E L E S ,
M I N N E A P O L I S , N E W
Y O R K , P H I L A D E L P H I A ,
P I TT S B U R G H , S A LT
L A K E C I T Y, S A N
F R A N C I S C O , & S E ATT L E
4 , 0 0 0 + P E O P L E
© 2019 Merkle. All Rights Reserved. Confidential4
Merkle Digital Marketing Report: Q4 2018
Released January 29th, 2019
Download the
full report here.
© 2019 Merkle. All Rights Reserved. Confidential
Google Paid Search
© 2019 Merkle. All Rights Reserved. Confidential6
Google Paid Search Investment Growth Remains Steady
© 2019 Merkle. All Rights Reserved. Confidential7
Google Shopping Spend Grows at Fastest Rate in Over Two Years
© 2019 Merkle. All Rights Reserved. Confidential8
Google Phone Spend Growth Rises After Jump in Shopping Impressions
© 2019 Merkle. All Rights Reserved. Confidential9
Industries Outside of Retail Did See Positive Investment Growth for Google Text Ads
© 2019 Merkle. All Rights Reserved. Confidential10
Shopping Ads Now Account for 89% of Retailers' Non-Brand Google Paid Search Clicks
© 2019 Merkle. All Rights Reserved. Confidential11
Shopping Ads Now Account for 89% of Retailers' Non-Brand Google Paid Search Clicks
Traffic funneled to more
specific query
© 2019 Merkle. All Rights Reserved. Confidential12
Showcase Shopping Click Share Continues Steady Rise
© 2019 Merkle. All Rights Reserved. Confidential13
Google Showcase Shopping Ads – Video Option Launched in September
© 2019 Merkle. All Rights Reserved. Confidential14
Local Inventory Ad Share of Google Shopping Clicks Jumps Five Points
© 2019 Merkle. All Rights Reserved. Confidential15
Google Shopping Ad Revenue Per Click Strong through Click Share Gains
© 2019 Merkle. All Rights Reserved. Confidential16
Search Partner Share of Google Shopping Clicks Set to Drop in 2019
© 2019 Merkle. All Rights Reserved. Confidential17
Search Partner Share of Google Shopping Clicks Set to Drop in 2019
© 2019 Merkle. All Rights Reserved. Confidential18
Search Partner Share of Google Shopping Clicks Set to Drop in 2019
Yahoo ramped up
serving Google Shopping
ads in early 2016
© 2019 Merkle. All Rights Reserved. Confidential19
Amazon's Google Shopping Approach Appears Unchanged During Holiday Season
© 2019 Merkle. All Rights Reserved. Confidential20
Brand Keyword CPC Inflation on Google Continues to Slow
© 2019 Merkle. All Rights Reserved. Confidential21
Google Minimum Text Ad Bids Steady, but CPCs Have Risen
© 2019 Merkle. All Rights Reserved. Confidential22
Position One Taking More Desktop Google Search Text Ad Clicks
© 2019 Merkle. All Rights Reserved. Confidential23
Reach of Audience Targeting for Google Search Ads Rebounds
© 2019 Merkle. All Rights Reserved. Confidential24
Apple ITP 2.0 – Launched with Safari 12 on Desktop and iOS in mid-September
© 2019 Merkle. All Rights Reserved. Confidential25
Share of Google Clicks from Audience Targeting Had Dropped after Apple’s ITP 2.0
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
8/1/2018
8/3/2018
8/5/2018
8/7/2018
8/9/2018
8/11/2018
8/13/2018
8/15/2018
8/17/2018
8/19/2018
8/21/2018
8/23/2018
8/25/2018
8/27/2018
8/29/2018
8/31/2018
9/2/2018
9/4/2018
9/6/2018
9/8/2018
9/10/2018
9/12/2018
9/14/2018
9/16/2018
9/18/2018
9/20/2018
9/22/2018
9/24/2018
9/26/2018
9/28/2018
9/30/2018
Customer Match Similar Audiences RLSA
© 2019 Merkle. All Rights Reserved. Confidential26
Audience Click Share Gap Between Safari and Other Browsers Widens
© 2019 Merkle. All Rights Reserved. Confidential27
iOS Devices and Safari Desktop Produce Majority of Google Search Ad Clicks
© 2019 Merkle. All Rights Reserved. Confidential28
Google Shopping Actions Making an Impact Yet?
© 2019 Merkle. All Rights Reserved. Confidential29
Walmart Exits Google Express and Shopping Actions
© 2019 Merkle. All Rights Reserved. Confidential30
What Does this Say About Voice E-commerce?
© 2019 Merkle. All Rights Reserved. Confidential
Amazon Ads
© 2019 Merkle. All Rights Reserved. Confidential
• Whether impressive growth in DuckDuckGo query volume is translating into meaningful site visit increases for brands
• How Google search ad remarketing volume has trended in the months following the launch of Apple’s ITP 2.0
• What’s at stake as Bing Ads becomes the exclusive search ad provider for Yahoo and its properties
• How fast advertisers have increased Instagram budgets and how big it has become to total Facebook ad investment
Download the full report here to
learn more about Amazon Ads and…
Thank you.

Weitere ähnliche Inhalte

Was ist angesagt?

Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guidepixelbuilders
 
Complete Guide Of Paid Media Advertising Strategies Powerpoint Presentation S...
Complete Guide Of Paid Media Advertising Strategies Powerpoint Presentation S...Complete Guide Of Paid Media Advertising Strategies Powerpoint Presentation S...
Complete Guide Of Paid Media Advertising Strategies Powerpoint Presentation S...SlideTeam
 
Digital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataDigital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataSourabh Apage
 
Integrated GTM Strategy Case Study
Integrated GTM Strategy Case StudyIntegrated GTM Strategy Case Study
Integrated GTM Strategy Case StudyBruce Pharr
 
Go to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companiesGo to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companiesGuillaume Lerouge
 
IBM - Full year Go-to-market plan template
IBM - Full year Go-to-market plan templateIBM - Full year Go-to-market plan template
IBM - Full year Go-to-market plan templateArrow ECS UK
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
 
Digital Content Marketing Proposal PowerPoint Presentation Slides
Digital Content Marketing Proposal PowerPoint Presentation SlidesDigital Content Marketing Proposal PowerPoint Presentation Slides
Digital Content Marketing Proposal PowerPoint Presentation SlidesSlideTeam
 
Go to market planning
Go to market planningGo to market planning
Go to market planningMike McCormac
 
Social Media Marketing Plan Playbook
Social Media Marketing Plan PlaybookSocial Media Marketing Plan Playbook
Social Media Marketing Plan PlaybookDemand Metric
 
How to Prepare Your Brand for Upcoming AI Features in Search
How to Prepare Your Brand for Upcoming AI Features in SearchHow to Prepare Your Brand for Upcoming AI Features in Search
How to Prepare Your Brand for Upcoming AI Features in SearchLily Ray
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
 
Digital Marketing Plan Template
Digital Marketing Plan TemplateDigital Marketing Plan Template
Digital Marketing Plan TemplateC.Y Wong
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing PresentationJohn Quirke
 
Digital & Social Media Strategy
Digital & Social Media StrategyDigital & Social Media Strategy
Digital & Social Media StrategyKnowcrunch
 
Digital Marketing Report PowerPoint Presentation Slides
Digital Marketing Report PowerPoint Presentation SlidesDigital Marketing Report PowerPoint Presentation Slides
Digital Marketing Report PowerPoint Presentation SlidesSlideTeam
 
Training Material - Competitive Intelligence - The Life Blood Of Strategy - A...
Training Material - Competitive Intelligence - The Life Blood Of Strategy - A...Training Material - Competitive Intelligence - The Life Blood Of Strategy - A...
Training Material - Competitive Intelligence - The Life Blood Of Strategy - A...Sadashiv Borgaonkar
 

Was ist angesagt? (20)

Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guide
 
Complete Guide Of Paid Media Advertising Strategies Powerpoint Presentation S...
Complete Guide Of Paid Media Advertising Strategies Powerpoint Presentation S...Complete Guide Of Paid Media Advertising Strategies Powerpoint Presentation S...
Complete Guide Of Paid Media Advertising Strategies Powerpoint Presentation S...
 
Digital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataDigital Marketing Proposal by Gdata
Digital Marketing Proposal by Gdata
 
Integrated GTM Strategy Case Study
Integrated GTM Strategy Case StudyIntegrated GTM Strategy Case Study
Integrated GTM Strategy Case Study
 
Go to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companiesGo to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companies
 
IBM - Full year Go-to-market plan template
IBM - Full year Go-to-market plan templateIBM - Full year Go-to-market plan template
IBM - Full year Go-to-market plan template
 
Digital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brandDigital Marketing Strategy presentation for the KitKat brand
Digital Marketing Strategy presentation for the KitKat brand
 
Digital Content Marketing Proposal PowerPoint Presentation Slides
Digital Content Marketing Proposal PowerPoint Presentation SlidesDigital Content Marketing Proposal PowerPoint Presentation Slides
Digital Content Marketing Proposal PowerPoint Presentation Slides
 
Go to market planning
Go to market planningGo to market planning
Go to market planning
 
Fitbit Go-To Market Plan
Fitbit Go-To Market PlanFitbit Go-To Market Plan
Fitbit Go-To Market Plan
 
Social Media Marketing Plan Playbook
Social Media Marketing Plan PlaybookSocial Media Marketing Plan Playbook
Social Media Marketing Plan Playbook
 
How to Prepare Your Brand for Upcoming AI Features in Search
How to Prepare Your Brand for Upcoming AI Features in SearchHow to Prepare Your Brand for Upcoming AI Features in Search
How to Prepare Your Brand for Upcoming AI Features in Search
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023
 
Digital Marketing Plan Template
Digital Marketing Plan TemplateDigital Marketing Plan Template
Digital Marketing Plan Template
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
 
Bwc gtm
Bwc gtmBwc gtm
Bwc gtm
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing Presentation
 
Digital & Social Media Strategy
Digital & Social Media StrategyDigital & Social Media Strategy
Digital & Social Media Strategy
 
Digital Marketing Report PowerPoint Presentation Slides
Digital Marketing Report PowerPoint Presentation SlidesDigital Marketing Report PowerPoint Presentation Slides
Digital Marketing Report PowerPoint Presentation Slides
 
Training Material - Competitive Intelligence - The Life Blood Of Strategy - A...
Training Material - Competitive Intelligence - The Life Blood Of Strategy - A...Training Material - Competitive Intelligence - The Life Blood Of Strategy - A...
Training Material - Competitive Intelligence - The Life Blood Of Strategy - A...
 

Ähnlich wie Q4 2018 Digital Marketing Report

ABM Revealed: Alerts to Activate!
ABM Revealed: Alerts to Activate!ABM Revealed: Alerts to Activate!
ABM Revealed: Alerts to Activate!Engagio
 
SaaStock 2019 - sydney sloan (25/10)
SaaStock 2019 -  sydney sloan (25/10)SaaStock 2019 -  sydney sloan (25/10)
SaaStock 2019 - sydney sloan (25/10)SaaStock
 
Anvil marketing your marketing recession proof 0319
Anvil marketing your marketing recession proof 0319Anvil marketing your marketing recession proof 0319
Anvil marketing your marketing recession proof 0319Anvil Media, Inc.
 
Marketing Automation at Adobe
Marketing Automation at AdobeMarketing Automation at Adobe
Marketing Automation at AdobeMarketo
 
Dutch Media Landscape 2018 by Publicis Spine
Dutch Media Landscape 2018 by Publicis SpineDutch Media Landscape 2018 by Publicis Spine
Dutch Media Landscape 2018 by Publicis SpinestarcomNL
 
Retail Earnings Calls Summary (Late 2018) from Forrester
Retail Earnings Calls Summary (Late 2018) from ForresterRetail Earnings Calls Summary (Late 2018) from Forrester
Retail Earnings Calls Summary (Late 2018) from ForrestersmulpuruForr
 
5 Top B2B Digital Industrial Sectors of 2015 !!
5 Top B2B Digital Industrial Sectors of 2015 !!5 Top B2B Digital Industrial Sectors of 2015 !!
5 Top B2B Digital Industrial Sectors of 2015 !!Subhakar Rao Surapaneni
 
Q3 2018 Digital Marketing Report - Social, Paid Search, Paid Social, Amazon Ads
Q3 2018 Digital Marketing Report - Social, Paid Search, Paid Social, Amazon AdsQ3 2018 Digital Marketing Report - Social, Paid Search, Paid Social, Amazon Ads
Q3 2018 Digital Marketing Report - Social, Paid Search, Paid Social, Amazon AdsMerkle
 
Evolution of sales operations
Evolution of sales operationsEvolution of sales operations
Evolution of sales operationsAshleyKim99
 
SurePath Capital State of SMB Software - Q2 2019
SurePath Capital State of SMB Software - Q2 2019SurePath Capital State of SMB Software - Q2 2019
SurePath Capital State of SMB Software - Q2 2019Mark MacLeod
 
Isobar Canada 2019 Trends
Isobar Canada 2019 TrendsIsobar Canada 2019 Trends
Isobar Canada 2019 TrendsKate Dobrucki
 
Digital Strategy Done Right - Anvil Media
Digital Strategy Done Right - Anvil MediaDigital Strategy Done Right - Anvil Media
Digital Strategy Done Right - Anvil MediaAnvil Media, Inc.
 
#MarTechFest - Chris Wickson
#MarTechFest - Chris Wickson#MarTechFest - Chris Wickson
#MarTechFest - Chris WicksonMartech Alliance
 
Best of 2019 Episode 1: Marketo’s best EMEA campaign of 2019
Best of 2019 Episode 1: Marketo’s best EMEA campaign of 2019Best of 2019 Episode 1: Marketo’s best EMEA campaign of 2019
Best of 2019 Episode 1: Marketo’s best EMEA campaign of 2019Marketo
 
SurePath Capital - State of SMB Software Report - Q3 2019
SurePath Capital - State of SMB Software Report - Q3 2019SurePath Capital - State of SMB Software Report - Q3 2019
SurePath Capital - State of SMB Software Report - Q3 2019Mark MacLeod
 
Trends In Digital Marketing In 2019
Trends In Digital Marketing In 2019Trends In Digital Marketing In 2019
Trends In Digital Marketing In 2019GaneshIngole6
 
Expecto.io Sales Deck
Expecto.io Sales DeckExpecto.io Sales Deck
Expecto.io Sales DeckAlexWibowo8
 
Eight Trends Impacting Ad Tech in 2015
Eight Trends Impacting Ad Tech in 2015Eight Trends Impacting Ad Tech in 2015
Eight Trends Impacting Ad Tech in 2015PulsePoint
 

Ähnlich wie Q4 2018 Digital Marketing Report (20)

ABM Revealed: Alerts to Activate!
ABM Revealed: Alerts to Activate!ABM Revealed: Alerts to Activate!
ABM Revealed: Alerts to Activate!
 
SaaStock 2019 - sydney sloan (25/10)
SaaStock 2019 -  sydney sloan (25/10)SaaStock 2019 -  sydney sloan (25/10)
SaaStock 2019 - sydney sloan (25/10)
 
Anvil marketing your marketing recession proof 0319
Anvil marketing your marketing recession proof 0319Anvil marketing your marketing recession proof 0319
Anvil marketing your marketing recession proof 0319
 
Marketing Automation at Adobe
Marketing Automation at AdobeMarketing Automation at Adobe
Marketing Automation at Adobe
 
Dutch Media Landscape 2018 by Publicis Spine
Dutch Media Landscape 2018 by Publicis SpineDutch Media Landscape 2018 by Publicis Spine
Dutch Media Landscape 2018 by Publicis Spine
 
Retail Earnings Calls Summary (Late 2018) from Forrester
Retail Earnings Calls Summary (Late 2018) from ForresterRetail Earnings Calls Summary (Late 2018) from Forrester
Retail Earnings Calls Summary (Late 2018) from Forrester
 
5 Top B2B Digital Industrial Sectors of 2015 !!
5 Top B2B Digital Industrial Sectors of 2015 !!5 Top B2B Digital Industrial Sectors of 2015 !!
5 Top B2B Digital Industrial Sectors of 2015 !!
 
Q3 2018 Digital Marketing Report - Social, Paid Search, Paid Social, Amazon Ads
Q3 2018 Digital Marketing Report - Social, Paid Search, Paid Social, Amazon AdsQ3 2018 Digital Marketing Report - Social, Paid Search, Paid Social, Amazon Ads
Q3 2018 Digital Marketing Report - Social, Paid Search, Paid Social, Amazon Ads
 
Saumil Pandey
Saumil PandeySaumil Pandey
Saumil Pandey
 
Evolution of sales operations
Evolution of sales operationsEvolution of sales operations
Evolution of sales operations
 
SurePath Capital State of SMB Software - Q2 2019
SurePath Capital State of SMB Software - Q2 2019SurePath Capital State of SMB Software - Q2 2019
SurePath Capital State of SMB Software - Q2 2019
 
Isobar Canada 2019 Trends
Isobar Canada 2019 TrendsIsobar Canada 2019 Trends
Isobar Canada 2019 Trends
 
Digital Strategy Done Right - Anvil Media
Digital Strategy Done Right - Anvil MediaDigital Strategy Done Right - Anvil Media
Digital Strategy Done Right - Anvil Media
 
#MarTechFest - Chris Wickson
#MarTechFest - Chris Wickson#MarTechFest - Chris Wickson
#MarTechFest - Chris Wickson
 
Best of 2019 Episode 1: Marketo’s best EMEA campaign of 2019
Best of 2019 Episode 1: Marketo’s best EMEA campaign of 2019Best of 2019 Episode 1: Marketo’s best EMEA campaign of 2019
Best of 2019 Episode 1: Marketo’s best EMEA campaign of 2019
 
SurePath Capital - State of SMB Software Report - Q3 2019
SurePath Capital - State of SMB Software Report - Q3 2019SurePath Capital - State of SMB Software Report - Q3 2019
SurePath Capital - State of SMB Software Report - Q3 2019
 
Core media outlook 13
Core media outlook 13Core media outlook 13
Core media outlook 13
 
Trends In Digital Marketing In 2019
Trends In Digital Marketing In 2019Trends In Digital Marketing In 2019
Trends In Digital Marketing In 2019
 
Expecto.io Sales Deck
Expecto.io Sales DeckExpecto.io Sales Deck
Expecto.io Sales Deck
 
Eight Trends Impacting Ad Tech in 2015
Eight Trends Impacting Ad Tech in 2015Eight Trends Impacting Ad Tech in 2015
Eight Trends Impacting Ad Tech in 2015
 

Mehr von Merkle

Psst, it’s all about the data—how to implement your ABM strategy
Psst, it’s all about the data—how to implement your ABM strategyPsst, it’s all about the data—how to implement your ABM strategy
Psst, it’s all about the data—how to implement your ABM strategyMerkle
 
Reinvigorating Loyalty Webinar
Reinvigorating Loyalty WebinarReinvigorating Loyalty Webinar
Reinvigorating Loyalty WebinarMerkle
 
Stopping the Stereotype: Purchase Psychology by Gender and What it Means for ...
Stopping the Stereotype: Purchase Psychology by Gender and What it Means for ...Stopping the Stereotype: Purchase Psychology by Gender and What it Means for ...
Stopping the Stereotype: Purchase Psychology by Gender and What it Means for ...Merkle
 
How Addressable Video Content Delivery Will Change the Game for Advertisers
How Addressable Video Content Delivery Will Change the Game for AdvertisersHow Addressable Video Content Delivery Will Change the Game for Advertisers
How Addressable Video Content Delivery Will Change the Game for AdvertisersMerkle
 
Future Proofing Your Marketing for the Shopper of Tomorrow
Future Proofing Your Marketing for the Shopper of TomorrowFuture Proofing Your Marketing for the Shopper of Tomorrow
Future Proofing Your Marketing for the Shopper of TomorrowMerkle
 
Life is Never Random … How to Make the Most of Your Data Strategy
Life is Never Random … How to Make the Most of Your Data StrategyLife is Never Random … How to Make the Most of Your Data Strategy
Life is Never Random … How to Make the Most of Your Data StrategyMerkle
 
Merkle and Citizens Bank BAI webinar - one-to-one customer experiences
Merkle and Citizens Bank BAI webinar - one-to-one customer experiencesMerkle and Citizens Bank BAI webinar - one-to-one customer experiences
Merkle and Citizens Bank BAI webinar - one-to-one customer experiencesMerkle
 
Customer-Centric Transformation
Customer-Centric TransformationCustomer-Centric Transformation
Customer-Centric TransformationMerkle
 
Planning for Personally Relevant, Differentiated Health Experiences
Planning for Personally Relevant, Differentiated Health ExperiencesPlanning for Personally Relevant, Differentiated Health Experiences
Planning for Personally Relevant, Differentiated Health ExperiencesMerkle
 
Building a Foundation for Global Digital Marketing
Building a Foundation for Global Digital MarketingBuilding a Foundation for Global Digital Marketing
Building a Foundation for Global Digital MarketingMerkle
 
Overcoming the Organizational Challenge
Overcoming the Organizational Challenge Overcoming the Organizational Challenge
Overcoming the Organizational Challenge Merkle
 
Addressable Audience Planning and Optimization
Addressable Audience Planning and OptimizationAddressable Audience Planning and Optimization
Addressable Audience Planning and OptimizationMerkle
 
Personalized HCP Marketing: How to Create More Impactful Brand Experiences
Personalized HCP Marketing: How to Create More Impactful Brand ExperiencesPersonalized HCP Marketing: How to Create More Impactful Brand Experiences
Personalized HCP Marketing: How to Create More Impactful Brand ExperiencesMerkle
 
Addressable Customer Experience - Audience Insights and Strategy
Addressable Customer Experience - Audience Insights and StrategyAddressable Customer Experience - Audience Insights and Strategy
Addressable Customer Experience - Audience Insights and StrategyMerkle
 
The Three C’s of the Addressable Customer Experience
The Three C’s of the Addressable Customer Experience The Three C’s of the Addressable Customer Experience
The Three C’s of the Addressable Customer Experience Merkle
 

Mehr von Merkle (15)

Psst, it’s all about the data—how to implement your ABM strategy
Psst, it’s all about the data—how to implement your ABM strategyPsst, it’s all about the data—how to implement your ABM strategy
Psst, it’s all about the data—how to implement your ABM strategy
 
Reinvigorating Loyalty Webinar
Reinvigorating Loyalty WebinarReinvigorating Loyalty Webinar
Reinvigorating Loyalty Webinar
 
Stopping the Stereotype: Purchase Psychology by Gender and What it Means for ...
Stopping the Stereotype: Purchase Psychology by Gender and What it Means for ...Stopping the Stereotype: Purchase Psychology by Gender and What it Means for ...
Stopping the Stereotype: Purchase Psychology by Gender and What it Means for ...
 
How Addressable Video Content Delivery Will Change the Game for Advertisers
How Addressable Video Content Delivery Will Change the Game for AdvertisersHow Addressable Video Content Delivery Will Change the Game for Advertisers
How Addressable Video Content Delivery Will Change the Game for Advertisers
 
Future Proofing Your Marketing for the Shopper of Tomorrow
Future Proofing Your Marketing for the Shopper of TomorrowFuture Proofing Your Marketing for the Shopper of Tomorrow
Future Proofing Your Marketing for the Shopper of Tomorrow
 
Life is Never Random … How to Make the Most of Your Data Strategy
Life is Never Random … How to Make the Most of Your Data StrategyLife is Never Random … How to Make the Most of Your Data Strategy
Life is Never Random … How to Make the Most of Your Data Strategy
 
Merkle and Citizens Bank BAI webinar - one-to-one customer experiences
Merkle and Citizens Bank BAI webinar - one-to-one customer experiencesMerkle and Citizens Bank BAI webinar - one-to-one customer experiences
Merkle and Citizens Bank BAI webinar - one-to-one customer experiences
 
Customer-Centric Transformation
Customer-Centric TransformationCustomer-Centric Transformation
Customer-Centric Transformation
 
Planning for Personally Relevant, Differentiated Health Experiences
Planning for Personally Relevant, Differentiated Health ExperiencesPlanning for Personally Relevant, Differentiated Health Experiences
Planning for Personally Relevant, Differentiated Health Experiences
 
Building a Foundation for Global Digital Marketing
Building a Foundation for Global Digital MarketingBuilding a Foundation for Global Digital Marketing
Building a Foundation for Global Digital Marketing
 
Overcoming the Organizational Challenge
Overcoming the Organizational Challenge Overcoming the Organizational Challenge
Overcoming the Organizational Challenge
 
Addressable Audience Planning and Optimization
Addressable Audience Planning and OptimizationAddressable Audience Planning and Optimization
Addressable Audience Planning and Optimization
 
Personalized HCP Marketing: How to Create More Impactful Brand Experiences
Personalized HCP Marketing: How to Create More Impactful Brand ExperiencesPersonalized HCP Marketing: How to Create More Impactful Brand Experiences
Personalized HCP Marketing: How to Create More Impactful Brand Experiences
 
Addressable Customer Experience - Audience Insights and Strategy
Addressable Customer Experience - Audience Insights and StrategyAddressable Customer Experience - Audience Insights and Strategy
Addressable Customer Experience - Audience Insights and Strategy
 
The Three C’s of the Addressable Customer Experience
The Three C’s of the Addressable Customer Experience The Three C’s of the Addressable Customer Experience
The Three C’s of the Addressable Customer Experience
 

Kürzlich hochgeladen

Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesVWO
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 

Kürzlich hochgeladen (20)

Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Crafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing PagesCrafting High-Converting eCommerce Landing Pages
Crafting High-Converting eCommerce Landing Pages
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 

Q4 2018 Digital Marketing Report

  • 1. Q4 2018 Digital Marketing Report Review
  • 2. © 2019 Merkle. All Rights Reserved. Confidential2© 2019 Merkle. All Rights Reserved. Confidential We help the best brands in the world create competitive advantage through people-based marketing. We believe in marketing to people not proxies. We believe the future of marketing is personal, informed by data, powered by technology, and delivered through creativity.
  • 3. © 2019 Merkle. All Rights Reserved. Confidential3 7,000+ PEOPLE 55 OFFICES 10 COUNTRIES Serving our clients across the globe E M E A L O N D O N , A M S T E R D A M , B A R C E L O N A , B E L G R A D E , B R E D A , B R I S T O L , D E R B Y, D U B A I , E D I N B U R G H , F R A N K F U RT, G I J O N , H A M B U R G , M A D R I D, M U N I C H , R O TT E R D A M , S T. G A L L E N , A N D Z U R I C H 2 , 1 0 0 + P E O P L E A P A C S H A N G H A I , B A N G A L O R E , B E I J I N G , B R I S B A N E , D E L H I , M E L B O U R N E , N A N J I N G , P E RT H , P U N E , S I N G A P O R E S Y D N E Y 9 5 0 + P E O P L E A M E R I C A S C O L U M B I A , AT L A N TA , B O S T O N , C H A R L O TT E S V I L L E , C H I C A G O, D E N V E R , D E T R O I T, H A G E R S T O W N , L I TT L E R O C K , L O S A N G E L E S , M I N N E A P O L I S , N E W Y O R K , P H I L A D E L P H I A , P I TT S B U R G H , S A LT L A K E C I T Y, S A N F R A N C I S C O , & S E ATT L E 4 , 0 0 0 + P E O P L E
  • 4. © 2019 Merkle. All Rights Reserved. Confidential4 Merkle Digital Marketing Report: Q4 2018 Released January 29th, 2019 Download the full report here.
  • 5. © 2019 Merkle. All Rights Reserved. Confidential Google Paid Search
  • 6. © 2019 Merkle. All Rights Reserved. Confidential6 Google Paid Search Investment Growth Remains Steady
  • 7. © 2019 Merkle. All Rights Reserved. Confidential7 Google Shopping Spend Grows at Fastest Rate in Over Two Years
  • 8. © 2019 Merkle. All Rights Reserved. Confidential8 Google Phone Spend Growth Rises After Jump in Shopping Impressions
  • 9. © 2019 Merkle. All Rights Reserved. Confidential9 Industries Outside of Retail Did See Positive Investment Growth for Google Text Ads
  • 10. © 2019 Merkle. All Rights Reserved. Confidential10 Shopping Ads Now Account for 89% of Retailers' Non-Brand Google Paid Search Clicks
  • 11. © 2019 Merkle. All Rights Reserved. Confidential11 Shopping Ads Now Account for 89% of Retailers' Non-Brand Google Paid Search Clicks Traffic funneled to more specific query
  • 12. © 2019 Merkle. All Rights Reserved. Confidential12 Showcase Shopping Click Share Continues Steady Rise
  • 13. © 2019 Merkle. All Rights Reserved. Confidential13 Google Showcase Shopping Ads – Video Option Launched in September
  • 14. © 2019 Merkle. All Rights Reserved. Confidential14 Local Inventory Ad Share of Google Shopping Clicks Jumps Five Points
  • 15. © 2019 Merkle. All Rights Reserved. Confidential15 Google Shopping Ad Revenue Per Click Strong through Click Share Gains
  • 16. © 2019 Merkle. All Rights Reserved. Confidential16 Search Partner Share of Google Shopping Clicks Set to Drop in 2019
  • 17. © 2019 Merkle. All Rights Reserved. Confidential17 Search Partner Share of Google Shopping Clicks Set to Drop in 2019
  • 18. © 2019 Merkle. All Rights Reserved. Confidential18 Search Partner Share of Google Shopping Clicks Set to Drop in 2019 Yahoo ramped up serving Google Shopping ads in early 2016
  • 19. © 2019 Merkle. All Rights Reserved. Confidential19 Amazon's Google Shopping Approach Appears Unchanged During Holiday Season
  • 20. © 2019 Merkle. All Rights Reserved. Confidential20 Brand Keyword CPC Inflation on Google Continues to Slow
  • 21. © 2019 Merkle. All Rights Reserved. Confidential21 Google Minimum Text Ad Bids Steady, but CPCs Have Risen
  • 22. © 2019 Merkle. All Rights Reserved. Confidential22 Position One Taking More Desktop Google Search Text Ad Clicks
  • 23. © 2019 Merkle. All Rights Reserved. Confidential23 Reach of Audience Targeting for Google Search Ads Rebounds
  • 24. © 2019 Merkle. All Rights Reserved. Confidential24 Apple ITP 2.0 – Launched with Safari 12 on Desktop and iOS in mid-September
  • 25. © 2019 Merkle. All Rights Reserved. Confidential25 Share of Google Clicks from Audience Targeting Had Dropped after Apple’s ITP 2.0 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 8/1/2018 8/3/2018 8/5/2018 8/7/2018 8/9/2018 8/11/2018 8/13/2018 8/15/2018 8/17/2018 8/19/2018 8/21/2018 8/23/2018 8/25/2018 8/27/2018 8/29/2018 8/31/2018 9/2/2018 9/4/2018 9/6/2018 9/8/2018 9/10/2018 9/12/2018 9/14/2018 9/16/2018 9/18/2018 9/20/2018 9/22/2018 9/24/2018 9/26/2018 9/28/2018 9/30/2018 Customer Match Similar Audiences RLSA
  • 26. © 2019 Merkle. All Rights Reserved. Confidential26 Audience Click Share Gap Between Safari and Other Browsers Widens
  • 27. © 2019 Merkle. All Rights Reserved. Confidential27 iOS Devices and Safari Desktop Produce Majority of Google Search Ad Clicks
  • 28. © 2019 Merkle. All Rights Reserved. Confidential28 Google Shopping Actions Making an Impact Yet?
  • 29. © 2019 Merkle. All Rights Reserved. Confidential29 Walmart Exits Google Express and Shopping Actions
  • 30. © 2019 Merkle. All Rights Reserved. Confidential30 What Does this Say About Voice E-commerce?
  • 31. © 2019 Merkle. All Rights Reserved. Confidential Amazon Ads
  • 32. © 2019 Merkle. All Rights Reserved. Confidential • Whether impressive growth in DuckDuckGo query volume is translating into meaningful site visit increases for brands • How Google search ad remarketing volume has trended in the months following the launch of Apple’s ITP 2.0 • What’s at stake as Bing Ads becomes the exclusive search ad provider for Yahoo and its properties • How fast advertisers have increased Instagram budgets and how big it has become to total Facebook ad investment Download the full report here to learn more about Amazon Ads and…

Hinweis der Redaktion

  1. THIS SLIDE IS WORTH TAKING TIME ON: Our “mission” or what we do… is: We help: we are a services business The best brands in the world: our focus is Fortune 1000 Create competitive advantage: meaning we don’t just do campaigns, we help them build value over time Through people-based marketing: this is our “North Star,” and it’s what we believe helps our clients win in the market We believe in marketing to people (not proxies) is a key message – that audiences are defined by real people (IDs) and not guessing (pixels, panels, proxies) Where do we see the marketing going? We see a future where marketing is more personal in EVERY MOMENT. And there is a formula: DATA – informs every moment TECHNOLOGY – powers the delivery of each moment CREATIVITY – makes each moment a chance for intimate, emotional connections
  2. 5,200 people across the globe, and growing. Organized into three regions: Americas, EMEA, APAC, and Australia
  3. Produced quarterly Since 2011 Established programs (same-site data) Large sample Primarily US data Outlier data dropped
  4. https://www.engadget.com/2019/01/24/google-express-no-longer-works-with-walmart/
  5. https://www.engadget.com/2019/01/24/google-express-no-longer-works-with-walmart/