It seems like the retail "apocalypse" is upon us with hundreds of brick and mortar retailers filing Chapter 11 and a slew of legendary department chains closing locations across the country. It's not that retail is dead, it's our traditional -- perhaps -- dated definition of retail that is disappearing and being replaced by something entirely new, requiring a whole new rulebook for retail marketers. This presentation will walk you through how to compete and future proof your marketing efforts through Merkle's new Retail Playbook and 2017 Marketing Imperatives.
RIVES & MIKE
Talking Points:
1. Show the ads and show the process we used to test creative.
2. Explain elements in the ad and how we thought through it.