2. Preparation is the key – have your list of prospects ready, with
phone numbers, contact details and the business they are in.
3. Positioning – Prepare a 10 – 15
second positioning statement
that describes your company in
compelling way.
4. Set aside time to do it – put a slot
in your diary and stick to it. It is
much easier to do 10 or
20 calls all in one go.
5. Be natural – no one likes hearing a
scripted voice. Use pre-prepared
bullets points and try to avoid
talking too much.
6. The objective – is to get an appointment, if
that is really not achievable ensure you are
able to gain commitment for a future
meeting.
7. Handle objections - there are
probably no more than 10
regular objections you get, so
don't be speechless when you
get them. Also don't be so slick
that it sounds as though you get
these the whole time.
8. Record success - record your
successes, adding a brief
reason why you were
successful. Also a lack of
success and the reason for it.
Track your performance and
see if it improves and why.
9. If this topic is of interest to you and you want further information then
contact:
Mercuri International UK Ltd
Suite 1001, Cranmore Place
Cranmore Drive
B90 4RZ
andrew-mullins@mercuri.co.uk
Tel: 0330 9000 800 (option 1)