A 6-brand comparison of social media posting and content performance across the three networks. Brands analyzed are Burberry, Chevrolet, Coca-cola, Covergirl, Oreo and Red Bull.

1. Instagram vs
Facebook vs Twitter
A 6-brand comparison of social
media posting and content
performance across the three
networks. Brands analyzed are
Burberry, Chevrolet, Coca-cola,
Covergirl, Oreo and Red Bull.
October 1 - 31, 2014

2. Highlights
❖ Red Bull posted over half the content, and generated more than 55% of
the total engagements.
❖ Red Bull posted 574 times during October
❖ Coca-cola only posted 39 times
❖ Coca-cola’s engagement rate is more than 3x the average among all
brands
❖ Oreo had the most equally-distributed posting volume across all 3
networks. And the 2nd highest engagement rate.
Networks compared and analyzed: Facebook, Twitter and Instagram. Report period: October 1 - 31, 2014.

3. Overall
1: Despite
relatively low
overall
engagement
levels, Twitter still
gets the majority
of posting activity.
2: Posting volume
on Instagram is
almost equal to
Facebook.
3: Most of the
posting on Twitter
is photos.

4. Burberry
1: Burberry posts
more on
Instagram than on
Facebook.

5. Chevrolet
1: Chevrolet has
the lowest overall
engagement level
of the 6 brands
reviewed.

6. Coca-cola
1: Coca-cola has
the lowest overall
posting volume of
all brands. That’s
likely due to use of
heavy regional
pages for more
targeted content.
2: Coca-cola also
has the highest
overall
engagement rate
of all the brands
reviewed.

7. Covergirl
1: Covergirl’s
Instagram posting
volume is more
than double their
Facebook posting.

8. Oreo
1: Oreo has the
most equally
distributed
posting volume of
any of the brands.

9. Red Bull
1: Red Bull
gathered a total of
2.7 million
engagements,
over 55% of the
total for all brands.
2: They also have
the highest Twitter
posting volume of
all the brands, as
well as half of the
total posting
volume of all
brands.

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