Melissa Breker Content Strategy Collection
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Connecting Content Strategy with Intelligent Content Intelligent Content Conference 2015 Adopting an intelligent content approach involves creating a content strategy informed by understanding your entire content lifecycle, from content planning, creation, curation, management, and delivery. It involves looking for opportunities across all content in your enterprise; content that is not limited to one purpose, technology or output. Content that results in a better customer experience, improved conversions, reduced risks, and more sales.
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Melissa Breker Content Strategy Collection
- 1. @melissabreker #intelcontent Melissa Breker, Co-founder, Content Strategy Inc
- 4. @melissabreker #intelcontent Spice Drawer by Mike Chaput, CC BY-NC-SA 2.0
- 5. Content Confessions @melissabreker • #intelcontent Confession … by Fan D, ©Fan.D Photography
- 8. @melissabreker #intelcontent Enterprise Search and Findability Report 2014, Findwise
- 9. @melissabreker #intelcontent Green Eggs by normanack, CC BY-NC-SA 2.0
- 10. @melissabreker #intelcontent Reduce Reuse Recycle by Steve Snodgrass, CC BY-NC-SA 2.0
- 11. @melissabreker • #intelcontent We don’t know what’s working "Lake View" by Chad Cooper, CC BY 2.0
- 13. @melissabreker • #intelcontent 4:48 psychosis by madamepsychosis, CC BY-NC-SA 2.0
- 14. The next wave @melissabreker • #intelcontent Pacific Ocean Crashing Waves - Big Sur Coast by Clint Losee, CC BY-NC-SA 2.0
- 15. @melissabreker #intelcontent Augmented Reality by Keiichi Matsuda
- 19. Convergence @melissabreker • #intelcontent Looking Up at Sugar Pine by Sacha Fernandez, CC BY-NC-SA 2.0
- 22. @melissabreker #intelcontent bon appetit! by sciondriver, CC BY-NC-SA 2.0
- 26. @melissabreker #intelcontent Chopped by Food Network
- 32. 1 Customer journeys @melissabreker • #intelcontent One Step at a Time by View On Black, CC BY-NC-SA 2.0
- 34. @melissabreker • #intelcontent Lips BIte hard by Yxola, CC BY-NC-SA 2.0
- 38. @melissabreker #intelcontent Mapping the Journey Experience Beyond the Screen by Adaptive Path, CC BY-NC 3.0
- 41. CONTENT JOURNEY MAPS What content… Experiences? Topics? Types & formats? Messages? Triggers? Distribution channels?
- 43. © Brain Traffic 2013 @melissabreker • #intelcontent
- 47. Persona Buying Stage Format Channel Kate Awareness Video Social Andrew Interest Text Websites Sheila Evaluation Podcast Email Commitment Infographic Print Referral Images In-person Presentation In-store kiosk Tools & Calculator Mobile app CONTENT MIX MATRIX @melissabreker #intelcontent
- 48. 2 Content models @melissabreker • #intelcontent Source: http://alistapart.com/article/strategic-content-management
- 53. @melissabreker #intelcontent Content Strategy 2015: Marketing, Mobile, and the Enterprise – Kristina Halvorson
- 54. @melissabreker #intelcontent Multi-Purpose by Food Network
- 58. 3 Content testing @melissabreker #intelcontent Love tastes sweet by Carolina Ponce, CC BY-NC-SA 2.0
- 60. Heuristic Evaluation How can you apply these to content? @melissabreker #intelcontent
- 61. @melissabreker #intelcontent Content Scorecard Integrate content evaluation into regular content and user research processes. Why? Uncover content strengths and weaknesses.
- 62. @melissabreker #intelcontent How to get started with content scorecards Identify 1 – 3 reviewers 3 is best to minimize subjectivity and better insights High level of content expertise, but low level of involvement Set up scenarios to complete (no discussion between reviewers) Compare and analyze the findings Plan for integration for new or revised content
- 65. @melissabreker #intelcontent Use the right ingredients
- 71. Things to do on Monday @melissabreker • #intelcontent knives forks and spoons by Liz Jones, CC BY-NC-SA 2.0
Hinweis der Redaktion
- Future of Tech by UPS Longitudes
- The types of content that you need, what properties they have and how they relate to each other based on specific goals to accomplish