The document discusses product strategy and leadership. It provides various definitions and perspectives on strategy, including that strategy provides a decision-making framework to achieve goals within current capabilities. It also discusses the roles of product leaders in providing vision, goals, and guardrails for teams. Effective strategies emerge from experimentation while remaining stubborn on vision but flexible on details.
12. @lissijean
STRATEGY
“Strategy is a deployable decision making framework, enabling
action to achieve desired outcomes, constrained by current
capabilities, coherently aligned to the existing context”
- Stephen Bungay
@lissijean
19. @lissijean
“The price is too high,
we should lower it.”
“The photos are not enticing.”
“We need to rebrand the sign
up funnel to the new design.”
“We should be offering
sign up gifts.”
“They cannot try it for free!”
21. 5 years FDS a top dinner option for the target market.
double acquisition Dec 2016
increase conversion rate across all
platforms by X% by end of Q2.
conversion rate is Y% on desktop
and X% on mobile.
23. @lissijean
Learned:
The top reasons people are leaving.
0%
10%
20%
30%
40%
Reason
Can't Find Menu What's in the box? The price is too high I want more plan options I am vegan
33. @lissijean
VISION
What do we want to be in 5-10 years?
Value for customers, position in market,
what our business looks like
CEO/ Senior Leadership
STRATEGIC INTENT
What business Challenges are standing in
our way of reaching our vision?
CEO/ Senior Leadership
Business Leads
PRODUCT INITIATIVE
What problems can we address to tackle
the challenge from a product perspective?
Product Leadership Team
OPTIONS
What are the different ways I can address
that problem to reach my goal?
Product Dev Teams
STRATEGY DEPLOYMENT