Designed to Learn
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The document discusses the concept of a minimum viable product (MVP) and the process of designing MVPs to learn about customer needs. It emphasizes that the goal of an MVP is to learn, not necessarily to ship a product, and that it is a process of experimentation and addressing key questions to understand problem-solution fit and product-market fit. The document provides several definitions and perspectives on MVPs from thought leaders and advocates designing MVPs that address customers' biggest problems and creating a unified field theory to provide vision and guide experimentation.
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Designed to Learn
- 1. Designed to Learn Melissa Perri @lissijean #dmsAgile | September 2016
- 5. @lissijean What if we try an MVP?
- 7. @lissijean We don’t do that here. “ ”
- 9. @lissijean I put that sh*t on everything! MVP!
- 10. @lissijean
- 11. @lissijean The minimum amount of effort to learn. Minimum Viable Product
- 12. @lissijean The minimum amount of effort to learn. Minimum Viable Product NO IT’S NOT!
- 13. @lissijean
- 14. @lissijean
- 15. @lissijean
- 16. @lissijean “A minimum viable product (MVP) is not always a smaller/ cheaper version of your final product.” Steve Blank, 2013 “That product which has just those features and no more that allows you to ship a product that early adopters see and, […] pay you money for, and start to give you feedback on.” Eric Ries, 2009 “Minimum feature set (“minimum viable product”) is a Customer Development tactic to reduce engineering waste and to get product in the hands of Earlyvangelists soonest.” Steve Blank, 2010 “An MVP is not just a product with half of the features chopped out, or a way to get the product out the door a little earlier. In fact, the MVP doesn’t have to be a product at all.” Jim Brikman, Y Combinator 2016
- 18. @lissijean
- 19. @lissijean MVP
- 20. @lissijean To learn what your customers want and need. GOAL
- 21. @lissijean It’s a process, not a product.
- 22. @lissijean Do our customers really have this problem? What do our customers expect to gain in the end? What are they doing to solve their problems now? What do they care about in a solution? Where will they use the solution?
- 23. @lissijean “ My own belief is that you should be running experiments, many of which will not lead anywhere. If we knew how this was going to end up, we’d just go ahead and do it. ”Ed Catmull, President of Pixar
- 24. @lissijean Problem-Solution Fit Does this problem exist and can I solve it? Product-Market Fit Is my product desirable enough to this market?
- 25. @lissijean Ingredients and recipes shipped to your door.
- 28. @lissijean Design ways to learn more.
- 30. @lissijean
- 31. @lissijean Addressed Key Questions and Value Propositions @lissijean
- 32. @lissijean
- 33. @lissijean
- 36. @lissijean UNIFIED FIELD THEORY Bill Costantino @lissijean
- 45. 5 years FDS the first choice for healthy, convenient lunches and dinners in target market. increase acquisition by X% December 2016 increase conversion rate 5% across all mediums by end of Q2. conversion rate is currently Y% on desktop, Z% on mobile.
- 46. @lissijean Company Goal, Product KPI, Future state. What are users doing now? What’s the first little goal? User Research, Product Experiments Product Kata 1 2 3 4 Planning Experimenting A scientific, systematic way to build better products.
- 47. @lissijean Product leaders provide vision, goals, and guardrails. @lissijean
- 48. @lissijean When do we focus on big ideas? @lissijean
- 52. @lissijean
- 53. @lissijean G I V E V I S I O N @lissijean
- 54. @lissijean G I V E V I S I O N @lissijean
- 55. @lissijean Solving big problems for customers creates big value for businesses. @lissijean
- 56. @lissijean “You are always in this balance between clear leadership and chaos; in fact that’s where you’re supposed to be.” Ed Catmull, President of Pixar @lissijean
- 58. @lissijean “Your brand is how people feel about your product or service.” Bill Beard - @writebeard
- 60. @lissijean
- 61. @lissijean
- 62. @lissijean We don’t do that here. “ ”
- 63. @lissijean MVP