These are slides for a short lecture and panel by Ladies that UX Durham at WordCamp Raleigh 2016.

1. Improving Your Website’s UX:
Your Questions Answered
Julie Grundy, Melissa Eggleston, Marjorie Sample
D U R H A M

2. What is User Experience?
User experience is the way a person feels about using
a product, system or service.
“User experience is a discipline focused on designing
the end-to-end experience of a certain product.”
- Rui Barroca, Product Designer

3. - Courtesy of Rui Barroca, Product Designer

4. UX Design
User Experience Design (UXD or UED or XD) is the
process of enhancing user satisfaction by improving
the usability, accessibility, and pleasure provided in
the interaction between the user and the product.
- https://en.wikipedia.org/wiki/User_experience_design

5. Why does UX matter?
- Fast Company Design article
http://www.fastcodesign.com/1669283/dollars-and-
sense-the-business-case-for-investing-in-ui-design

6. - Google Research,
https://www.thinkwithgoogle.com/intl/en-gb/research-study/what-users-
want-most-from-mobile-sites-today/

7. - Walker Report,
http://www.walkerinfo.com/customers2020/

8. But if you find UX confusing,
you’re in the club!

9. UX Job Titles
Different job titles:
• UX Designer
• Information Architect
• Experience Designer
• Interaction Designer
• UX Strategist
• Creative Director
• UI Designer
• UX Researcher
• Product Designer
• UX Specialist
Great resource:
http://www.uxbeginner.com/how-to-
navigate-the-ocean-of-ux-job-titles
In the future...
who knows?

10. User Research
UX without user research is not UX.
- Nielsen Norman Group

11. - Courtesy of
Chris Kobar

12. - Courtesy of
Chris Kobar
Research is involved in every phase
except for “build & deploy.”

13. Get rid of your gut
- Photo courtesy of Tim Mathews
http://healthfitnesstopics.com/nutrition-and-diet-topics/get-rid-of-your-belly-fat-in-just-few-days.html

14. Project Examples
with UX

18. Using
Usability
Tests to
Influence
Design

19. A Good Starter Book

20. Your turn:
ask us anything!
D U R H A M