4. Beautiful Images
Lot’s of information
available
Users were able to
navigate the site with
ease
Site not optimized for
mobile
Not taking advantage
of all the available
space
Duplicates of
information
Information spread out
with too many links
Social content not
highlighted
+ -
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
6. Create a site that’s fully optimized for the web
and mobile, that’s easy to use and utilizes
current content to reflect the modern beauty of
the American Ballet dancers and
performances.
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
19. CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
SERVICES PRICE
Planning $5,000
UX/UI $5,000
Content Support $3,000
Testing/Launching $5,000
Development $10,000
Programming $6,000
Support $3,000
Post Launch Design
Services
$3,000
SUBTOTAL $40,000*
OUR TEAM
*Non-Profit Discount Applied
20. CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
● Sign-off on proposal
● Kick-off relaunch planning
● Conduct additional user testing
● Develop proposal for on-site ticketing
32. ● SEE WHAT’S ON / VIEW THE SEASON CALENDAR
○ BUY TICKETS
● VIEW DANCERS
● SEE PROGRAMS / CLASSES
○ SIGN UP
○ AUDITION
● JOIN - BECOME A MEMBER / DONOR
● CONTACT
● GENERAL SEARCH
● SHOP GIFT SHOP
● VIEW GALLERY OF PAST PERFORMANCES / VIEW ARCHIVE
● AUDITION FOR THE COMPANY
● WORK FOR ABT
● FIND OUT ABOUT ABT
○ STAFF
○ BOARD
○ NEWS
USER TASKS
34. HEURISTIC - CONSISTENCY & STANDARDS
The bottom nav bar is not on
every page, disappears for the
user.
35. Users have to scroll down the page in order to view the
next image in the gallery, or previous.
Add in navigation arrows at
the top of the image, so that
the user doesn’t have to scroll
to the bottom.