Intro to Social Media Content for Creative Entrepreneurs
1. C O N T E N T
JXN Creative Entrepreneurs
INTRO TO
SOCIAL MEDIA
2. Director of Marketing,
Global health IT non-profit
Social Media / eMarketing
Instructor, Washtenaw
Community College
Melanie Hilliard
Marketing Committee, Arts &
Cultural Alliance of Jackson
County
3. You have a Facebook page
(Twitter account, blog, etc.)
4. Today’s Topics
1 Why Content? / Today’s Audience
2 Types of Content to Post
3 A Word (or Few) About Facebook
6. Content marketing is like a first
date. If you only talk about
yourself, there won’t be a
second one.
David Beebe,
VP Global Creative + Content Marketing,
Marriott International
10. • Know your audience!
• What is your goal besides selling your
product(s)?
• Do you have a mission?
11. • Own the conversation
• Remember you’re selling your brand,
not your product(s)
• Participate in the conversation (memes,
Throwback Thursday, etc)
• Post content people want to share with
their friends!
12. • Industry articles
• Community events
• Behind the scenes
• Inspiration / shout-outs
• Facebook live
• Mimic the feeds of those you follow
13. { }3A Word About Facebook
Hint: It Ain’t Free!