Intro to Social Media Content for Creative Entrepreneurs
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You have a Facebook page (or other social media channel), now what!?
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Intro to Social Media Content for Creative Entrepreneurs
- 1. C O N T E N T JXN Creative Entrepreneurs INTRO TO SOCIAL MEDIA
- 2. Director of Marketing, Global health IT non-profit Social Media / eMarketing Instructor, Washtenaw Community College Melanie Hilliard Marketing Committee, Arts & Cultural Alliance of Jackson County
- 3. You have a Facebook page (Twitter account, blog, etc.)
- 4. Today’s Topics 1 Why Content? / Today’s Audience 2 Types of Content to Post 3 A Word (or Few) About Facebook
- 5. { }1Content? What are you talking about?
- 6. Content marketing is like a first date. If you only talk about yourself, there won’t be a second one. David Beebe, VP Global Creative + Content Marketing, Marriott International
- 8. { }2What should you post? Hint: what appeals to your audience?
- 9. VISUAL get
- 10. • Know your audience! • What is your goal besides selling your product(s)? • Do you have a mission?
- 11. • Own the conversation • Remember you’re selling your brand, not your product(s) • Participate in the conversation (memes, Throwback Thursday, etc) • Post content people want to share with their friends!
- 12. • Industry articles • Community events • Behind the scenes • Inspiration / shout-outs • Facebook live • Mimic the feeds of those you follow
- 13. { }3A Word About Facebook Hint: It Ain’t Free!
- 14. to PLAY pay
- 15. • Target your posts (activate targeting) • Post regularly • Engage with comments • Invite people who like your posts to like your page
- 16. Social media is about people, not logos. “ “ Jay Baer
- 17. THANK YOU