In this session, find out what your competitors are doing with modern web scraping, optimize your channel and videos for SEO, and create video content that gets more views and likes. Learn a step-by-step YouTube SEO plan to help you grow your channel presence and subscriber count. Reveal high-performing keywords your competitors are using, the hidden secrets to optimize your YouTube channel for maximum exposure on the world’s most popular search engines, and how to grow your subscribers by implementing best practices. Get the formula to help your videos rank better, no SEO degree required. After this session, you’ll be able to: Use tools like Screaming Frog & Scraper Plugins to uncover your competitor’s hidden keywords on YouTube Discover free Text Analyzers to identify relevant video content themes for your industry Go behind the scenes in YouTube Creator Studio and take away actionable steps for optimizing your channel page & videos Use modern techniques for promoting your video to amplify views

1. AdvancedOptimizationTactics
(AND SCRAPING COMPETITIVE CONTENT)
FOR MAXIMUMEXPOSURE & ENGAGEMENT

2. DigitalSummitBOS(2019)
MelissaSciorra
#DSBOS
@mel_arroics

3. • 1.9BillionpeoplelogintoYouTubeeverymonth.(Thatishalftheinternet,
everyday)
• YouTubeisthe2ndmostvisitedwebsiteinexistence
• ItwasthetopIOSappof2018
• 70%ofmillennialYouTubeuserswatchedavideoonhowtodosomething
newlastyear

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YouTube Keyword Research

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• YouTube Autosuggest Feature + Long Tail Keywords
• YouTube Analytics Traffic Source Report
• Spy on Competitors Titles and Tags
• Remember Google loves “How-To’s”, Reviews, Tutorials,
Funny, Fitness, Sports
How ToFindKeywords for Videos

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YouTube Tools

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Keep People
Watching + Engaging

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YouTubeAlgorithm
1. Audience Retention
2. Audience Interaction
3. Video Comments
4. Post-Watching Subscribes
5. Video Shares Across Social
6. Click-Through-Rate(CTR)
7. Thumbs Up / Thumbs Down
8. Video Length

10. @mel_arroics/ #DSBOS
1. AudienceRetention
• Start yourvideowitha BRIEF summaryofyourvideo
• Jumpintoyourusefulcontentthattheviewerwants
Whatpercent ofpeople willstartyourvideoandleave
afterthefirst10seconds?
• Useopenloopstopreviewthingsthatwillcomeupinthe
videotomake peoplecurious

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2. AudienceInteraction
• Is your audiencecommenting on your videos?
• Are they subscribing after watching your videos?
• Are they sharing your video with friends and family?
• Do they clickon your video when searching for a
keyword?
• Do they thumb up or thumb down your content?

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3. VideoComments
• Strong signalto YouTube
• Comments are correlated to rankingin YouTube
SERPs
• Encourage viewers to comment on your video
• Reply to comments you get (with keywords)

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4. Post-Watch Subscribes
• If someone subscribes to your channelafter
watching the video, it’s a good signal
• Ask people to subscribe to your channelat the end
of your video

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5. VideoShares:Social
• People don’t share bad videos
• If your viewers are spreading the word about your
video, it sends a good signal
• YouTube can see that it’s being shared and give you a
ranking boost (because it brings more people to
YouTube)

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6. Thumbs Up / Down
• Whether it’s a thumbs up or a thumbs down,
YouTube cares thatyour video enlisted some sort of
reaction
• Thumbs down does not hurt ranking
• Thumbs up canhelp your video discoverability

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7. CTR
• YouTube knows when someone searches for your
keyword and clickson your video
• The higher your click-throughrate, the better
• If you are getting a high CTR, they will give the video
a boost in average position

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8. VideoLength
• Longer videos rank better
• There is no magic number to how long your video
should be
• Focus on creating the best video

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SEO Optimization

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SEO Optimization
Where? Tactic
InYourVideo Say Your Keyword
Video Title
Keyword in Beginning
At Least 5 Words Long / 40-50 Characters
Use Parenthesis or Brackets
Include Numbers
Video Description
Include Keyword in First 2 Sentences.
Treat First 2 Sentences Like Meta Description
At Least 250 Words in Total
Include Social Media, Newsletter Links & Article Links
Video Tags Main Keyword, Variations, Categories

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YouTubeDescription Template
2-Sentence‘MetaDescription’
250Words
Social&Links

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Video Amplification

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The First 48 {Hours}
Have an amplification schedule ready when you post your video to maximize views within the
first two days
• Align with email campaigns
• Post clips nativelyon social media; include full video linkin first comment
• Include in email signatures
• Post in Quora, Reddit, and other Forums
• Embed in your blog posts
• Include in your playlists

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BOGY Strategy

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UseBlue,Orange,Green,andYellowin your Thumbnails

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Channel Page
Tips and Tricks

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Brand New Channel

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From This
To This

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Channel Art:
Reflection of your
brand
Keep it simple, and
keep different
devices in mind!
2560 x 1140 Pixels
Safe Area:
1546 x 423 Pixels
You don’t need
text, but make
sure you have a
high quality photo

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Custom Link
Overlays:
Update depending
on your priorities:
Subscribe? Visit
social channels?
You can select up
to 5 custom links
First links shows
first

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Featured Channels
Related channels,
channels you
partner with, or
your company’s
other channels

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Channel Trailer:
Create an
introductory video,
or use a high
performing video
in this section. It
auto-plays for new
visitors.
You can select a
different video for
return visitors!

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About Page: Include
keywords in your
about section, and
include links to
subscribe, visit your
site, or visit social
media channels.
The top part of the
page is major real
estate. First 157
characters should tell
people who you are,
and why they want to
come to your page.
Include your company
name and upload
schedule.

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Playlists:
Create playlists.
Name the playlist
title with
keywords, add a
playlist description
with keywords
Set up rules to
automatically add
new videos into
relevant playlists

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Featured Playlists
Include playlists on
channel
homepage.
Mix and match
vertical and
horizontal playlists
to make it easier
to scan for users
Organize videos in
playlist by most
popular, or
recently update

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Video Overlay Tips

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VideoCardsand End Screens

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Subscribe URL:
https://www.youtube.com/user/MyChannelName?sub_confirmation=1

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How To Scrape Competitor’s Videos (In Seconds)
Scraper for Chrome
ScreamingFrog

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1. Visit Competitor’s YouTube ChannelAnd Load Videos from Video tab
2. Right Mouse-Clickon a Video Titleand Select “Scrape Similar” from Menu
3. Export to Google Docs
4. Append https://www.youtube.comto URL string=concatenate()
5. RunURLs throughScreamingFrog Crawler

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