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Presentation with 10 low cost marketing tips by Mel Kettle
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low cost marketing
- 1. Low cost marketing Wednesday, 20 April 2011
- 2. Doing what you have always done will no longer get you what you have always got Wednesday, 20 April 2011
- 3. Old communication was one-way Wednesday, 20 April 2011
- 4. Now communication is two-way And conversations are with many Wednesday, 20 April 2011
- 5. Media is now about creating an environment for convening and supporting groups. And enabling them to talk to each other. Wednesday, 20 April 2011
- 6. It’s no longer B2B. It’s no longer B2C. It’s now P2P. Person 2 Person. Wednesday, 20 April 2011
- 7. Tip #1 Have a marketing plan Wednesday, 20 April 2011
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- 10. Wednesday, 20 April 2011
- 11. Know your market Wednesday, 20 April 2011
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- 16. Measure what you do • Qualitative vs Quantitative • How often you engage • Number and nature of comments • Visits from links to your sites • Sales or new opportunities or other business benefits • Increased word of mouth Wednesday, 20 April 2011
- 17. Tip #2 Use your networks and contacts Wednesday, 20 April 2011
- 18. The average person knows 200 people Wednesday, 20 April 2011
- 19. Who knows YOU? Wednesday, 20 April 2011
- 20. Networking happens ALL THE TIME Wednesday, 20 April 2011
- 21. Build your network now. Before you need it. Wednesday, 20 April 2011
- 22. Networking is an investment in your future Wednesday, 20 April 2011
- 23. Tip #3 Word of mouth Wednesday, 20 April 2011
- 24. “By 2011 90% of your sales will come from word of mouth or digital promotion” Seth Godin, 2009 Wednesday, 20 April 2011
- 25. 78% of people trust peer recommendations Wednesday, 20 April 2011
- 26. 14% trust advertising Wednesday, 20 April 2011
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- 28. Tip #4 Use the media Wednesday, 20 April 2011
- 30. Tip #5 Your website Wednesday, 20 April 2011
- 31. Use online channels to inspire offline behaviour change and ACTION Wednesday, 20 April 2011
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- 33. Tip #6 Email marketing Wednesday, 20 April 2011
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- 35. Tip #7 Social media Wednesday, 20 April 2011
- 36. Wednesday, 20 April 2011
- 37. Social media = #1 Wednesday, 20 April 2011
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- 39. Social media facts • Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010 • In 2009, social gamers bought $2.2 billion in virtual goods; Predicted to increase to $6 billion by 2013 • 53.5% marketers use social media as part of their marketing strategy. Increased from 45% in 2009 • average Facebook user has 130 friends • More than 30% twitter users access twitter via their mobile phone • 77% of Internet users read blogs • 133 million blogs Wednesday, 20 April 2011
- 40. In Australia • 9.8 million on facebook • >1 million on LinkedIn • 1.1 million on twitter • MySpace decreasing numbers • Facebook - 19.3% pages viewed in Sept 2010. Compared to 7.4% Google • Average user spent 28 minutes and 58 seconds on facebook • 77% watched video content in Oct 2010 - 26% on mobile • 36% access internet via mobile phone in 2010 • 9% use their mobile phone to purchase • 5% total retail sales online in 2010, increasing by 12% on 2009 http://digitalmarketinglab.com.au Wednesday, 20 April 2011
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- 42. Source: http://www.its-elementary-watson.com Wednesday, 20 April 2011
- 43. Wednesday, 20 April 2011
- 44. Tip #8 Partner up Wednesday, 20 April 2011
- 45. Expand your circle of influence Wednesday, 20 April 2011
- 46. Tip #9 Don’t forget your current clients Wednesday, 20 April 2011
- 47. It is 8-10 times more expensive to gain a new client than to retain a current Wednesday, 20 April 2011
- 48. Tip #10 Say thank you Wednesday, 20 April 2011
- 49. • 2. Let others know you are listening Wednesday, 20 April 2011
- 50. Thank you. @melkettle www.melkettle.com.au Wednesday, 20 April 2011