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Dare to Share 2nd International Home Garden Conference  27 september 2011 Leiden The Power of Social Media
From local to National Just because I can …
 
 
 
 
Facebook   1850
 
Twitter ,[object Object],[object Object],[object Object],[object Object]
Personal or Corporate branding
It is fun!
KLM
Media
Crowdsourcing and Cocreation
Crowdsourcing
 
Cocreation
Push Versus Pull
From  Transactions  to  Relations
Van Transacties Naar Relaties Likeability Factor!
Van Transactie Naar Relatie Consumers do not believe your commercial message anymore
Twosé, 430 bottles in 8 hours
It’s always starting with a tweet
Revenues
Offline  and Online Bricks and Clicks
monitoring
 
MARKETINGP ’ S  Traditional versus Social Media ,[object Object],[object Object]
Start Today! ,[object Object],[object Object],[object Object],[object Object]
The Book
Dare to Share ,[object Object]

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