This is an updated release:
First, I released the Platform Design Canvas alone, then I added the Platform Motivations Matrix to a newly born "toolkit" made of different tools (most of them are still in the making).
Here you can find a context post with a step by step guide to using this preliminary version of the toolkit: http://bit.ly/PDToolkitGuide
2. @meedabyte #pdcanvas
To be used:
• Design with platforms in mind
• Identify value creation contexts
• Identify peer segments and actors
• Identify opportunities (emerging transact.)
• Create new channels
• Identify community support services
• Identify exchange currencies
4. @meedabyte #pdcanvas
Rel. in June 2013
as an iteration of the
Business Model Canvas
Key community
Feedbacks:
- doesn’t show logical value
flows
- BM Canvas structure not
good for non linear business
- doesn’t model platform
lifecycle
- doesn’t help to hack growth
5. @meedabyte #pdcanvas
Few months later:
- Two Workshops held
(Barcelona Design Thinking Week, Frontiers of Interaction 13)
- Applied in some business contexts
- Community feedbacks gathered and incorporated
in Platform Design Canvas 0.2
- A new tool: The Platform Motivations Matrix
8. @meedabyte #pdcanvas
A derivation and specialization, of a rather classical
and well known design thinking tool, i.e. the
stakeholder motivations matrix.
Motivation matrixes are often used by Service
Designer all over the world to identify and investigate
the motivations behind each single entity that
interacts within a service context.
9. @meedabyte #pdcanvas
In any context where it has to do with a number of
internal and external actors, it’s crucial to understand
the role their motivations play while they participate
in value co-creation.
The analysis of the value creation process is a critical
step for understanding the platform: motivations are
inextricably linked with that process and, therefore,
are essential to understand.
25. iOS
App store
New Use Cases
Apple
App checking
Promotions
WWDC
Cash flows for
devs
Brand visibility
Ad interaction
Developers
App purchase
Indie studios
App review
App recommen.
Dev houses
Users
App store
Tech Firms
IDE
SMBs
AD network
Payment GW
30% fee on transactions
IDE access fee
Apps purchase / Money
Reviews / Cred
26. Wordpress
Starting a blog
New Use Cases
Wordpress
Wordcamp
Third party
stores/ecosystem
Runnnig Wp.org
Browser
providers
Personalized L&F
Brand visibility
Premium Theme
purchhase
wp.com
Developers
Bloggers
Purchases on
Third party shops
Agencies
Upgrading a blog
Developers
Tech Firms
Wp.org
Wordpress SW
Wp.com
WP backends
LAMP Stack
Fees for services
Third Party
marketplaces
WP.com upgrades / Money
Reviews / Cred
WP.com Theme upgrades / Money
Free Code
27. @meedabyte #pdcanvas
Complete Presentation and
Step By Step Guide:
http://bit.ly/PDToolkitGuide
Links to the templates bundle:
https://bitly.com/bundles/o_2
ga0t49k4i/2