This is the presentation I gave at the second edition of the Shenzhen China International Design Fair. I spoke about the role of Open and Shared Innovation in the age of manufacturing transformation. This presentation deals with the impact of digital transformation in the manufacturing industry and depicts the most interesting - the available - roles in the manufacturing ecosystem of the future. An informative context for this presentation can be accessed here: http://wp.me/plmpp-xn

1. Openness &
Platforms in the
Age of Makers
Simone Cicero @meedabyte
Shenzhen - Nov 30, 2014

2. SIMONE CICERO
@meedabyte
Italy & Factory
Connector
2014 OHsummit
Co-Chair
Open Source
Platfrorm strategy
Startups & corporate
Consultant and Coach
in digital strategy &
lean innovation

3. VISION?

4. “A Fablab is generally equipped with
an array of flexible computer
controlled tools […] with the aim to
make "almost anything“ (wikipedia)

5. Neil Gershenfeld
atoms like bits
Inventor of
Fablab concept

6. DOCUMENTARY
BOTTOM UP
PARTICIPATIVE
OPEN
SUSTAINABLE
10 years later

7. “when production
becomes accessible
to people, we’re
changing the whole
framework on which
we’ve built our
society”
Tomas Diez
Fab10 director + Fab BCN Manager
I CONSUME
THINGS
I MAKE
MONEYI WORK

8. From predefined
paths of consumption
where you’re just
allowed to consume…
I CONSUME
THINGS
I MAKE
MONEYI WORK

9. …to accessible paths
of creation where you
can design, make, fix,
tweak… for you and
others.
I DESIGN
THINGS
I PRODUCE
THINGS
I CONSUME
THINGS

10. DESIGN
THINGS
PRODUCE
THINGS
CONSUME
THINGS
DESIGN
THINGS
PRODUCE
THINGS
CONSUME
THINGS
DESIGN
THINGS
PRODUCE
THINGS
CONSUME
THINGS
…towards
interconnected,
collaborative and
parallel production
models where you
can participate to
bigger networks and
develop new visions.

11. from flat
world

14. to connected
cities

15. A new model …
(Fab) Cities?

16. roduct
n
rash
ut
P
I
T
O
CITYPRODUCTS WASTE

17. ata
n
ata
ut
D
I
D
O
CITYDESIGN DESIGN
PRODUCTS
WASTE

19. Ambitious vision…
but are Makers ready?
Self sufficiency
Sustainability
Connectedness
Local jobs
Meaningful
innovations

21. “makers?”
Bourgeois pass-time? Innovation in education?
New renaissance in art and design?
… or new industrial revolution?
“ …to fulfill their promises, [makers and
fablabs] should consider a more radical
analysis of technology and capitalism”
Peter Troxler

22. Makers becoming just…
Superconsumers?
a warning sign

23. Toolkits for user
innovation
"user-friendly“ tools
that enable users to
develop new product
innovations for
themselves
Eric Von Hippel
a key concept in product innovation

25. "user-friendly“ customizability,
personalization, hack-ability…
for the maker means
complexity for the producer
simplexity
user
producer

26. CC-BY-SA
Simon Wardley
blog.gardeviance.org
Key effects of
competition
to meet
increasing
users
demands ?
- standardization
- componentization
- interoperability
- price competition

27. How a brand could answer
such a competitive pressure?

28. become cult
(uniqueness)
- non standard
- non interoperable
- exclusive brand

29. brand
networks
suppliers
OEMs
TANGIBLE ECONOMY
INTANGIBLE ECONOMY

30. networks
suppliers
OEMs
TANGIBLE ECONOMY
INTANGIBLE ECONOMY

31. The other way:
increase
scale
- standard
- interoperable
- customizable
- adoptable

32. being all different (but all the same)

33. How to increase scale & allow
user personalization and more
brand diversity?
friction?

34. A potential answer:
mass-market
customization

37. networks
suppliers
OEMs
TANGIBLE ECONOMY
INTANGIBLE ECONOMY
from:

38. indie brand
startups
networks
suppliers
OEMs
experts
incubators
creative
TANGIBLE ECONOMY
labs
long tail markets
price competition & standardization!
to…
infrastructure
ENABLING PLATFORMS CONNECTING SUPPLY AND DEMANDINTANGIBLE ECONOMY

39. Is Digital Transformation eventually
hitting industrial production?
…4 KEY TRENDS
Opportunities mostly going into the
INTANGIBLE component of the market:

40. hyper natural products

41. access over
ownership
(renting/sharing vs owning)
“the average power drill is used for 13
minutes in its entire lifetime. You don’t
need a drill, you need a hole in the wall.”
Rachel Botsman

42. new consumer ethics
for environmental
and social responsibility

43. ultra personalization
pushing (experiments) for a production phase
which gets closer to design and use …

44. Key brands are already becoming
intangible and digitalizing…

45. What external factors may give further
momentum to digitalization and
decentralization of manufacturing?

46. climate policies

47. “…policies can contribute to fulfilling economic
potential, business expansion and social
cohesion at the local level […] helping to tackle
inequalities and social exclusion in their
communities.”
jobs policies

48. Will the combination of these trends
lead to a leaner and more
decentralized production?

49. (in part) it’s already
happening

50. big players
pitching in

51. manufacturing networks
-aggregate local
production capacity
- connect supply and
demand

52. manufacturing networks
-aggregate local
production capacity
- connect supply and
demand

53. fabrication networks
-aggregate local
production capacity
- connect supply and
demand

55. Fablabs & creative hubs
- connect local design
capacity
- globalize discussion on
open/collaborative design

57. On Demand Manufacturing

58. On Demand Manufacturing

59. On Demand Manufacturing

60. “Factories of
the Future”
(today)

61. “Factories of
the Future”
(tomorrow?)

62. Beyond Open
Innovation?

63. “firms should use external as
well as internal ideas, and
internal and external paths
to market … innovating
with partners by sharing risk
and sharing reward"
The classic definition from
Henry Chesborough
…already contains everything

64. Collaborative & Open
Enabling “Platforms”
as Multi Stakeholder Business

65. FROM:
Monolithic
Profit Chains
Designer
Distributor
Manufacturer

66. Platform
TOWARDS:
Participative
Value Chains
Designer
Niche operator
(customer agent)
On demand
Fabricator
Distributor

67. NOTONLYMAKERS

68. CHANGEMAKERS

69. PICTURE CC BY francisco_osorio
PICTURE CC BY SA jeanbaptisteparis
PICTURE CC BY SA Sebastiaan ter Burg
PICTURE CC BY SA NC Prime Numbers
• Public speaking at conferences
• Corporate and Startup Consulting
• Digital Strategy
• Workshops
• Event curation and design
Interested in working together?
https://www.linkedin.com/in/simonecicero