"Google has noticed that Arabic content has been subjected to a great improvement in the past two years, yet it only comprises 3% of all the internet content."
In this report we show how the Arabic content has been frequently used in comparison with the English content that conquers a huge percentage of all the internet content
21. Applied Digital Media Sciences
Campaign Name: مع احلى كوال كوكا
2,166,514 Views
2,879 Likes
141 Dislike
489 Comments
The Campaign published on 29th June 2014
22. Applied Digital Media Sciences
Campaign Name: مع احلى كوال كوكا
Arabic
Content,
85%
English
Content,
15%
29. Applied Digital Media Sciences
Campaign Name: مع احلى كوال كوكا
Total Sentiment Ratio
Positive
Sentiment,
90%
Negative
Sentiment,
10%
30.
31. Applied Digital Media Sciences
Campaign Name: لمتنا نكمل يال
6,154,398 Views
10,771 Likes
376 Dislike
603 Comments
The Campaign published on 6th July 2014
32. Applied Digital Media Sciences
Campaign Name: لمتنا نكمل يال
The Campaign published on 6th July 2014
85%
Arabic
comments
English
comments
41. Based on the graph:
The viewership on Coca Cola YouTube video less than Pepsi.
Competitive Analysis
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
COCACOLA PEPSI
Views
42. Based on the graph:
The trends on Coca Cola more than
Pepsi.
The trend on Coca Cola has a
significant increase through
Ramadan.
Competitive Analysis
43. Competitive Analysis
Based on the graph:
The trends on # يال_نكمل_لمتنا more
than #كوكاكوال_أحلى_مع .
The trend on #يال_نكمل_لمتنا had
15k tweets in on day which a very
high trend.
44. Competitive Analysis
Based on the graph:
The trends on official Hashtag
# كوكاكوال_أحلى_مع less than the
trend on the unofficial hashtag
# كوكاكوال_احلى_مع
45.
46. Applied Digital Media Sciences
20,333 Likes
1,444 Comments
2,405 Shares
Campaign Name: كوكيز ميجا
47. Applied Digital Media Sciences
Campaign Name: كوكيز ميجا
Arabic
Content,
95%
English
Content,
5%
50. Applied Digital Media Sciences
Campaign Name: كوكيز ميجا
350,437 Views
10,271 Likes
317 Dislike
572 Comments
The Campaign published on 29th June 2014
51. Applied Digital Media Sciences
Campaign Name: كوكيز ميجا
The Campaign published on 29th June 2014
Arabic
Content,
100%
English
Content,
0%
68. Applied Digital Media Sciences
Campaign Name: 160 Years
Total Sentiment Ratio
Negative
Sentiment
80%
Positive
Sentiment
20%
69.
70. Applied Digital Media Sciences
Campaign Name: بقرش الميجابايت و بقرش الدقيقة
847,503Views
181 Likes
31 Dislike
26 Comments
The Campaign published on 1st July 2014
71. Applied Digital Media Sciences
Campaign Name: اعرفني و قلبك افتح
1,992,237Views
5,729Likes
168Dislike
580 Comments
The Campaign published on 18th July 2014
72. Applied Digital Media Sciences
Campaign Name: بقرش الميجابايت و بقرش الدقيقة
The Campaign published on 1st July 2014
95%
Arabic
comments
English
comments
73. Applied Digital Media Sciences
Campaign Name: بقرش الميجابايت و بقرش الدقيقة
74. Applied Digital Media Sciences
Campaign Name: اعرفني و قلبك افتح
The Campaign published on 18th July 2014
95%
Arabic
comments
English
comments
94. Based on the graph:
The viewership on Telecom Egypt YouTube videos have the
highest number of views.
Competitive Analysis
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
TELECOM EGYPT MOBINIL ETISALAT
Views
95. Based on the graph:
The trends on Etisalat more than
Mobinil and Telecom Egypt
The trend on Etisalat has a
significant increase through
Ramadan although the views on
videos of Mobinil and TE have
viewership more than Etisalat
which mean TV Ads have effects on
the Trends too.
Competitive Analysis
98. Applied Digital Media Sciences
Campaign Name: Mountain View (Chill Out Park)
449,804Views
55 Likes
6 Dislike
0 Comments
The Campaign published on 7th July 2014
99. Applied Digital Media Sciences
Campaign Name: Mountain View (Chill Out Park)
The Campaign published on 7th July 2014
85%
Arabic
comments
English
comments
100. Applied Digital Media Sciences
Campaign Name: Mountain View (Chill Out Park)
No comments on official page No comments on official page
101.
102. Applied Digital Media Sciences
Campaign Name: ONE KATTAMEYA
143,548 Views
10 Likes
5 Dislike
7 Comments
The Campaign published on 7th July 2014
103. Applied Digital Media Sciences
Campaign Name: ONE KATTAMEYA
Arabic
Content
0%
English
Content
100%
121. Based on the graph:
The viewership on Mountain View YouTube videos more than
the others.
Competitive Analysis
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
MOUSA COAST GRAND HEIGHTS ONE KATTAMEYA MOUNTAIN VIEW
Views
122. Based on the graph:
The trends on Grand Heights more
than Mousa Coast and One
Kattameya.
One Kattameya didn’t recorded any
trend.
Grand Heights has a very good
increase through Ramadan.
Competitive Analysis
123. Based on the graph:
The trends on Mountain View more
than the others.
The trend on Mountain view has a
significant increase through
Ramadan more than another
brands.
Competitive Analysis
126. Applied Digital Media Sciences
Campaign Name: هاياالزرق الجن تعجب سينس
5,037 Views
24Likes
1 Dislike
9 Comments
The Campaign published on 17th July 2014
127. Applied Digital Media Sciences
Campaign Name: هاياالزرق الجن تعجب سينس
The Campaign published on 17th July 2014
100%
Arabic
comments
English
comments
138. Applied Digital Media Sciences
Campaign Name: Bank Misr (Funds)
1,013,815 Views
206 Likes
30Dislike
29Comments
The Campaign published on 11th July 2014
139. Applied Digital Media Sciences
Campaign Name: Bank Misr (Funds)
The Campaign published on 11th July 2014
100%
Arabic
comments
English
comments
142. Applied Digital Media Sciences
Campaign Name: NBE (Services)
106,536Views
474 Likes
60 Dislike
83 Comments
The Campaign published on 3rd July 2014
143. Applied Digital Media Sciences
Campaign Name: NBE (Services)
Arabic
Content
100%
English
Content
0%
147. Based on the graph:
The viewership on Bank Misr YouTube videos more than NBE
Competitive Analysis
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
NATIONAL BANK OF EGYPT BANK MISR
views
148. Based on the graph:
The trends on Bank Misr more than
NBE.
The trends on Bank Misr and NBE
decrease during Ramadan
Competitive Analysis
158. Applied Digital Media Sciences
Campaign Name: الجوع مسلسل
1,177,720 Views
103 Likes
17 Dislike
23 Comments
The Campaign published on 9th July 2014
159. Applied Digital Media Sciences
Campaign Name: الجوع مسلسل
The Campaign published on 9th July 2014
95%
Arabic
comments
English
comments
165. Based on the graph:
The viewership on المصري الطعام بنكYouTube videos have the
highest number of views.
Competitive Analysis
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
المصري الطعام بنك الخير مصر
views
166. Based on the graph:
The trends on الخير مصر more than
المصري الطعام .بنك
Competitive Analysis
167. For more information please visit: www.media-sci.com
Applied Digital Media Sciences