The Media Kitchen presents the 2013 Menu - "The Visual Web". From our perspective, the visual web is culturally trending but also changing how we experience digital content. This report will explore how images are powerful, why they are part of the cultural zeitgiest, and partners that can help brands across paid, owned, and earned ecosystems. We will equip brands with the tools to harness the web we see. By Andre Woolery
20. SOCIALLY DRIVEN AD UNITS
Dynamically feed the most pinned images to align creative
messaging to what is trending with consumers in real-time.
PAID
21. IN-IMAGE ADVERTISING
As the web becomes more visual, similar to other sponsorships,
marketers will be adjacent to images based on contextual relevancy.
PAID
22. CUSTOM FILTERS + BUTTONS
Provide users unique filters and add-ons as they edit images through
popular photo editing apps like Twitter, Flickr, and Photobucket.
PAID
23. EARNED
ANALYTICS
•Pin to purchase
•User engagement
•Competitive benchmarks
ENGAGEMENT
•Respond to pins, comments,
and tweets
•Engage influentials
PROMOTIONS
•Enable across owned properties
•Analyze entrants
32. OWNED
TEXT TO NEWS
Turn online news, blogs, and social streams into a video news
format allowing users to lean back and watch their favorite
content instead of having to read it.
33. HOTSPOTTING
Turn online content, images, and videos into interactive and viral
storefronts through hotspotting.
OWNED
Gray Hoodie