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TOYS, SANDPITS & SOCIAL MEDIA
CHAPTERS <ul><li>The Dark ages </li></ul><ul><li>The Rules of the Sandpit </li></ul><ul><li>The Stories worth telling </li...
THE DARK AGES CONNECTING WITH & BENEFITTING CONSUMERS
THE RULES OF THE SANDPIT THROW OUT THE RULEBOOK: LIMITLESS WAYS TO PLAY
MARKETING MIX STORIES, MEMORIES & MYTHS WORTH TELLING
RED BULL X-FIGHTERS PRESENCE ACROSS SOCIAL PLATFORMS IS NOT ENOUGH
RED BULL X-FIGHTERS SNACKABLE CONTENT, MULTIPLE ACCESS POINTS, CONNECTIONS
RED BULL X-FIGHTERS ENGAGE ON THEIR OWN TERMS… PLAY, CHALLENGE, BRAG
RED BULL REPORTER 2009 ENGAGE THEM THROUGH CREATIVE COLLABORATION
RED BULL BEDROOM JAM MAKE THEM THE STAR! NOT YOU…
RED BULL RACING FACES FOR CHARITY BE UNIQUE, BE INTERESTING, BE PART OF SOMETHING
RED BULL GP iPOD APP PERSONAL CONNECTION, TO THE CONTENT THEY CONSUME
MARKETING OR PRODUCT THE MARKETING BECOMES THE PRODUCT
THE MODERN MARKETING MIX The Red Bull Video for this Slide Pack from #Media140 London can be found at http://www.vimeo.com...
PLAYTIME <ul><li>Social media  is just the sandpit… it can be boring unless you add something interesting </li></ul><ul><l...
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Media140 London Red Bull Casestudy

26th October
Media140 London
http://www.media140.com

Red Bull Panel Slides
John Beasley Head of Brand @redbull

Media140 London Red Bull Casestudy

  1. 1. TOYS, SANDPITS & SOCIAL MEDIA
  2. 2. CHAPTERS <ul><li>The Dark ages </li></ul><ul><li>The Rules of the Sandpit </li></ul><ul><li>The Stories worth telling </li></ul><ul><li>The ways to play with the story </li></ul><ul><li>The marketing or the product </li></ul><ul><li>The Modern Marketing Mix </li></ul><ul><li>Playtime </li></ul>
  3. 3. THE DARK AGES CONNECTING WITH & BENEFITTING CONSUMERS
  4. 4. THE RULES OF THE SANDPIT THROW OUT THE RULEBOOK: LIMITLESS WAYS TO PLAY
  5. 5. MARKETING MIX STORIES, MEMORIES & MYTHS WORTH TELLING
  6. 6. RED BULL X-FIGHTERS PRESENCE ACROSS SOCIAL PLATFORMS IS NOT ENOUGH
  7. 7. RED BULL X-FIGHTERS SNACKABLE CONTENT, MULTIPLE ACCESS POINTS, CONNECTIONS
  8. 8. RED BULL X-FIGHTERS ENGAGE ON THEIR OWN TERMS… PLAY, CHALLENGE, BRAG
  9. 9. RED BULL REPORTER 2009 ENGAGE THEM THROUGH CREATIVE COLLABORATION
  10. 10. RED BULL BEDROOM JAM MAKE THEM THE STAR! NOT YOU…
  11. 11. RED BULL RACING FACES FOR CHARITY BE UNIQUE, BE INTERESTING, BE PART OF SOMETHING
  12. 12. RED BULL GP iPOD APP PERSONAL CONNECTION, TO THE CONTENT THEY CONSUME
  13. 13. MARKETING OR PRODUCT THE MARKETING BECOMES THE PRODUCT
  14. 14. THE MODERN MARKETING MIX The Red Bull Video for this Slide Pack from #Media140 London can be found at http://www.vimeo.com/7360141
  15. 15. PLAYTIME <ul><li>Social media is just the sandpit… it can be boring unless you add something interesting </li></ul><ul><li>Content are the toys that make it new every visit </li></ul><ul><li>Engagement means new ways to play with the toys </li></ul><ul><li>Commitment is everything, you can’t hedge your bets </li></ul>
  • natlider

    Mar. 2, 2012
  • ShanRichona

    Feb. 21, 2011
  • ivanovic

    May. 17, 2010
  • barbka21

    Dec. 4, 2009

26th October Media140 London http://www.media140.com Red Bull Panel Slides John Beasley Head of Brand @redbull

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