10. 10 Why listen? So forget about blogs and bloggers and blogging and focus on this - the cost and difficulty of publishing absolutely anything, by anyone, into a global medium, just got a whole lot lower. And the effects of that increased pool of potential producers is going to be vast Clay Shirky, 2004
28. And ensure our best content is easy to find 80% of search traffic goes to natural listings Ensuring that crawlable, timely content is being produced will enable highly efficient acquisition of traffic Work with AKQA to ensure that flash is not king Plan & implement link building to drive organic listings 21
41. Who’s getting it right? Promote a product that’s been on sale many times before Utilise viral elements of social media Encourage user interaction
42. 35 Ryanair’s response... Ryanair can confirm that a Ryanair staff member did engage in a blog discussion.It is Ryanair policy not to waste time and energy corresponding with idiot bloggers and Ryanair can confirm that it won't be happening again.Lunatic bloggers can have the blog sphere all to themselves as our people are far too busy driving down the cost of air travel.
