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McKinsey & Company | 8 The social enterprise

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McKinsey & Company | 8
Social impacts enterprise
processes
SOURCE: McKinsey web 2.0 survey, 2011, McKinsey Quarterly
Scanning external
environment
Finding new ideas
Managing projects
Developing strategic
plan
Allocating resources
Social
networking
n = 1,728
Wikis
n = 809
Micro-
blogging
n = 654
Prediction
markets
n = 190
Blogs
n = 1,322
40 9 13 529
36 12 13 429
19 17 5 212
16 8 5 411
10 4 2 25
20 - 40% 5 - 10%
10 - 20% Less than 5%
Top Ranking
Dimensions Total
75
73
56
43
30

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