Big Data and Big Profits
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Why marketers should stop worrying and learn to love the data. With companies spending $1 trillion on marketing every year globally, marketers are in a position to unlock as much as $200 billion of that. How? More effective use of analytics and systematic use of marketing return on investment programs. For more McKinsey knowledge on Big Data: http://mckinseyonmarketingandsales.com/topics/big-data
