2. Important Frameworks Rational Model The Strategy Lenses PESTEL 5 Forces Porter’s Diamond Scenario Planning Forecasting (Business) Cycle of competition Marketing Mix
3. SWOT Ms Resource based strategy Cost efficiency Sustaining Competitive Advantage The Value Chain/Value Network Product Life Cycle Benchmarking Stakeholder Mapping Mendelow’s Matrix
4. Corporate Parent & Value Creation Developing Global Business The Corporate Portfolio : BCG Generic Strategies: Cost Leadership & Differentiation Strategy Clock Product Market Strategy (Ansoff Matrix) See Starbucks Methods of Growth: Organic & External Success Criteria
5. Types of Structures The Balance Score Card Harmon’s Process Strategy Matrix Outsourcing Advantages & Disadvantages Process re-design patterns Supply Chain Management – Push & Pull strategies