For inbound marketing agencies, blogging will be the most common form of content production as a service. To avoid competing on price, agencies can package blogging services as part of an overall process to grow their client's business, and charge a premium.
5. www.contentmarketingblueprint.com
What is the CMB Community?
Inbound agencies that use the Content Marketer’s Blueprint to sell and
service retainers.
Join the Conversation:
@CMBlueprint or +ContentMarketersBlueprint
13. www.contentmarketingblueprint.com
Here are 4 blogging packages
we offer at IMR
8 articles per month: Written by agency
8 articles per month: Written by client and supported by
agency
4 articles per month: Written by agency
4 articles per month: Written by client and supported by
agency
14. www.contentmarketingblueprint.com
Sample 8 article blog package
(process repeats every week for 4 weeks)
Regular Blogging (2x per week)
Weekly subject matter expert interviews
8 blog posts per month written by IMR
Image selection
Keyword optimization
Meta data optimization (titles and
descriptions)
Subscriber List Management
Interview
IMC
creates 2
outlines for
client
approval
Writer
creates
content
Client
reviews
blog for
approval
IMC
optimizes
and posts
blog
Client can choose to
take over these
steps!
20. www.contentmarketingblueprint.com
Overall process
1. IMC interviews client subject matter expert for 30 minutes
2. IMC creates two blog briefs for the content manager
3. IMC sends blog briefs to client for feedback
4. Client adds feedback to blog briefs and sends back to IMC
5. Content manager reviews briefs and sends to writer
6. Writer creates first draft of blog
7. Content manager edits first draft of blog
8. IMC sends 1st draft of blogs to client for feedback and approval
9. Client gives feedback on blog articles
10. IMC or content manager finalizes the posts (depending on edits)
11. IMC locates images and posts to HubSpot
21. www.contentmarketingblueprint.com
Project manager overview
30 minute interview: .5 hours
Create two blog briefs: 1 hour
Locates images and posts blogs:
1 hour
Total time investment:
2.5 hours
4 blog package: 5 hours
8 blog package: 10
hours
22. www.contentmarketingblueprint.com
Content manager overview
Review briefs, edit and send to
writer: 1 hour
Edit first draft of blogs: 1 hour
Finalize posts: .5 hours
Total time investment:
2.5 hours
4 blog package: 5 hours
8 blog package: 10
hours