Inbound marketing agencies struggle to get paid for account management services. By positioning account management as a value add, your agency can avoid unpaid consulting hours.
5. www.contentmarketingblueprint.com
What is the CMB Community?
Inbound agencies that use the Content Marketer’s Blueprint to sell and
service retainers.
Join the Conversation:
@CMBlueprint or +ContentMarketersBlueprint
8. www.contentmarketingblueprint.com
Context of account
management in overall service
offering.
Strategy services (Buyer persona, CMB, Website
optimization plan
Development Services (Inbound Engine)
Support Services (Content creation, consulting, PR,
Social Media)
12. www.contentmarketingblueprint.com
Your task in the sales process
Create context: What is the role of
account management in your process?
Establish value: Why is this vital to
success?
17. www.contentmarketingblueprint.com
Two meetings per month
Monthly performance review (decision makers and account
management)
What is working and what isn’t
What was our ROI?
Are we hitting monthly KPIs (leads, sales meetings, sales)
What are we going to do to increase ROI
Mid month checkup (account management)
Trends
Did we do everything we said we would?
18. www.contentmarketingblueprint.com
Process and Timeline
IMC (Account Manager)
Weekly email
Meeting agenda
Status meeting
Post meeting notes
Weekly email
Monthly performance review
Monthly performance presentation
Post presentation notes and
homework
Hours: 9.75
Cost: $1,608/Month
@$165/Hour