Inbound marketing agencies are not charging enough for premium content (whitepapers and ebooks). In order to get quality material to your client's on time, you need a process and a price point that reflects your process.
5. www.contentmarketingblueprint.com
What is the CMB Community?
Inbound agencies that use the Content Marketerâs Blueprint to sell and
service retainers.
Join the Conversation:
@CMBlueprint or +ContentMarketersBlueprint
11. www.contentmarketingblueprint.com
The Role of Premium Content
(Awareness Stage)
âą Convert website visitor to a lead
âą Establish trust & thought leadership
âą Answer the buyerâs top questions about their problem
âą Establish how your brand can help solve their problem
14. www.contentmarketingblueprint.com
A premium content package
isâŠ
ï Professionally written 2000-3000 word whitepaper/ebook
ï Designed document in in-design
ï Call to action buttons
ï Landing page
ï Thank you page
ï Follow up email
17. www.contentmarketingblueprint.com
When to sell a premium
content packageâŠ
ï Building the clientâs inbound marketing engine
ï Aligned with major problems / goals of the buyer.
ï Add-on project
ï New problems / goals discovered over time
ï Industry hot topics
24. www.contentmarketingblueprint.com
Client overview
ï Reaching out to subject matter experts
ï Subject matter expert call
ï Call to review outline
ï Give feedback on outline
ï Review 1st draft and add comments
ï Review 1st draft of designed doc and give
comments
ï Client reviews CTA buttons, landing page, thank
you page and follow up email and gives
comments
Total time investment:
4.75 hours
27. www.contentmarketingblueprint.com
Download the asset
ï Proposal copy
ï Step by step guide to delivering the service
ï Whitepaper outline
ï How to: landing page, thank you page, follow up email
ï Cost breakdown
www.contentmarketingblueprint.com/blog