Inbound marketing agencies should be setting business goals during their sale process. Dive deep into the financial impact of new customers and establish a baseline activity to determine the true value of your services.
6. www.contentmarketingblueprint.com
What is the CMB Community?
Inbound agencies that use the Content Marketer’s Blueprint to sell and
service retainers.
Join the Conversation:
@CMBlueprint or +ContentMarketersBlueprint
11. www.contentmarketingblueprint.com
Why am I asking you these in
depth questions?
“I want to make sure we are a good fit for each other”
Today we will:
Establish some financial goals for inbound marketing
over the next year.
Identify what we have to build on (current results).
12. www.contentmarketingblueprint.com
Why do we need to establish
goals and a starting point?
“I will build a presentation of
recommendations for our next call that
outlines exactly what it will take to reach
your goals”
(activity, timeline and costs)
18. www.contentmarketingblueprint.com
How are we doing with
inbound today?
What if they don’t
know?
1,267 (they gave you a Google
Analytics login)
Leads: ?
Customers ?
Revenue ?
Marketing ROI: ?
HubSpot’s inbound
marketing assessment
19. www.contentmarketingblueprint.com
Setup your goal setting call
(The next step)
“If I work on some recommendations
for us to gain X new customers this
year using inbound marketing,
WHO WOULD BE A PART
of the decision to partner with us?
20. www.contentmarketingblueprint.com
After the call: Choosing a goal
for your recommendation
1. ($183,750 – 100k)/ 100k = 83% ROI
2. ($367,500 – 100k)/100k = 267% ROI
3. ($551,250 – 100k)/100k = 451% ROI
4. ($735,000 – 100k)/ 100k = 635% ROI
*I know my standard program is 100k
with HubSpot