6. subscribers at 31 March
2019
invoices raised on Xero in FY19
connected apps
$2.8 trillion
value of incoming and outgoing
transactions across the platform in FY19
countries where Xero is used
users of Xeroâs API developer tools
$4.4 billion
total lifetime value of Xero
subscribers at 31 March 2019
Xero staff worldwide
And the value itâs bringing to our customers is
reflected in the growing demand for our
services and the growth of our business.
* Figures are in NZD
connections with banks and
financial service providers
$659 billion200+
700+
1.8m+
180 2,500+
50,000+
7. 2006âš
Rod Drury
founds Xero &
Craig Walker
joins, working
out of a
Wellington
apartment
2007âš
XRO listed on
the NZ Stock
Exchange
(NZX)
2009âš
First official
regional office
opened in
Melbourne
2011âš
First US office
opened in San
Francisco
Mobile version
of Xero
released
2012âš
XRO dual listed
across the NZX
and the
Australian
Securities
Exchange
(ASX)
2015âš
First UK small
business cloud
accounting
solution to pass
100,000
subscribers
2017âš
1 million
subscribers
1,700+ staff
2018âš
Steve Vamos
appointed
CEO
US$300m
capital raise
Acquisition of
Hubdoc and
Instafile
1800
Subscribers(000âs)
From humble beginnings, the
companyâs journey to a global
business has accelerated
2019âš
Xero achieved
positive free
cash flow for
the first time
2,500+ staff
8.
9. Good afternoon Marina,âš
Just came across an old email and I
thought I would touch base to let you
know we are still loving Xero. I see in my
news feed that Xero keeps going from
strength to strength.âš
Hope all is well.âš
âš
Thanks,âš
Chris.
Are there any pieces of technology or
software, apps or systems that have made it
easier to do what you do?âš
âš
Xero accounting software! If software could
be married, I would totally marry Xero. I am
also a huge believer in cloud-based
everything and crowd-sourcing everything.
Weâve done everything from hiring donut
decorators on Airtasker, to delivering 300kg
of melted chocolate with a courier app.
Travis Dangel @travisdangel - Mar
3âš
Attention #smallbusiness owners
and #entrepreneurs - @Xero is
awesome. That is all.
10. This is Xero
Our growing community
of small businesses and
their advisors love the
simplicity, flexibility and
innovation that drives
our platform
âNow that my accountants have payroll set
up in Xero, itâs there and it gets done,
without me having to worry about how itâs
getting done. Itâs awesome.â âš
âš
- Shane Jones, Brumbyâs Bendigo AU
âWith Xero projects I can actually see
where my time and money goes. It blew
me away exactly how much time I wasnât
charging people for, and how much the
âfree thingsâ I do actually cost me!â âš
âš
- Fiona Woon, Bookkeeper, Financial
Systems Solutions
âIâd rather face root canal surgery with no
anaesthetic than do bank reconciliations.
But with Xero, thereâs a game-like quality
that actually makes it fun. And Iâm
disappointed when itâs done!ââš
âš
- Devon Sabaratnam
âXero calculates my tax and itâs filed in
seconds, without any chance of human
error â itâs accurate and easy to use. Itâs
one less thing I need to remember to do.ââš
âš
- Frank Hsu of Frankâs Coffee and Eats
11. âAs we develop as a platform and
ecosystem, there will be
opportunities to develop solutions
for new segments and needs that
donât even exist today.
Steve Vamos, Xero Chief Executive
12. This is Xero
This begins with drawing
on data from our
subscribers to create
Xero Small Business
Insights and using it to
understand the industry,
impact policy and inject
innovation
Help government assess
how policies affect small
business, such as tax cuts
Help small businesses
measure their financial
health against peers
Point accountants and
bookkeepers toward
proven tools to help âš
small businesses
13. âWe want to be the
one thing that our
customers readâ
âWe are
committed to
being radically
different to
everyone elseâ
âWeâve built an
audience and now
we want to show
them the loveâ
Why are
we here?
14. Phase 1
Understand
the landscape
Identify current
metrics, measures
& sources of insight
in use
Identify all content
properties types
(sites, blogs, emails)
and content topics
being produced
Assess current
performance &
effectiveness
15. All channels say all things to all people.
And itâs very, very noisy for your customers.
Key insight #1
16. Thereâs opportunity to elevate the conversations
with your customers above the technical.
Key insight #2
17. There is a need to create, document and
extend your content strategy to cover all
content being created.
Key insight #3
18. Our vision
for content
Walk the talk as a
champion of small
business
Lead the industry âš
with content
Drive awareness,
acquisition, retention
and ambassadorship
Improve the âš
end-to-end journey for
Xero customers
19. Building Xero SBI content strategy
Understand
customer
needs
Tools, process âš
and people
Ideation
Define vision
21. Data driven content framework
Measurementâš
Everything is rigorously
measured
Distributionâš
It is presented to our
customers at the right
moment
Insightâš
Customers drive what
we create
Creationâš
The content we create is
fantastically engaging
Powerful
content
22.
23. âHere is a bold new dataset that excites,
that informs, and that will assist with
business decisions that need to be
made. Here is an advance in the way
data is collected and disseminated that I
think will reshape the way small
business and perhaps all business is
conducted in Australia. It is the business
statisticianâs version of the ground-
breaking Hubble telescope.â Bernard Salt
Special Advisor to KPMG and Managing
Director of The Demographics Group
27. Highlights
153 pieces of coverage
including 131 in broadcast
and 22 print/online
Australiaâs Coalition government
and opposition Labor issued media
releases citing the report, saying
more must be done to prompt late
payments
Page 5 coverage in the AFR
Small Business
Ombudsman Kate Carnell
voiced her support
Report received top billing in
Linkedinâs Daily Rundown
which has 43,000
subscribers