Presentation by Matthew Holt and Jane Sarasohn-Kahn at HIMSS conference March 2, 2010

1. The State of Health 2.0 and Participatory Health -- Patients Get Smart About Managing Health Jane Sarasohn-Kahn, MA, MHSA THINK-Health and Health Populi blog Matthew Holt, MS, MA Conference and The Health Care Blog Tuesday, March 2, 2010 1:00 – 2:00 pm HIMSS10 Annual Conference & Exhibition Georgia World Conference Center, Georgia Ballroom 1 Atlanta, GA THINK-Health

6. Americans’ Use of the Internet and Social Networks for Health Pew and Manhattan Research Confirm the Trend Source: Social Life of Health Information, Pew Internet & American Life Project, June 2009; Health 2.0 on the Rise – 35% of U.S. Adults Use Social Media for Medical Information, Manhattan Research, October 2009 - 35% of U.S. adults used social media for health and medical purposes in 2009, according to Manhattan Research - These 80 million consumers create or consume content on health blogs, message boards, chat rooms, health social networks and health communities, and patient testimonials. Pew: Percentage of Internet Users and Adults Who Have Looked Online for Information About a Specific Disease or Medical Problem, 2002-2008 Manhattan Research: Health 2.0 Use is Growing Among American Health Consumers

7. Source: Globescan/BBC/Reuters 2006

9. “ ...Social software and lightweight tools that promote collaboration between... stakeholders ” - Matthew Holt and Jane Sarasohn-Kahn “ ... all the constituents focus on health value…improving safety, efficiency and quality of healthcare” - Scott Shreeve "health 2.0 is participatory healthcare... we the patients can be effective partners in healthcare .” - Ted Eytan

13. SEARCH: Presentation

18. SEARCH: Deep Search

20. SEARCH: RealTime

22. Doctors Hospitals, Procedures Clinical Trials SEARCH: Answers. one example is Matching, Rating & Recommendation

23. COMMUNITIES: Providing support, answering questions, aggregating data & tracking outcomes

29. Search & Online Communities +

31. TOOLS: Unlocking databases with new interfaces and analytics

38. Social Networks Tools Search Transaction Data Content

41. Unplatforms for applications

42. Unplatforms over channels

43. Intermingling of applications sharing Unplatforms

44. Integration of data across Unplatforms

45. A Continuum of Health 2.0? User-generated health care Users connect to providers Partnerships to reform delivery Data drives decisions and discovery

48. Now, let’s focus on Participatory Health… User-generated health care Users connect to providers Partnerships to reform delivery Data drives decisions and discovery

49. Total U.S. Health Spending in 2007 = $2.2 trillion Source: Centers for Medicare and Medicaid Services

50. The New Health Care Consumer November 2004 THINK-Health

51. “ In our country, patients are the most under- utilized resource , and they have the most at stake. They want to be involved and they can be involved. Their participation will lead to better medical outcomes at lower costs with dramatically higher patient/customer satisfaction.” Charles Safran, MD, President, American Medical Informatics Association From his testimony before the Subcommittee on Health of the House Committee on Ways and Means

53. THINK-Health

58. Health companies’ Web sites TV News coverage Articles in magazines Web sites for specific brands of medication Films or documentaries Online message boards, forums or newsgroups Articles in newspapers Radio news coverage Personal blogs Social networking websites Corporate and product advertising Web-based video sharing sites Net becoming more important Net becoming less important Source: Edelman Health Engagement Barometer, October 2008 Engaged Patients See Conversations with Docs Will Become More Important Along with Personal and Health Expert Channels

67. For an in-depth look into Health 2.0, read… The Past and Future of Health 2.0 Published January 2010 Download the exec sum at http://www.health2con.com/health-2-0-advisors/report-the-past-and-future-of-health-2-0/

68. For an in-depth look into this phenomenon, read… Participatory Health: Online and Mobile Tools Help Chronically Ill Manage Their Care Health Care Meets Online Social Media Download white paper published in September 2009 by California HealthCare Foundation at http://www.chcf.org/topics/chronicdisease/index.cfm?itemID=134063

69. Are you ready to participate in participatory health? Questions? For further information, please contact: Jane Sarasohn-Kahn [email_address] @healthythinker on Twitter www.think-health.com Matthew Holt [email_address] @boltyboy @health2con on Twitter thehealthcareblog.com THINK-Health